B-PLAN

Prepared by- Ananga Chakraborty

 INTRODUCTION

• Bella Viso is a skin care clinic established to provide to

maintain a healthy skin and to solve different skin problems.

• Bella Viso deals with the skin, nails, hairs and its diseases with
both medical and surgical aspects.
 MISSION & VISION

Mission
Bella Viso strives to provide our patients with honest, affordable and
excellent health care delivered in a personable and compassionate
environment

Vision
Bella Viso will be recognized as a leader in innovative, high-quality dermatologic
care. We strive to set a new standard for delivering affordable, compassionate,
respectful and responsive patient care
 OBJECTIVE

• To capture 10% market share in skin care industry by the year

2020.
• To increase the no of customers by 50-100 per day for the 1st
year of operation.
• To generate 30% increase on company’s scale by the 2nd
quarter of 2020.
• To launch Bella Viso through magazines and newspapers by
march 2020
 MARKET SURVEY
1. Environmental analysis:
 Cultural environment
 Natural environment

2. Industry analysis:
Dermatology market worth will be 33.7 billion dollar by 2022
in India.

3. Competitor analysis:
 Derma city
 The laser clinic skin care
 MARKET SURVEY
Customer analysis
 The working people who don’t have enough time to fix their selves
 Adults who want their radiant, beautiful skin back.
 The seniors who want to look and feel young.

SWOT analysis
Strength: Employees are highly skilled and trained, Quality equipments, wide
range of services etc.
Weakness: Limited no of customers, New face in the industry.
Opportunities: Match with the climate condition, increasing in demand.
Threats: Expensive equipments, More competitor etc.
 SERVICE MARKETING FOCUS

• Market targeting: Main target are working people, adults,

elders, beauty conscious people both male and female aging
18-65 years old.

• Market positioning: It is based on the benefits and satisfaction

that the customer could acquire in the service
 DISEASES TO BE TREAT
 Acne
 Pediatric skin disorders.
 Blistering disorders.
 Vitiligo
 Hair and skin disorders
 Chronic skin diseases
 Leprosy
 Service product

Skin
consultation

Facial care
Laboratory
service

Service
product
Drug therapy

Laser
therapy
Light
therapy Pharmacy
 EQUIPMENTS

 Biopsy/sample
 Dermatoscopes
 UV lamps
 Cryoprobes
 Lasers
 Phototherapy lamps
Trichoscopes
 PRICE
• Fixed prices for each service and products are within medium
range.
• Prices are lower compare to other competitors but ensure high
quality and excellent service to customer.

Services Price (INR)

Anti acne treatment 2,850
Glitz glow resurfacer 8,550
Glycolic peel-face 2,375
Laser full body( per sessions) 11,875
2X whitening glow facial treatment 4,750
Glycolic peel- back of hands 750
Photo therapy treatment 1,200
 PRICE

Product Price (INR)

Skin white bar shop 80
Milk whitening lotion 150
Facial cleanser 60
Papaya soap 70
Pore minimizer 150
Aloe vera cream 120
Anti wrinkle cream lotion 250
Acne treatment set 750
 PLACE
• The location of Bella Viso will be at 2nd floor, Mega plaza, Main
road, basishta, Guwahati, Assam 781029.

• Place is highly crowded as it is near the basishta chariali &

market.

• Easily recognized with proper bilingual board, banner, poster.

 PROCESS
• Recruit high quality staff treat them well and communicate clearly to them

• Sep up a quick response facility to customer problems and complaints

• Employee new technology to provide better services at lower costs

• Use branding to clearly differentiate service offering from the competition

in the minds of target customers

• Appointment for new registration

• No new registration for old patient

• Online Appointment process

PEOPLE
 PHYSICAL EVIDENCE

• Total area of Bella Viso will be 200 sq. meters.

• Rectangular in shape with big window and door glasses that exposes its
interior design from the outside.
• Areas will be: Front desk, Consultation room, waiting area, rest room,
pharmacy etc.
• Fully air conditioned with refreshing and soothing aroma
• Magazines and reading materials in waiting area.
• Well lighted with the natural colors.
• Rooms have 5 beds which are draped separately with silk clothing.
• Environment will be relaxing and good ambiance for its customers.
 PROMOTION
• Advertisement (News paper, Electronic Media etc)
• Social Media
• Free/ Discounted health Check up
• Health awareness program
• Discount coupon
• Creating simple and attracting website
• Blog
• Search Engine Optimization (SEO)
• Postering
• Over the mouth etc.
FINANCIAL PLAN
THANK YOU