MANAGEMENT OF

TECHNOLOGY
(MOT)
MANAGEMEN
T OF
TECHNOLOGY
• MOT is concerned with
development, planning,
implementation and
assessment of
technological capabilities
to shape and accomplish
the strategic and
operational objectives of
an organization or
central planning goals
and priorities of a nation.
TYPICAL CONCEPTS UNDER MOT

TECHNOLOGY STRATEGY – task of building, maintaining and

exploiting a company’s technological assets.
TECHNOLOGY FORECASTING – involves predicting and
preparing for the opportunities and challenges that new
technologies offer.
TECHNOLOGY ROAD-MAPPING – a flexible planning
technique to support strategic and long-range planning, by
matching short term and long term goals with specific
technology solutions.
 MOT

NATIONA ENTERPR
L ISE
NATIONAL LEVEL
MAIN OBJECTIVES

• TO ASSURE THAT THE NATION AND ITS BUSINESS FIRMS GAIN

SUSTAINABLE TECHNOLOGICAL COMPETITIVENESS IN THE
INTERNATIONAL MARKETS
• TO MAINTAIN STRONG POSITION IN THE INTERNATIONAL
BUSINESS ON LONE TERM BASIS.
SCOPE OF NATIONAL LEVEL MOT

• DEVELOPING APPROPRIATE TECHNOLOGY STRATEGY FOR THE NATION

• TECHNOLOGY FORECASTING
• JUSTIFICATION OF NEW TECHNOLOGY
• SUSTAINABLE TECHNOLOGIES; DEVELOPMENT OF RENEWABLE ENERGY
TECHNOLOGIES
• SUSTAINABLE ECONOMIC GROWTH
• MANAGEMENT OF TECHNOLOGY ABSORPTION/DIFFUSION
• PERFORMANCE MEASUREMENT OF NEW TECHNOLOGY
ENTERPRISE LEVEL
MAIN OBJECTIVES

• TO ASSURE THAT THE FIRM GAINS AND MAINTAINS A STRONG

POSITION IN ITS CORE TECHNOLOGIES WHICH ARE RELEVANT
TO ITS PRODUCT-MARKET RELATIONSHIP
• TO ASSURE THESE TECHNOLOGIES SUPPORT THE FIRM’S
COMPETITIVE STRATEGIES
OVERVIEW
PURPOSE
VALU
E-
WHAT HOW
DRIVE
N
TECHNOLO ORGANIZATI
GY ON AND
STRATEGY MANAGEMEN
T

TECHNOLO
GY CHOICES
SCOPE OF ENTERPRISE LEVEL MOT

• DEVELOPING TECHNOLOGY STRATEGY

• TECHNOLOGY FORECASTING
• MANAGING ENTERPRISE’S TECHNOLOGY PORTFOLIO
• TECHNOVATION
• IMPLEMENTATION OF NEW TECHNOLOGY
• INTEGRATION OF ENGINEERING (R&D) AND MANAGEMENT OF NEW
PROJECTS LEADING TO SUCCESSFUL
IMPLEMENTATION/COMMERCIALIZATION
SCOPE OF ENTERPRISE LEVEL MOT

• MANAGING TECHNOLOGY AT THE BOUNDARY OF THE FIRM

• PERFORMANCE MEASUREMENT OF NEW TECHNOLOGY
• TECHNOLOGY AND ENVIRONMENTAL SUSTAINABILITY
 FUNCTIONS OF TECHNOLOGY
MANAGEMENT

• COMMUNICATION
• PLANNING
• MONITORING
• CONTROL
 IMPORTANCE OF TECHNOLOGY
MANAGEMENT

• COMPETITIVE ADVANTAGE
• GROWTH OF THE FIRM
• ELIMINATION OF DUPLICATES
• REPORTS
STRATEGIC TECHNOLOGY
MANAGEMENT SYSTEM
(STMS)
WHAT IS STMS?

STRATEGIC TECHNOLOGY MANAGEMENT SYSTEM (STMS)

CALLS FOR ADOPTING SYSTEMS APPROACH IN THE
ORGANIZATION ON LONG TERM BASIS.

