SPILL THE TEA!

: THE TRENDING MILK

TEA TO STUDENTS OF CAINTA
CATHOLIC COLLEGE
A CASE STUDY
• CRUZ, ALYSSA KEIZELLE A.
• FRANCISCO, CHARLENE MAE
• ALEJANDRIA, DON MARCO
• GONGORA, MARIANNE
• VILLEGAS MIKAELLA
• PINTANG, ANGELA
• ADAN, ZEDRICK IVAN
• MIGUEL, ROVIC
11- ABM ST.PIO DE PIETRELCINA
CHAPTER I: THE STUDY AND
ITS BACKGROUND
• “TEA” IS THE SECOND MOST CONSUMED BEVERAGE IN THE
WORLD.
• TEA PROVIDES A HEALTHY ALTERNATIVE TO SOFTDRINKS, COFFEES
AND SMOOTHIES.
• ACCORDING TO JACOBSON ET. AL.,(2009) TEA ALSO PROVIDES
NUMBER OF HEALTH BENEFITS.
• MILK TEA WAS FIRST ORIGINATED IN TAIWAN WAYBACK 1980’S.
• PETER CHEN WAS THE ONE WHO STARTS A MILK TEA BUSINESS IN
THE YEAR 2008. WHICH IS CALLED SERENITEA. HE STARTED FROM
ONE BRANCH AND NOW IT ALREADY REACHED UP TO 62
BRANCHES ONLY HERE IN THE PHILIPPINES.
• MILK TEA IS AT ITS PEAK HERE IN THE PHILIPPINES.
• MILK TEA IS MOST POPULAR TO TEENAGERS PARTICULARLY
STUDENTS OF CAINTA CATHOLIC COLLEGE.
• GONG CHA, CHATTIME, TEAGUMPS, INFINITEA, MACAO IMPERIAL,
SERENITEA ARE JUST SOME OF THE MILK TEA SHOPS HERE IN THE
PHILIPPINES.
 STATEMENT OF THE PROBLEM

• WHY DO CAINTA CATHOLIC COLLEGE STUDENTS LIKE MILK TEA?

• ARE THEIR ALLOWANCES ENOUGH TO BUY MILK TEA?
• HOW DOES MILK TEA BECOME BENEFICIAL TO THEM?
 ASSUMPTION OF THE STUDY

• RESEARCHERS WILL CONDUCT A SURVEY TO GATHER

DATA AND INFORMATIONS REGARDING STUDENTS OF
CAINTA CATHOLIC COLLEGE WHO LOVES TO DRINK MILK
TEA.
• RESEARCHERS AIM TO DETERMINE THE POSSIBLE
REASONS WHY MILK TEA IS TRENDING.
 THEORETICAL FRAMEWORK
• STUDY IS RELATED TO THE THEORY OF CONSUMER BEHAVIOR
AND DECISIOM-MAKING BY MARTIN FISHBEIN AND ICEK
AJZEN (1960’S).
• STATES THAT EVERY CONSUMER HAS THE DIFFERENT
PERSPECTIVES AND REASONS WHY THEY ARE CONTINUING
TO BUY AND CONSUME A PRODUCT.
 CONCEPTUAL FRAMEWORK

PROCESS:
INPUT: OUTPUT:
•Topic and Title
Spill the Tea!: The Determined the
Proposal
trending milk tea to reasons why milk
•Title Approval
students of Cainta tea is trending to
•Gathering of
Catholic College the students of
Data
•Milk tea Cainta Catholic
•Analyzing of
•Students College.
Data
 SCOPE AND LIMITATION
• THE INTENDED PURPOSE OF THIS RESEARCH IS TO DETERMINE AND
UNDERSTAND WHY MILK TEA IS TRENDING TO THE STUDENTS OF CAINTA
CATHOLIC COLLEGE.
• STUDY WOULD BE CONDUCTED IN THE PREMISES OF CAINTA CATHOLIC
COLLEGE.
• THE RESULTS OF THE CONDUCTED RESEARCH MAY HELP US TO DETERMINE THE
REASONS WHY MILK TEA IS TRENDING.
• MAY BE BENEFICIAL TO ENTREPRENEURS THAT WOULD LIKE TO ENGAGE TO
BUSINESS THAT TARGETS THE YOUNG CONSUMERS.
 SIGNIFICANCE OF THE STUDY

• STUDENTS OF CAINTA CATHOLUC COLLEGE

• FUTURE RESEARCHERS
• ENTREPRENEURS
CHAPTER III: RESEARCH DESIGN AND
METHODOLOGY
 RESEARCH DESIGN
• CASE STUDY IS A RESEARCH METHOD INVOLVING AN UP-CLOSE,
IN-DEPTH, AND DETAILED EXAMINATION OF A SUBJECT TO STUDY,
AS WELL AS ITS RELATED CONTEXTUAL CONDITIONS.
• CASE STUDY IS THE PROCESS OR RECORD OF RESEARCH IN WHICH
DETAILED CONSIDERATION IS GIVEN TO THE DEVELOPMENT OF A
PARTICULAR PERSON, GROUP, OR SITUATUON OVER A PERIOD OF
TIME.
 SETTING OF THE STUDY
• THE STUDY TOOK PLACE AT CAINTA CATHOLIC COLLEGE
DURING THE FIRST SEMESTER OF SCHOOL YEAR 2019-
2020.
 SUBJECT OF THE STUDY
• THE STUDY WILL ACQUIRE THREE (3) PURPOSIVELY SELECTED
STUDENTS, BORN ON BETWEEN 2002-2010 REGARDLESS
OF THEIR GENDER AND LEVEL WILL BE THE RESPONDENTS
OF THE STUDY.
• PARTICIPANT MUST BE A MILK TEA CONSUMER AND IS
STUDYING IN CAINTA CATHOLUC COLLEGE.
 SAMPLING PROCEDURE
• PROCEDURE USED IN THIS STUDY IS PURPOSEFUL/PURPOSIVE
SAMPLING.
• PURPOSEFUL/PURPOSIVE IS A TECHNIQUE WIDELY USED IN
QUALITATIVE RESEARCH FOR THE IDENTIFICATION AND
SELECTION OF INFORMATION-RICH CASES FOR THE MOST
EFFECTIVE USE OF LIMITED SOURCES (PATTOM,2002)
 SOURCE OF DATA
• THE SOURCE OF DATA THAT THE RESEARCHERS USED IS
A FOUR (4) ITEMS SURVEY QUESTIONNAIRE.
 COLLECTION OF DATA
• RESEARCHERS CAME UP WITH FOUR (4) QUESTIONS RELATED TO THEIR TOPIC
AND TITLE.
• THE RESEARCHERS WILL CHOOSE THREE (3) RESPONDENTS WHO ARE
ADDICTED TO MILK TEA TO ANSWER THE SAID QUESTIONNAIRE.
• AFTER ANSWERING THE QUESTIONNAIRE, THE RESEARCHERS WILL ANALYZE
THE DATA THAT ARE GATHERED.
• AND THEN, THEY WILL DETERMINE THE REASONS WHY MILK TEA IS
TRENDING TO THE STUDENTS OF CAINTA CATHOLIC COLLEGE.