Rohit Jain

Rohit Paravada

T.A. PAI Management Institute

http://www.free-powerpoint-templates-design.com
Agenda The Proposed idea is to into enter into Ceramic

Style industry especially Bathroom Tiles.

The following have been taken into criteria before
proposing the idea
• Customer’s journey & Problems
• Industry Trend
• Execution feasibility
• In-line with Berger Express solution
I N D U S T R Y A N A L Y S I S

Simple PowerPoint Presentation

Simple PowerPoint Presentation

Ceramic Tiles today have become an integral part of home improvement. It can
make a huge difference to the way your interiors and outdoors look and express.
Simple PowerPoint Presentation
The Indian tile industry, despite an overall slowdown of the economy continues
toSimple
grow atPowerPoint
a healthy 15% per annum. Investments in the last 5 years have
Presentation
aggregated over Rs. 5000 crores. The overall size of the Indian ceramic tile
industry is approximately Rs 18,000 crore (FY12). The production during 2011-12
stood at approx. 600 million square meters.

The Indian tile industry is divided into organized and unorganized sector. The
organized sector comprises of approximately 14 players. The current size of the
organized sector is about Rs 7,200 Crores. The unorganized sector accounts for
nearly 60% of the total industry bearing testimony of the growth potential of this
sector.

India ranks
You can in impress
simply the topyour
3 list of countries
audience and in terms of tile production in the world.
With
add aproper planning
unique zing and appealand
to yourbetter quality control our exports (presently
insignificant)
Presentations. contribution
Easy to change can significantly
colors, photos increase.
and Text. You can simply impress your
audience and add a unique zing and appeal to
your Presentations.
Consumer’s Journey
01 Selection: Consumers on an average verify at around 5 shops to
get the quotation for their particular tile of their need. These selections
have a particular pattern, they verify the premium tiles in 2-3 shops and
next to local tiles shops.

They then decide the tiles which suits their budget. People keep a
02 particular budget for the tiles but always go beyond it, if they find
something which covers all their needs.

They then talk to the contractors for fixing the rate of the workers in
03 order to assemble the tiles in the house and also the number days
needed to complete it.
Customer’s Problems
Proper Worker
Consumers don’t want to give costly
tiles to tiles to local workers for
assembling. They want the finest
workers in getting their tiles fixed

Expertize
Consumer don’t really have the
expertise to know which tiles suits their
bathroom
Material Availability
Delay They often have problems in getting the
materials needed for fixing the tiles
Often consumers face problems with mainly sand, cement , gum etc.
work getting delayed due to non Problems
availability of workers on time
 Top Competitors
Premium Mid Range Low Range

Other local tiles

popularly known as
Gujarati tiles