IT EMPHASIZES SYSTEMATIC MANAGEMENT OF TECHNOLOGY

ON LONG TERM BASIS AS THE TECHNOLOGY MOVES ALONG ITS
LIFE CYCLE AND FROM BIRTH TO DECLINE.
OVERVIEW
TECHNOLO
GY
CREATION
TECHNOLO
TECHNOLOGY GY
DECLINE MONITORIN
G

TECHNOLO
TECHNOLOG GY
Y MATURITY ASSESSMEN
T

TECHNOLOGY TECHNOLOGY
UTILIZATION TRANSFER
TECHNOLOG
Y
ACCEPTANC
E
PHASES OF STRATEGIC TECHNOLOGY
MANAGEMENT SYSTEM
1. TECHNOLOGY CREATION
This phase involves creation and generation of new technologies. This
phase involves:
> Creativity and Invention
> Innovation
> Senior Management commitment to technology creation and
generation
> Developing requisite and supportive corporate culture for
promoting technology creation and generation
PHASES OF STRATEGIC TECHNOLOGY
MANAGEMENT SYSTEM
2. TECHNOLOGY MONITORING
This phase calls for monitoring technology trends and changes
before implementing new technology. Involves:
> Installation and development of information systems for
monitoring trends
> Competitive analysis
> Customer and supplier interfaces
> People links
PHASES OF STRATEGIC TECHNOLOGY
MANAGEMENT SYSTEM
3. TECHNOLOGY ASSESSMENT
This phase involves:
> Understanding market directions in terms of technology
> Integration of technology and business planning
> Customer interfaces to assess the commercial feasibility of
prospective
technologies
> Assessing contributions of technology projects to business strategy
PHASES OF STRATEGIC TECHNOLOGY
MANAGEMENT SYSTEM
4. TECHNOLOGY TRANSFER
This phase leads to transfer of technology from external source
to own Research and Development (R&D); and internally from
R&D to production. This phase involves:
> Entering strategic alliances to develop or acquire
potential technologies
> Reducing functional barriers to technology transfer
> Utilizing people links for successful technology transfer
PHASES OF STRATEGIC TECHNOLOGY
MANAGEMENT SYSTEM
5. TECHNOLOGY ACCEPTANCE
This phase calls for acceptance of technology as a beneficial
change and involves:
> Supportive organizational design and structures
> Senior management commitment
> Assessment of impacts of technological change on
organization
PHASES OF STRATEGIC TECHNOLOGY
MANAGEMENT SYSTEM
6. TECHNOLOGY UTILIZATION
This phase leads to technology growth as reflected by increase in sales.
It involves the following:
> Effective project management for seeking maximum utilization
> Process technologies to support and facilitate maximum utilization
> Supportive marketing strategies and utilizing feedback for
improvement
PHASES OF STRATEGIC TECHNOLOGY
MANAGEMENT SYSTEM
7. TECHNOLOGY MATURITY
This phase involves analysing maturity of existing technology and its
related products/ services/ processes through study of following
indicators:
> Efficiency vs effectiveness contributed by the current technologies
in attaining organizational goals
> Market stability in terms of volumes or sales
> Rise of substitutes in the marketplace
> Diminished returns on investment
> Decline of market share
> Loss of competitiveness
PHASES OF STRATEGIC TECHNOLOGY
MANAGEMENT SYSTEM
8. TECHNOLOGY DECLINE
This is the last phase. During this phase, technology shows
substantial decline in usage and sales. Technology becomes an
ordinary commodity, degrades and becomes obsolete.
This phase calls for movement to new technological
opportunities and the whole cycle repeats.
QUIZ
1. IT IS CONCERNED WITH DEVELOPMENT, PLANNING,
IMPLEMENTATION AND ASSESSMENT OF TECHNOLOGICAL
CAPABILITIES TO SHAPE AND ACCOMPLISH THE STRATEGIC
AND OPERATIONAL OBJECTIVES OF AN ORGANIZATION.
2. IT EMPHASIZES SYSTEMATIC MANAGEMENT OF
TECHNOLOGY ON LONG TERM BASIS AS THE TECHNOLOGY
MOVES ALONG ITS LIFE CYCLE AND FROM BIRTH TO
DECLINE. (ACRONYM NOT ACCEPTED)
3. THE LAST PHASE OF SMTS IN WHICH TECHNOLOGY
DEGRADES AND BECOMES OBSOLETE
4. TO 7. – FUNCTIONS OF MOT
8. TO 10. – IMPORTANCE OF MOT