SEEM 3530 Engineering and

Technology Management

Introduction
What is Engineering?
• The profession in which a
knowledge of the
mathematical and natural
science gained by study,
experience, and practice is
applied with judgement to
develop ways to utilize,
utilize
economically, the materials
and forces of nature for the
benefit of mankind
(1979, US. Engineering
societies).
Introduction
What is Management?
• A set of activities (including
planning and decision making,
organising, leading and
control) directed at an
organisation’s resources
(human, financial, physical
and informational) with the
aim of achieving
organisational goals in an
efficient and effective manner.
(Griffin)
SEEM 3530 2
 Engineering Management

• Engineering Management is concerned with

the direct supervision of engineers and the
management functions (planning, organising,
leading and controlling) in a technological
organisation.
• Prepare engineers to become effective
leaders in meeting the challenges in this
new millennium

Introduction SEEM 3530 3

 Major Premises
• Technology and business savvy represents a very
powerful combination of great demand in society
• Market environment is rapidly evolving
(changing marketplace complexities, web-based
technologies, globalization)
• Leaders with understanding of technology and
management perspectives are needed
• Engineers with proper management and
leadership training have great opportunities to
add value

Introduction SEEM 3530 4

 Typical Engineering Activities
• Design/development of products/processes
• Project engineering/management
• Value engineering and analysis
• Technology development and applied R&D
(laboratory, field)
• Production/manufacturing and construction
• Customer service
Introduction SEEM 3530 5
 Work of an Engineer
As Technical Contributor
• Understand objectives of tasks specified
• Develop action plan for implementation
• Define standards (performance metrics)
• Select methodology/techniques
• Implement task with proper efforts
• Generate results and secure value
• Report findings (impact, lessons)
Introduction SEEM 3530 6
 Aims

• Make engineers more effective as technical

contributors (understand managerial points
of view, effect teams coordination, drive to
add value)
• Ready engineers for managerial positions
(managerial functions, success factors,
leadership talents, business/management
perspectives, expectations, contributions)
Introduction SEEM 3530 7
 Dual Aims
• Make engineers more
effective as technical
contributors (understand
managerial points of view,
effect teams coordination,
drive to add value)
• Ready engineers for
managerial positions (success
factors, leadership talents,
business/management
perspectives)
Introduction SEEM 3530
• Make managers more
effective in decisions
involving technologies
(understand engineering
language, limitations and
possibilities)
• Ready managers for
contributing effectively in
the management of a
technology-critical
organisation.
8
 Henri Fayol (1841-1925)

• Mining Engineer
• six primary functions of management:
– forecasting
– planning
– organizing
–
–
commanding
coordinating
} leading
– controlling (feedback->adjustment)
Introduction SEEM 3530 9
 Engineering Management
Functions

Planning Leading

Engineer Manager

Organizing Controlling

Introduction SEEM 3530 10

Engineering Management Functions

• Planning (forecasting, setting objectives, action

planning, administering policies, establishing
procedure)
• Organizing (selecting organizational structure,
delegating, establishing working relationship)
• Leading (deciding, communicating, motivating,
selecting/developing people)
• Controlling (setting performance standards,
evaluating/documenting/correcting performance)
Introduction SEEM 3530 11
 Skills for Technical Managers

Administrative
Leadership Skills
Skills

Technical Skills

Introduction SEEM 3530 12

 Enterprise Objective:
Value Addition
Management-speak:
• Increase Sales Revenue (new
and enhanced products/services -
faster, better, cheaper - to create
greater customer satisfaction)
• Reduced Cost to Do Business
(simplified product design, new
technologies, improved
productivity, raised efficiency,
reduced inventory via supply
chains, new production and
marketing partnerships and
alliances)
Introduction SEEM 3530
Engineering-speak:
• Efficiency - Accomplishing
tasks with the least amount of
resources (time, money,
equipment/facilities,
technology - know-how,
procedure, process, skills) -
do things right
• Effectiveness -
Accomplishing tasks with
efforts commensurate with
the value created by these
tasks - do the right things
13
 Managerial Decision Making
• What, where, who, how – managers faces
numerous and challenging decisions

• Decision making qualities - knowledge,

information, and decision making skills

Introduction SEEM 3530 14

 Beware of Our Weakness:
We Are Poor at Learning from the Past
How to improve our management “intuition”?
 Should fully utilize past information to update both
current beliefs and future predictions
“We are active learners, but tend to filter information
to confirm our opinions.”
 Draw unbiased insights about the current state of the
world from available data
We are frequently poor observational statisticians.
[Don’t know Bayes’ rule?]
 Conservation bias: reluctant to give up prior beliefs
about the world, even in light of new information,
revision of beliefs towards right direction is often
insufficient, or overly conservative
Introduction SEEM 3530 15
 Learnable Skills
• Management knowledge and skills (operational,
strategic, financial/accounting, interpersonal
skills/communications, etc.)

• Decision making skills/ tools (what-if analysis,

risk analysis, problem solving, root cause analysis,
decision tree, optimization, etc.)

