PCL

MAGISTER MANAJEMEN
Fakultas Ekonomi dan Bisnis, Universitas
Indonesia
6 Februari 2019
 Job Interview

Link to go here
Local Talent vs International Talent

Global

Customers Changes Competition

Company

Program
(Tactical)
 International Talent

Global

Customers Changes Competition

Company

Program
(Tactical)
 Main Concerns of 1200 CEOs in Asia Pacific

1. Availability 6. Scarcity of 11. Technology

of key skills Resources disruption
6
Source: PWC Business Outlook ‘11th Annual Global CEO Survey’
Are Indonesian Students Ready to become
(global) Leaders?

CEOs: difficult to find combinations of technical skills,

business acumen, creativity and innovativeness,
leadership skills, language and communications skills

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What have you learned so far?

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THE FOUR P’S
Product
The product is either a tangible good or an intangible service that is
seem to meet a specific customer need or demand. All products
follow a logical product life cycle and it is vital for marketers to
understand and plan for the various stages and their unique
challenges. It is key to understand those problems that the product
is attempting to solve. The benefits offered by the product and all
its features need to be understood and the unique selling
proposition of the product need to be studied. In addition, the
potential buyers of the product need to be identified and
understood.
Price
Price covers the actual amount the end user is expected to pay for
a product. How a product is priced will directly affect how it sells.
This is linked to what the perceived value of the product is to the
customer rather than an objective costing of the product on offer. If
a product is priced higher or lower than its perceived value, then it
will not sell. This is why it is imperative to understand how a
customer sees what you are selling. If there is a positive customer
Conversely, if a product has little value in the eyes of the
consumer, then it may need to be underpriced to sell. Price may
also be affected by distribution plans, value chain costs and
markups and how competitors price a rival product.
Promotion
The marketing communication strategies and techniques all fall 
under the promotion heading. These may include advertising,
sales promotions, special offers and public relations. Whatever the
channel used, it is necessary for it to be suitable for the product,
the price and the end user it is being marketed to. It is important
to differentiate between marketing and promotion. Promotion is
just the communication aspect of the entire marketing function.
Place
Place or placement has to do with how the product will be
provided to the customer. Distribution is a key element of
placement. The placement strategy will help assess what channel
is the most suited to a product. How a product is accessed by the
end user also needs to compliment the rest of the product
strategy.
1. Jelaskan apa yang dimaksud dengan Bauran
Pemasaran (Marketing Mix)

2. Apa kaitan antara Product, Price, Promo dan Place

dalam upaya pemasaran
 Cost Rp. 2,5 Juta
3. Berapa harga jual yang pas?
 Produk Baru dari Kompetitor

4. Apa yang harus dilakukan?

Berapa harga jual yang pas?
5. Apa yang berbeda?
Kenapa bisa begitu?
6. Apa yang harus dilakukan?
Berapa harga jual yang pas?
 Critical Thinking

6
5
4
3
2
1
Participant Centered Learning

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Experience Case

Theory
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 Grading Rules (example)

• Guessing (no base): C

• Theory only or real business only or case
study only: C (so so) or B (good)
• Blend of theory and real business, theory and
case, real business and case: B (so so) A-
(good)
• Blend of theory, case and real business: A-
(not bad), A (good) A+ (great)
PCL is:
 Classroom activities (example)

Everyone:
Questions and discussion on the new subject for
today Entrepreneurial Mindset, Culture, and
Leadership
Mengungkapkan isi bacaan

Group 1: present main learning points about

Entrepreneurial Mindset, Culture, and Leadership
and how it is applied in real life
Mempelajari, menjelaskan dan mengaitkan dengan
pengalaman dan aplikasi
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 Classroom activities (example)

Group 2: present an example of one big corporation

that can be categorized as a successfully
transformed company from traditionally managed
to become entrepreneurially managed Company.
Use learning points from session 1 to compare this
company before and after transformation.

