Advertising

UZAIR AHMAD
L1S19BSMC0098
Group Members

• Uzair Ahmad
• Usama Saleem
• Muhammad Maqsood
• Daniyal Kahloon
Presentation Outline

• Introduction
• Advertising History
• Advertising Objectives
• Advertising Types
• References
Introduction

What is Advertising?
Advertising is a form of communication for marketing used
to encourage, persuade, or manipulate an audience to
continue or take some new action. It is a marketing tactic
involving paying for space to promote a product, service, or
cause. The actual promotional messages are called
advertisements, or ads for short.
WORDS TO THINK ABOUT

The most powerful

element in advertising is the
truth.

Bill Bernbach
Advertising History
THROUGH THE HISTORY
In the ancient and medieval world, advertising was conducted
by word of mouth. Although the very first signs of advertising
are said to date back to the ancient Egyptians’ steel carvings
in 2000 BC, Egyptians used papyrus to make sales messages
and wall posters. Commercial messages and political
campaign displays have been found in the ruins of Pompeii
and Arabia. Lost and found advertising on papyrus was
common in Ancient Greece and Ancient Rome.
The first print ad was published in 1472 when
William Caxton printed ads for a book and tac-
ked them to church doors in England. The first
step toward modern advertising came with the
development of printing. In 1704, the first news-
paper ad was published in the U.S.
Objectives
Advertising Objectives

1. Persuade
2. Inform
3. Remind
Advertising Objectives

• To Inform
Advertisements are used to increase brand awareness and
brand exposure in the target market. Informing potential
customers about the brand and its products is the first step
towards attaining business goals
• To Persuade
Persuading customers to perform a particular task is a
prominent objective of advertising. The tasks may involve
buying or trying the products and services offered, to form a
brand image, develop a favourable attitude towards the brand
etc.
• To Remind

Reinforce the brand message and to reassure the existing

and potential customers about the brand vision, maintain top
of mind awareness and avoid competitors stealing the
customers.
Advertising Types

• Above the line advertising

• Below The line advertising
• Through the line advertising
 Advertising Types
(based on medium)
• PRINT ADVERTISING:
Newspaper , magazines, & brochure advertisements , etc.
• BROADCAST ADVERTISING:
Television and radio advertisements.
• Outdoor Advertising:
Hoardings, banners, flags, wraps, etc.
• DIGITAL ADVERTISING:
Advertisements displayed over the internet and digital devices.
• PRODUCT/BRAND INTEGRATION:
Product placements in entertainment media like TV show, YouTube video, etc.
 $500+ B
Advertising Spend
Worldwide

40,000
TV Ads Children See
Each Year
References

• https://en.wikipedia.org/wiki/History_of_advertising
• https://instapage.com/blog/evolution-of-advertising
Advertisement in Print Media
USAMA SALEEM
L1S19BSMC0082
Advertisement In Print Media
• Definition
Print Media Advertisement is a form of advertising that uses printed
media such as magazines, newspaper to reach consumers and
business customers.
History of Print Media Advertisement:
• Use of papyrus by Egyptians.
• Invention of Printing Press.
• Advertisement in Weekly News Papers.
• Thomas J. Barrett’s advertising campaigns.
Classification of Print Media Advertisement
Newspaper

Print Magazines

Print
Media Brochures

Place Billboards

Transit
Print- Newspapers:
• Good Way of Advertising.
• Its standard size.
• Its approach to public.

Types of Advertisements in newspaper:

1. Classified Ads
2. Display Ads
3. Pre-printed Ads
4. Business card ads
Magazines
• Effective way of advertisement.
• Targeted Audience.
• Big Source for small business.
• Proper description of Product.

Types of Magazines:
1. General Circulation Magazines
2. Trade Magazines
Brochures
• Informative paper.
• It introduce a company,
institute or any product.
Places- Bill boards:
• Large outdoor boards.
• Its audience.
• Faster and easier than other
media.
• Increase product awareness as
well its sale.
Transit:
• Placed on modes of transportat-
ion.
• Ads can be placed anywhere.
• Approach to huge audience.

