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Definition
Albert Einstein
Why Define The Research
Problem?
Statement of
Research Objectives
Develop A Research
Question
7 minutes
https://www.youtube.com/watch?
v=mrWeLJZydUU
Ask things like
How will ….
So what ……
TOTI
EMUL
ESTOF
ENCE
Next Step
Use Introduction
Develop constructs
Work on propositions
Identify variables (workable number)
Most likely
Most favorable
Most controllable
Research Purpose
Most important
Research Question
Problem Definition
11
Step 4
Determine the Unit of
Analysis (Respondents)
– Individuals, households,
organizations, etc.
– In many studies, the family rather
than the individual is the appropriate
unit of analysis.
Step 5: Determine the Relevant Variable(s)
12
A variable is anything that may assume different
numerical values
is a variable that
is a criterion or a is any variable that
is any variable that is expected to
variable that is to has a limited
has an infinite influence the
be predicted or number of distinct
number of values.
values. dependent
explained.
variable.
Child/Teenager/Adult Satisfaction
hi/low/poor Its value may be
Male/Female
Study element/ Performance changed or altered
Buy/did not buy
object/ interest Customer/ non
exceptional/good independently of
/bad /average any other variable.
customer /excellent /poor
Step 6
State Research Objectives &
Define Questions
Research objective (decision statement) is the
purpose of the research in measurable terms;
what the research should accomplish
Proposition is a possible solution to a problem
& is empirically testable
Hypothesis is an assumption that tentatively
explains assumed certain facts or phenomena
Variables are the units of measurements
Problem Tree – Keep asking Why?
EXAMPLES
Problem Definition Research Questions Research Objectives
Should the organization offer Are managers aware of To determine managers’ awareness
outplacement? outplacement services? using aided recall
How concerned are managers about To measure managers’ satisfaction
outplacement services? with existing personnel policies
Which of the services should be How do managers evaluate the need To obtain ratings and ranking of the
offered? for severance pay? various outplacement services
Should the services be provided by Would managers prefer in-house To measure managers’ preference of
in-house personnel or outside personnel or outside consultants? alternative if discharge occurred
consultants? How much would each alternative To identify costs associated with
cost? each alternative
Do employees with ten or more Do the answers to the above To compare, using cross-tabulations,
years of service have different questions differ by employee’s years levels of awareness, evaluations,
awareness levels, etc. than of service? etc., managers with ten or more
employees with less than ten years years of service with managers with
of service? less than ten years of service.
NEXT TOPIC
What Is A
Research
Proposal?