Analisa, perluasan wawasan dan aplikasi yang dipelajari

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 Classroom activities (example)

Group 3: Find a traditionally managed, losing money

company. Think about buying and turning it around to
make it profitable. Please explain how you will do it
using Hisrich 1-3 and Kuratko 3-6

Analyze, evaluate and create based on what they know and read

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 Job Interview

Link to go here
Local Talent > International Talent
 FORMULA PCL
MAGISTER MANAJEMEN
Fakultas Ekonomi dan Bisnis, Universitas
Indonesia
 On your first session
• Clarify ‘Rule of the Game’ with the lecturer:
– Rule of the game of PCL.
– PCL session and non-PCL session.
– Assessment on the quality of answer/comments.

MM-FEUI | www.mm.fe.ui.ac.id
 Formula Dasar Score PCL
• Kartu ini terdiri dari 3 macam kartu yaitu kuning, hijau dan
biru:
– Kartu kuning memiliki poin 70 dan berjumlah 20 buah,
– Kartu hijau poin 85, berjumlah 10.
– Kartu biru poin 100, berjumlah 5.

MM-FEUI | www.mm.fe.ui.ac.id
 Sesi Pembagi
Kriteria sebuah sesi bisa dianggap sebagai sesi pembagi adalah
sebagai berikut:

• Untuk kelas lebih dari 15 mhs, maka sebuah sesi akan diakui sebagai ’Sesi
PCL’ jika dosen memberikan kartu kepada minimal 15% dari total
mahasiswa.
– Misalkan ada 30 orang, maka 15% x 30 = 4,5 (dibulatkan 5).

• Jika dosen hanya memberikan kartu kepada mahasiswa kurang dari 5,

maka sesi itu tidak dianggap sebagai sesi PCL, sehingga tidak akan menjadi
pembagi dalam penghitungan nilai akhir PCL.
– Namun poin yang didapatkan keempat mahasiswa tersebut tetap
dihitung.

MM-FEUI | www.mm.fe.ui.ac.id
 Simulasi 1
• Simulasi Perhitungan PCL
Berikut ini adalah contoh simulasi perhitungan nilai PCL:
Misalnya seorang mahasiswa dalam 14 kali pertemuan (3 SKS)
mendapatkan 4 kartu biru, 3 kartu hijau dan 2 kartu kuning. Selama
14 kali pertemuan tersebut, 10 sesi diantaranya eligible sebagai
’Sesi PCL’. Berapa nilai akhir PCL yang didapatkan oleh mahasiswa
tersebut?

Nilai (%) = {(4 x 100) + (3 x 85) + (2 x 70)} / 10

= (400 + 255 + 140) / 10
= 795 / 10
= 79,5%

MM-FEUI | www.mm.fe.ui.ac.id
 Simulasi 2
Misalnya seorang mahasiswa dalam 10 kali pertemuan (2 SKS)
mendapatkan 2 kartu biru, 2 kartu hijau dan 2 kartu kuning.
Selama 10 kali pertemuan tersebut, 8 sesi diantaranya eligible
sebagai ’Sesi PCL’. Berapa nilai akhir PCL yang didapatkan oleh
mahasiswa tersebut?

Nilai (%) = {(2 x 100) + (2 x 85) + (2 x 70)} / 8

= (200 + 170 + 140) / 8
= 510 / 8
= 63,75%

MM-FEUI | www.mm.fe.ui.ac.id
 Range Nilai
Skor >= 85% Nilai 100
85% > Skor >= 80% Nilai 85
80% > Skor >= 75% Nilai 80
75% > Skor >= 40% Nilai 75
40% > Skor >= 15% Nilai 70
Skor < 15% Nilai 50

Simulasi pertama: 79,5%  nilai 80.

Simulasi kedua: 63,75%  nilai 75.

MM-FEUI | www.mm.fe.ui.ac.id
• Q&A
• Pertanyaan dan Diskusi