Introduction SEEM 3530 16

 Frederick Winslow Taylor
(1856-1915)
Principles of Scientific Management (1911)
– Replace rule-of-thumb work methods with methods
based on a scientific study of the tasks.
– Scientifically select, train, and develop each worker
rather than passively leaving them to train themselves.
– Cooperate with the workers to ensure that the
scientifically developed methods are being followed.
– Divide work nearly equally between managers and
workers, so that the managers apply scientific
management principles to planning the work and the
workers actually perform the tasks.
Introduction SEEM 3530 17
 SEEM 3530
• Knowledge and skills in decision-making
tools
• Appreciation of management issues and
complexities in implementing decisions

Introduction SEEM 3530 18

• Planning
– Project Scheduling
– Project Budgeting and Selection
• Organising
– Strategic decision-making
– Game theory
• Leading
– Incentives and Productivity (Principal-agent theory)
• Controlling
– Project Management
– Performance evaluation

Introduction SEEM 3530 19

 BP Oil Spill
Project Management

Under-fire BP boss Tony Hayward

takes time out to enjoy Cowes Week

Introduction SEEM 3530 20

 A Decision Making Example
Gilbert and Mosteller’s Marriage Problem:
Suppose you decide to marry, and to select your
life partner you will interview at most 100
candidate spouses. The interviews are arranged in
random order, and you have no information about
candidates you haven’t yet spoken to. After each
interview you must either marry that person or
forever lose the chance to do so.
If you have not married after interviewing
candidate 99,
you must marry candidate 100 !!
Your objective, of course, is to marry
the absolute best candidate of the lot.
But how?
Introduction SEEM 3530 21
 Beware of Our Weakness:
We Are Myopic

“If we isolate a single critical

fault in human abilities to act
as efficient decision makers, it
is that we do not think ahead.”

We are often unable to look

ahead more than one period or
step!

Introduction SEEM 3530 22

 Heuristic vs. Analysis
Heuristic
 A technique to solve a problem with a “good” but not
necessarily “optimal” solution
 Based on experiences, hunches/instincts, and judgment

Analytical
 Formulate the decision model for the problem
 Use of computer and other tools to conduct an
extensive and thorough analysis to produce an
“optimal” solution

Introduction SEEM 3530 23

 When Do Heuristics Work Well?

 Optimal answers are often obvious

Draw on life experience to come up with an answer

 Task environments are forgiving of mistakes

A wide range of behaviors/solutions are optimal or near-
optimal

 One can learn by trial and error

Reinforcement learning: be more likely to repeat actions that
generate good results and less likely to repeat acts that
produce bad ones

Introduction SEEM 3530 24

 When Do Heuristics Fail Us?

 Ambiguity of Feedback
The trial and error method does not work: the decision is not
repeated or feedback is ambiguous

 Complexity of Decision
The problem is not intuitive: beyond our cognitive
capabilities

 High Penalty for Mistakes

A small mistake could lead to serious consequences

Introduction SEEM 3530 25

 Strategic Decision Making
• Marriage problem:
• Interview the first 37 (100/e) candidates,
• Then continue interviewing and marry the first
candidate that is better than the initial 37.
• This maximises the chance of marrying the
absolute best candidate.

• In this course, we will investigate models and

frameworks for strategic decision making
under uncertainty and risk
Introduction SEEM 3530 26
 Leading/Motivation
Tenth Worker Commits Suicide At Foxconn Plant
in Shenzhen
25 May, 2010
Chinese media
reported that the
families of those
who died had
received
compensation of up
to 100,000 yuan
(14,500 US),
equivalent to about
10 years' wages.
Long hours,
Low pay,
high pressure

Introduction SEEM 3530 27

 Challenges In the New
Millennium
• Marketplace changes rapidly (Web-based
technologies, globalization, customer demand,
business networks) affecting how progressive
companies will be organized
• Engineering managers to lead by supervising
complex teams, innovating with vision for the
future, designing global products, and organizing
supply chains, apply global resources to derive
economies of scale and scope.
Introduction SEEM 3530 28
 Challenges In the New
Millennium
Inside Outside

Present Future

Local Global

Introduction SEEM 3530 29

 Challenges - Inside
Implement projects/programs; manage
people, technologies, and resources to add
value; develop new product features to
enhance company competitiveness; define,
control and reduce costs to improve
profitability; initiate technology projects to
sustain company position

Introduction SEEM 3530 30

 Challenges - Outside
Keep abreast of emerging technologies and
apply them to strengthen company’s core
competencies; apply web-based tools to
enhance operations and foster customer
relations; identify best practices to improve
engineering operations and surpass them;
create supply chain networks to derive
speed, quality and cost benefits
Introduction SEEM 3530 31
 Challenges - Present
Do things right to keep company operating
smoothly; use Balanced Scorecard to
monitor non-financial and financial
performance; control costs and eliminate
wastes to attain profitability in the short-run

Introduction SEEM 3530 32

 Challenges - Future
Seek e-transformation opportunities to create
company profitability in the long-run;
introduce new generation products timely;
create vision for the future related to
technologies; Define what should be done for
technology-based success in the future

Introduction SEEM 3530 33

 Challenges - Local
Utilize resources to best achieve company’s
objectives; take ethical and lawful actions
while taking into account local conditions;
maintain and nurture local professional
networks; share lessons gained with people
at other company sites

Introduction SEEM 3530 34

 Challenges - Global
Apply location-based resources to realize
global economies of scale and scope for
achieving cost and technology advantages;
develop global professional networks;
acquire a global mindset; exercise
leadership roles in international settings

Introduction SEEM 3530 35

 Tips for Engineering Managers
• Demonstrate Technical Competence & Innovative
capabilities
• Brush Up Communications skills (ask, listen, write
and talk)
• Show unfailing reliability to induce trust and
confidence
• Be Proactive in seeking challenging tasks
• Exhibit readiness for assuming larger responsibilities
(take courses, practice skills, gain experience)
Introduction SEEM 3530 36