STRENGTHS

STRENGTHS (+) (+) WEAKNESSES

WEAKNESSES (–)
(–)
•• First
First Club
Club in
in the
the city
city having
having
mini
mini Cinema.
Cinema. •• Higher
Higher Membership
Membership charges
charges
•• Open
Open Club
Club with
with customised
customised other
other than
than some
some neighbourhood
neighbourhood
services
services clubs
clubs
•• Strong
Strong values
values and
and excellent
excellent •• Modest
Modest advertisement
advertisement Budget
Budget
service
service •• Distance
Distance from
from the
the main
main city
city

S W •Separate
•Separate arrangement
private
arrangement for
private parties
parties and
and Get
for
Get Together
Together
•• Club
Club website
website need
need updation
updation

OPPORTUNITIES
OPPORTUNITIES (+) (+) THREATS
THREATS (–)
(–)
•• Potential
Potential for
for capturing
capturing •• Member
Member shipship charges
charges of of
membership
membership having
having family
family small
small Competitors
Competitors are are quite
quite lower.
lower.

O T
kids
kids •• 22 restaurant
restaurant recently
recently open
open
•• Having
Having aa restaurant
restaurant too
too in
in 44 km
km near
near the
the club
club house
house
radius
radius •• Gym
Gym situated
situated near
near 22 km
km having
having
•• City
City is
is growing
growing by
by 5%
5% annually
annually more
more advanced
advanced gymgym equipment
equipment
•• Potential
Potential toto organise
organise to
to local
local
events.
events.

CLUB HOUSE