Disadvantage:
• Destroyed by bad weather.
Advantages of Print Media Advertisement:
• Easy to carry.
• Availability on every scale.
• Easily accessed.
• Low cost.
• Trusted source.
Disadvantages of Print Media Advertisement:
• Limited information.
• Advertisements for limited audience.
• Expensive ads.
• Easily destroyed.
Is Print Media dead?
• Many businesses have completed migrated their advertisements to
the internet because of high cost than internet.
Advertisement in Electronic
Media
MUHAMMAD MAQSOOD
L1S19BSMC0094
Advertisement In Electronic Media
• Definition
Electronic advertising is advertising that uses the Internet and other
forms of digital media to help a business promote and sell goods and
services.
 History of Electronic Media Advertisement:

• Advertisements in Radio: Electronic

media advertisement starts from
radio.
Electronic Media:

Types of Advertisements in Electronic

Media:
1. Radio
2. Television
3. Internet
 Radio Advertisement:

Radio advertising works by allowing

advertisers to buy airtime on various radio
stations, where they can air commercials, or
spots, about their products or services.
Internet

• Social Media
• Emails
• Display Advertisement
• Video Advertisements
Television:
A Television advertisement is a
span of television programming
produced and paid for by an
organization. It conveys a
message, aimed to market a
product or service. Advertisers and
marketeers may refer to television
commercials as TVCs.
Advantages of Electronic Media Advertisement:

• Large Audience.
• Product can be explained fully.
• Graphics and pictures can be added
in it.
• Grabs Attention Quickly.
• Combines Sight And Sight.
Disadvantages of Electronic Media Advertisement:

• A lot Of Hardwork. Too much work in

production for 30 or 60 seconds of
Advertisement.
• Too Much Expensive.
• Changes Are Difficult And Costly.
Is Electronic Media Effective?

The most effective advertisement is SOCIAL MEDIA.

Because It is not as costly as other advertisement sources.
Analysis of Communication in
Advertisements
DANIAL KAHLOON
L1S19BSMC0101
Basic Models Of Communication Used

The two basic models of communication which are used in

advertisements are:
• Linear Model of Communication
• Transactional Model of Communication
Linear Model Of Communication in Advertisements
Linear model of communication can be applied in the field of advertisement in many ways. It is
used because no feedback is required. The sender simply sends their message which includes the
advertisement of certain products to an audience. The size of the audience can vary from
platform to platform.

Example:
An example of advertisement via linear model of communication is Television adverts or radio
transmissions.
Transactional Model Of Communication in
Advertisements
Just like linear model transactional model can be used in various ways. This model
includes feedback as well. The sender sends the message about the product and
the receiver receives it, the receiver has the option to send feedback via various
methods. The targeted audience can vary from platform to platform.

Example:
An example of advertisement via transactional model of communication is posts
on facebook about a products and consumers giving reviews on yelp.
Types of Communications Used in Advertisements
The types of communication used in advertisements are given below:
• Verbal Communication
• Non-Verbal Communication
• Visual Communication
• Group Communication
• Organizational Communication
• Mass Communication
• Verbal Communication: Verbal Communication involves the use of language and
words for the transmission of message
Example: an example of verbal communication is radio broadcasts.

• Non-verbal Communication: Non-verbal communication involves the transmission of

messages without the use of words it may use gestures, body language and
expressions.
Example: and example of non-verbal communication is ads on television broadcasts
and video posts.
• Visual Communication: Visual communication involves the transmission of messages
with the use of symbols and imagery.
Example: an example of visual communication is use of pictures in advertising
pamphlets.
• Group Communication: Advertisements mainly use group communication
because the message is sent to a multitude of people.
Example: Almost all advertisements utilize group communication.

• Mass Communication: is an essential part of advertising because it contains a

large audience who receive the message.
Example: Radio and television broadcasts include mass communication
 Conclusion:
Thus I would like to conclude my topic by saying that advertising and
advertisement agencies use multiple types of communication to improve
their communication methods. They try their best to get this ads and
message across to the large audience. Advertisement during the recent
years has become a massive industry and brings in a lot of income and
raises employment opportunities for many people along with improving
living standards. Through advertisements many businesses share
awareness about their products, thus resulting in mass sales and profits.
Advertisements can introduce new products in the market and also can
educate the consumers/viewers about these products.