Course: Z1748 – Services Information System

Year : 2017

Gaming Entertainment Business

Session # 07
 Objectives

• Outline the history of the gaming entertainment

industry
• Describe the various activities related to gaming
entertainment
• Explain how gaming entertainment converges
with the hospitality industry
• Discuss the different positions within the gaming
industry
 Difference between Gambling and
Gaming

Gambling
• Playing a game of risk for
the thrill of the “action”
• Chance of making money
Gaming
• Offers games of risk only
as part of a total package
of entertainment
• Leisure-time activities

“Social Gamblers”  customers who play a game of risk as

a form of entertainment and a social activity, combining
gambling with many other activities during their visit.
 Historical Review of Gaming
Entertainment
• Third Dynasty, 27th century BC
Ancient Egypt • Gambling game called Senet board

• Third millenium BC
In Chinese • Wei-gi game

• Placed bets on chariot races, cockfights, dice throwing

The Romans

• Seventeenth Century
England and • Casino-style gaming clubs
Central Europe • First public gambling house was legalized in 1626 in Venice, Italy
• Baden Baden in Germany opened in 1748 and stil open today

• Early 1940 until 1976, Las Vegas had a monopoly on the casino
Las Vegas business
 Key Players
1. MGM Mirage
2. Harrah’s and Caesars Entertainment
3. Boyd Gaming
Positions in Gaming Entertainment

Food and
Hotel Casino
Beverages
Operations Operations
Operations

Retail Entertainment
Operations Operations
 Trends

• Gaming entertainment is depending less on casino revenue and

more on room, food and beverage, retail, and entertainment
revenue for its profitability and growth
• The gaming entertainment industry and lodging industry are
converging as hotel room inventory is rapidly expanding in gaming
entertainment properties
• Gaming entertainment, along with the gaming industry as a whole,
will continue to be scrutinized by government and public
policymakers s to the net economic and social impact of its
activities
• As the gaming entertainment industry becomes more competitive,
exceptional service quality will become an increasingly important
competitive advantage for success
• The gaming entertainment industry will continue to provide
management opportunities for careers in the hospitality business
 REFERENCE

• John Walker. (2012). Introduction to

Hospitality. 06. Prentice Hall. ISBN: 978-
0132814652.