Rationale

1. 31% buyers prefer sub 800 Sq. Ft. units in MMR*

2. 46% buyers prefer Rs. 20 Lakhs – Rs. 60 Lakhs product*
3. 98% consumer correlate 1 BHK with a sub 800 Sq. Ft. product*
4. Our land parcel is not close to any social infra., units need to be sold to
investors as a financial product not end users. Launch velocity of approx.
300,000 Sq. Ft. is achievable only for lower ticket sizes
5. For a lower launch velocity, suggest Option 2,minus 1 RK product
*Source: Magic Bricks Jan –March 16 Update

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MMT

Particulars YoY change

Q4 14-15 Q1 15-16 Q2 15-16 Q3 15-16 Q4 15-16
Inventory/Supply (Mn. Sq.
14.17 13.41 13.14 14.00 12.75 -10%
Ft.)
Inventory/Supply (Units) 16948 16260 15855 16734 15346 -9%
Sales (Mn. Sq. Ft.) 1.82 1.42 1.15 1.40 0.90 -51%
Sales (Units) 2026 1630 1339 1601 1072 -47%
Wt Avg. Price per Sq Ft 4411 4330 4117 4372 4408
New Launches ( units) 1647 1338 1255 2138 213
New Launch Absorption
105 99 101 144 47
(units)
Inventory Overhang 21 26 32 27 39

Micromarket is Ambernath, Dombivali East, Shilphata though the Additional Ambernath is closer to the parcel

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Option One

Ticket
BMC Total Total Reqd.
Type Loading Salable Area % Units unit % Parking size in
Carpet UCA Salable area Parking
Lakhs

1RK 235 270 1.5 405 25% 250000 617 38% 0.25 154 20.05
1BHK 365 420 1.5 630 30% 300000 476 29% 0.5 238 31.19
1.5BH
452 520 1.5 780 25% 250000 321 20% 1 321 38.61
K
2BHK 520 598 1.5 897 20% 200000 223 14% 1 223 44.40
1000000 1637 936

Option Two
Ticket
BMC Total Total Reqd.
Type Loading Salable Area % Units unit % Parking size in
Carpet UCA Salable area Parking
Lakhs

1BHK 360 414 1.5 621 25% 250000 403 29% 0.5 201 30.74
1BHK 385 443 1.5 664 30% 300000 452 32% 0.5 226 32.87
1.5BHK 452 520 1.5 780 25% 250000 321 23% 1 321 38.60
2BHK 520 598 1.5 897 20% 200000 223 16% 1 223 44.40
1000000 1398 971
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