Services Marketing

(Semester June- October 2019)

Topic: A study on online jewellery buying preference

Aditya Raj Lahoti 18020341219

Deepak Shah 18020341019
Rashid Imam 18020341139
Sachin Tomar 18020341227

Symbiosis Centre for Management and Human Resource Development

Symbiosis International (Deemed University)
 Flow of presentation
1 3

Analysis &
Observations interpretation

Hypothesis Findings &

Conclusions

2 4
 Observations
To give suggestions to
expanding the degree of
consciousness of marked
adornments among the clients.

To know the parameters the shoppers To decide the components

consider while internet purchasing gems impacting the buyer towards
on the web marked gems

To contrast the marked and the

To know the degree of shopper
non-marked adornments,
mindfulness with respect to
regarding quality, cost and
the online gems showcase.
unwavering quality.
 Hypothesis

Hypothesis 1:
 The buyers are not educated enough about buying jewellery online.

Hypothesis 2:
 The buyer lean towards online jewellery buying through online marked store.
 The buyers are progressively educated about the customary jewellery. Instead of the online branded jewellery.
 Analysis and Interpretation
Age Profession

Others; Student;
38.64%
43.18% 45.45%
47.73%

Housewife
13.64% ; 11.36%

19 to 25 26 to 35 More than 35 Student Housewife Others

Jewellery of preference (Branded/ non-branded) Reasons for selecting non branded jewellery

Unbranded 40 Reliability
; 30.00% Quality;
40.00%

Price;
Branded 175
30.00%

0 20 40 60 80 100 120 140 160 180 200 Quality Price Reliability

 Purchase of branded jewelery Period of purchase
100%
90% Over three/more
times; 6.82%
80%
70% Twice a year; Once a year;
40.91% 52.27%
60%
50% 185 35
40%
30%
20%
10%
Once a year Twice a year
0%
Yes No Over three/more times

Occasion for the purchase

100
90 95
80
70
60 65
60
50
50
40 45
30
20
10
0
Investment Fashion Festival Occassions Gift
Reasons for the purchase of the particular brand Reasons for the choice of particular branded store
250 50
45
40
200 35
30
25
150 20
15
10
100 5
0
50
0

1 2 3 4 5
Yes Column2

Attitudes of branded jewellery store

Satisfaction Level 1 2 3 13 24
Good Investment 1 1 2 16 19
Design0 2 4 16 20
Convenience0 2 8 19 13
Quality 3 0 7 14 18
Price 1 5 7 8 18
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
1 2 3 4 5
 Findings and Conclusion
In the pilot study led on marked adornments 48 % of the respondents are between the ages of 19 to 25. 13 % of
them are between the ages of 26 to 35. 39 % of them are more than 35. 45 % of the respondents are
understudies.
 12 % are housewives while 43 % of the individuals are of various callings. Every one of the respondents are
keen on buying jewellery online. 80 % of the respondents lean toward branded jewellery while 18 % of them
are keen on non-branded.
 57 % of the respondents decide on non-branded jewellery for quality, 52 % of them for cost and 52 % of them
for unwavering quality. 86 % of the respondents buy marked gems while 14 % of them choose non-marked
gems.
 52 % of the respondents get one's per year. 41 % of them twice a year and 7 % of them thrice a year. There is
nobody who purchases more than at least multiple times.
 43 % of the respondents purchase for venture, 30 % since it is in vogue, 20 % on the event of celebrations, 27 %
purchase on events like wedding commemoration, birthday, infant birth, housewarming, New Year and reward
and 23 % of them purchase as presents.
 The explanations behind the acquisition of the specific brand are numerous as appeared over 45 % of the
respondents purchase for structure, 37 % in view of companions, 33 % of them in light of the fact that for
immaculateness, 34 % of them purchase for family and brand picture. The advancement and offer have pulled
in 30 % of them. The assortment has been the inspiration for 31 % of the respondents. 29 % are enraptured by
the administration. 28 % of them are caught by notice and cost.
Thankyou