PERSUASIVE SPEECH

Persuasive speaking is a form of communication

that people of diverse background mostly engage in.
When you deliver your persuasive speech, your
primary goal is to influence the thoughts, feelings,
action, and behaviors or attitudes of your listeners.
QUALITIES OF AN EFFECTIVE PERSUASIVE SPEECH

1. Well-defined goal
2. Clear main point
3. Sufficient supporting ideas
4. Logical reasoning
5. Effective and powerful ways to gain the attention of
your audience
6. Compelling ideas to make your target audience feel
and think
7. Salient motivates to target the salient needs of your
audience
 TYPES OF PERSUASIVE SPEECH
 SPEECH THAT QUESTIONS FACT
 SPEECH THAT QUESTIONS VALUE
 SPEECH THAT QUESTIONS
POLICY
 SPEECH THAT REFUTES
 SPEECH THAT QUESTIONS FACT

This type questions the existence of a

particular event or happening. In this
case, the persuasive speaker poses
question of fact, derives conclusions from
different sources of information and
attempts to convince the audience to
believe in his/her ideas.
 SPEECH THAT QUESTIONS VALUE
This type focuses on question of value regarding
topics on the self ,family ,friendship ,religion
,government ,freedom ,love ,and money . In this
case ,the persuasive speaker

1.Makes a statement or claim

2.Attempts to convince his /her audience why
something or someone is worthy of emulation
3.Justifies it based on standards
 SPEECH THAT QUESTIONS POLICY

This type question the current state of

things which can impact the future. In
this case ,the persuasive speaker asks
relevant question that can help in
making a decision on whether or not
something should be implemented
,observed ,or done .
 SPEECH THAT REFUTES
This type either responds to or disprove the
claim of others while defending and
promoting own claim. A good example of this
type is debate . In this case ,persuasive
speaker has to carefully plan his /her
arguments to have logical and convincing
responses. This is achieved by gathering
credible and accurate pieces of evidence
through extensive research .
ORGANIZATIONAL PATTERNS
 1. A.F.O.R.E.S.T
ANECDOTES FACTS And FIGURE OPINION

RHETORICAL EMOTIVE
QUESTION LANGUAGE SUPERLATIVES

TRIPLING
2. PROBLEM - SOLUTION

3. PROBLEM - CAUSE - SOLUTION

4. COMPARATIVE ADVANTAGES

5. MONROE’S MOTIVATED SEQUENCE

 METHODS OF PERSUASION
They perceive that the speaker has
credibility.
They are convinced by the evidence
presented by the speaker.
They are convinced by the speaker’s
reasoning.
Their emotions are touched by the speaker’s
ideas or use of language.
 HOW TO ENHANCE YOUR CREDIBILITY

a. Explain how you became an expert on topic.

b. Connect your experience, beliefs, value or attitudes with your audience’s.
c. Practice more often so you can deliver your speech with conviction.

HOW TO USE EVIDENCE

a.Specify evidence.
b.False cause and effect.
c.Hasty generalization.
d.Red herring
 HOW TO USE EMOTIONAL APPEAL

a.Internalize what you are saying.

b.Use emotion appropriately
THANK YOU
REFERENCE:

SIPACIO, PHILIPPE JOHN F. & BALGOS, ANN

RICHIE G. (2016) ORAL COMMUNICATION
IN CONTEXT FOR SENIOR HIGH SCHOOL () C
& E PUBLISHING:893 EDSA, SOUTH TRIANGLE,
QUEZON CITY