Presentation on Summer Internship Project done at

My Holiday Makers India Pvt Ltd

IDENTIFYING THE FACTORS OF PREFERENCES OF

CUSTOMERS WHEN CHOOSING A TRAVEL AGENCY FOR
THEIR TRAVEL NEEDS

Presented By
BISHAL BASU
Roll No: PG/24/MBA IIS/234
VU Registration No with Year: 00738 of (2018-2019)
Subject Specialization: Marketing
Under the guidance of
Mr. Michael Abhilash Rozario
(Unit Manager (Associates) – My Holiday Makers India Pvt Ltd)

Eastern Institute for Integrated Learning in Management, Kolkata

(Affiliated to Vidyasagar University)
August, 2019
 INTRODUCTION

MHM is the trading name of My Holiday Makers India Pvt Ltd. The
company launched its Tourism business in 2006, with the vision of
extending excellent services in terms of hospitality and comfort, to the
clients, at the best price.

The small tourism oriented travel agency initiated in 2006 has grown to
one of the leading service provider in the Indian travel industry. In
recent years the company has established its branch in Thailand,
Sikkim, Andaman, alongwith its corporate office in Kolkata, India. To
develop the business support to the next level, 2 more international
branches are planned in Dubai and London, which launched in 2015.

Focusing on the sector, MHM provides end to end services to suit

corporate client needs, starting from point to point trip requests and
hotel bookings, up to elaborate conference planning and leisure travel
arrangements.
The company is always on the lookout to hire new hands who are
experienced in this sector as well as freshers alike. The main motive is to
collect information about potential customers and these datas are then
forwarded to the corporate department who fine tunes the packages for
the customers or may go with the various promo packages made by the
company.

The need of my project is derived from the above-mentioned objectives.

BROAD OBJECTIVES OF MY PROJECT:-

1. To work on the field and collect data about as many potential

customers within the time I was allotted.
2. To find out the factors of preferences of customers when choosing a
travel agency for their travel needs.
PROCEDURE ADOPTED:-

¤ Initially, I was introduced to a “My market 50” form in which I was

supposed to provide details of my friends and family, then call them
up for any travel needs.

¤ Subsequently, I called all of them, and I got a lot of positive reactions

with a few even agreeing to a holiday.

¤ Then I went ahead and posted the promo packages I was provided with
on my social medias, which reached hundreds of views.

¤ I started getting calls day in and out and I was all set for a journey of
helping others provide a better holiday at the lowest cost while
learning how customers/consumers are reacting to different options I
laid out to them.
¤ Responses were collected from 350+ customers, out of which I chose
the best 50 responses.

¤ Finally, frequency analysis was done of the data obtained and the
findings are reported. Due recommendations are made on the findings.

NUMBER OF PACKAGES SOLD DURING MY TENURE:

No. of potential customers tapped = 370
Total no. of packages sold = 6 (equivalent to Rs. 82,000/-)