Lesson 4:

Types of Media
USUAL OBSERVABLE SEQUENCE OF
MEDIA FORMS:

PRESS CINEMA RADIO TELEVISION

VIDEO INTERNET
GAMES / WWW
1. PRINT MEDIA
•Also known as press
•Refers to materials that are written and are
physically distributed.
•Printing press by Johannes Gutenberg (1440)
•Forms of print media: books, newspaper, or
magazine.
According to Baran (2010)
“Books are the very first mass media in human
history.”
BOOKS NEWSPAPER AND MAGAZINE
- Contains records of past - Advertising-based
experiences and human - Mostly used for advertising
knowledge products
- Provides opportunities for - Catches the interest of people
escape and personal reflection
(example: reading a novel)
- Digital books= e-books
2. FILM or CINEMA
•Audio-Visual Media
•Considered as impressionable and has
cathartic effect to its audience.
•Reflects the desires, ideologies, and
sensibilities of a culture.
3. Broadcast Media
• Coined as “household media” because it can be found
in any corner of a home.
• 2 Forms of Broadcast Media:
- Television
- Radio
AM (Amplitude Modulation) – dominated by news
format.
FM (Frequency Modulation) – music and
entertainment.
4. Video Games
•Continue to increase because of interactivity
and interconnectivity.
•“From game consoles to personal computers
to the internet and cellphones” – (Baran,
2010)
•The internet, however, is a
development in media technology
that is at the heart of all
convergence that you see occurring
in traditional media.
Points of Intersection among Media Forms
SYNERGY CONVERGENCE
Interaction of 2 or more Combination of various
agents or forces so that elements to create a new
their combined effect is product.
greater than the sum of
their individual effect.
 Example of Synergy:

ABS-CBN

ANC CINEMO MYX

 Example of Convergence:
Media type Convergence
1. Book * E-book
* Print on demand (pod)
2. Newspaper * Online version
* Mobile application version
3. Magazine • Online publishing
• Custom publishing
• Movement from print to television
4. Film • Sequels, remakes, franchise
• Television, comic book and video game remakes
5. Radio • Digital radio
• Internet based radio/ podcast
• Radio on television