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RESEARCH
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OVERVIEW OF
RESEARCH
Lesson 1
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Why study research?
Source: http://www.uic.edu/classes/socw/socw560/INTROSWK/sld010.htm
Why conduct research?
Research develops
new knowledge,
Source; http://www.uic.edu/classes/socw/socw560/INTROSWK/
Traditional Knowledge
•Knowledge based on custom, habit
and repetition, founded on a belief
in the sanctity of ancient wisdom
and the ways of our forebears
(Monette et.al. 1994).
Common Sense
Source; http://www.uic.edu/classes/socw/socw560/INTROSWK/
Empirical
Lesson 2
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• Basic
• Applied
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Approaches to Research
• Qualitative
• Quantitative
• Mixed
Quantitative
- Is a formal objective systematic
process in which numerical data are
used to obtain information about the
world.
- Approach toward scientific inquiry
emerged from a branch of
philosophy called – logical positivism
- which operates on strict rules of
logic, truth, laws and predictions
Qualitative
• - is systematic, subjective
approach used to describe life
experiences and situations and
give them meaning (Munhall,
2007)
• Evolved from behavioral and
social sciences as a a method of
understanding the unique,
dynamic and holistic nature of
human beings
Qualitative Research
- Philosophical base is
interpretative, humanistic nad
naturalistic and is concerned with
understanding the meaning of
social interactions by those
involved ( Standing, 2009)
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Qualitative Research
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RESEARCH
PROCESS
Lesson 3
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The Process of Research
• The process is initiated with a
question or problem (step 1)
• Next, goals and objectives are
formulated to deal with the question
or problem (step 2)
• Then the research design is
developed to achieve the objectives
(step 3)
• Results are generated by conducting
the research (step 4)
• Interpretation and analysis of results
follow (step 5)
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The Process of Research
2
5
4 3
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RESEARCH
PROBLEM
Lesson 4
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RESEARCH PROBLEM
• PHASE 1: THE CONCEPTUAL PHASE
Step 1: Formulating the Problem
> The Statement of the Problem (SOP) sets
the tone of the entire research. It has two
parts: The Main Problem and the Specific
Problems.
RESEARCH PROBLEM
* The Main Problem presents the
primary objective of the research
undertaking
* The Specific Problem points out
the details of the research
questions to be (Discussion on IV,
DV, EV, OV)
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Sample Statement of the
Problem(Basic)
• This study aims to determine the effect of
herbal treatment on the level of pain tolerance
of the selected cancer patients.
• Specifically, it will seek answers to the
following questions:
1. What is the profile of the respondent cancer
patients in terms of:
1.1 sex;
1.2 age;
1.3 health history;
1.4 socio-economic status;
1.5 nature of work;
Sample Statement of the
Problem
• 2. What is the level of pain tolerance of the
cancer patients who are exposed to the different
treatments in terms of:
– 2.1 pharmaceutical meds;
– 2.2 herbal-natural treatment?
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Purposes of a Literature Review
• Identification of a research problem
• Orientation to what is known/not known
• Determination of gaps or inconsistencies in a body of
research
• Determination of a need to replicate a study
• Identification of clinical interventions that need to be
tested
Purposes of a Literature Review (cont’d)
• Identification of relevant conceptual frameworks for a
research problem
• Identification of suitable designs and data collection
methods
• Identification of experts who could be used as
consultants on a project
• Assistance in interpreting findings and developing
implications
Sources of Information in a Research
Literature Review
Textword search
Search for specific words in text fields of the database record
Author search
Search for a specific researcher
RESEARCH DESIGN
Lesson 6
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Types of Research Design
• Correlational
• Field (survey)
• Experimental – target this
• Qualitative
• Meta-analysis
Types of Research Design
• Correlational Study
• Explores or tests relations between
variables
• “Rules out” alternative variables that
could play a role in relations between
variables
• Field
• Studies participants in their natural
setting
• Maximizes realism
Sekaran, Saks
Types of Research Design
(Do this)
• Experimental Designs
• Directly establishes cause-
effect nature of relationship
between variables
• Decreases ambiguity
• Laboratory vs. Field
Experiment
– Artificial setting with high control
over variables
Types of Research Design
• Experimental Designs
• Establish cause via
• Manipulation of cause (aka treatment)
• Temporal precedence of cause (and no other
factor) before effect
• Control of all other extraneous factors
Experimental Research Design
Example
Types of Research Design
(integrate this)
• Qualitative
• Non-quantitative
• Not necessarily informal data collection
(cf. Saks)
• Examples
• Interview/focus group transcripts
• Some kinds of observational/archival data
• Critical incidents methodology
• Helps in
• Formulating hypotheses
• Deeper/richer understanding of
phenomena
• Interpret organization-specific results
Types of Research Design
• Meta Analysis
• Statistically combines results of existing
research to estimate overall size of
relation between variables
• Helps in
• Developing theory
• Identifying research needs,
• Establishing validity/effectiveness of HR
tools
• Can replace large-scale research studies
• Better than literature reviews
Applied Research
(This is what we need to do)
• Applied research is a methodology
used to solve a specific, practical
problem of an individual or group.
• The study and research is used in
business, medicine and education in
order to find solutions that may cure
diseases, solve scientific problems
or develop technology.
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Examples
• Improving the levels of customer
retention for Wall-Mart in China
• Improving employee motivation in Marriot
Hotel, Hyde Park
• Development of strategies to introduce
change in Starbucks global supply-chain
management with the view on cost
reduction
• Fostering creative deviance amongst
employees without compromising respect
for authority.
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Evaluation Research
• Evaluate the impact of an
intervention or policy change or any
program
– Summative Evaluation
> Outcome evaluation – does it work?
Should it continue?
– Formative Evaluation
> Process evaluation – what is it and hw
long does it work?
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PARTICIPANTS/
INSTRUMENTS
Lesson 7
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Important statistical terms
Population:
a set which includes all
measurements of interest
to the researcher
(The collection of all
responses, measurements, or
counts that are of interest)
Sample:
A subset of the population
Why sampling?
Non-probability samples
Probability samples
Non probability samples
• Random sampling
– Each subject has a known probability of
being selected
• Allows application of statistical sampling
theory to results to:
– Generalise
– Test hypotheses
Conclusions
Ensure
Representativeness
Precision
Methods used in probability samples
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Statistics Defined
• Statistics is the science of conducting studies to collect,
organize, summarize, analyze, and draw conclusions from
data.
• Descriptive statistics consists of:
– the collection
– Organization
– Summarization
– presentation of data
• Inferential statistics consists of:
– generalizing from samples to populations
– performing estimations
– hypothesis testing
– determining relationships among variables
– making predictions
Measurement Scales
• Nominal—classifies data into mutually exclusive (non-
overlapping), exhausting categories in which no order or ranking
can be imposed on the data.
• Ordinal—classifies data into categories that can be ranked;
however, precise differences between the ranks do not exist.
• Interval—ranks data, and precise differences between units of
measure do exist; however, there is no meaningful zero.
• Ratio—possesses all the characteristics of interval measurement,
and there exists a true zero.
Measurement Scales:
Classification of Data
Nominal Ordinal Interval Ratio
level data level data level data Level data
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Writing a Research Report
• A research report has seven
components:
1. Abstract or Summary
2. Introduction
3. Review of Literature
4. Methods
5. Results
6. Conclusions and Discussion
7. References
• Note: Qualitative research reports will
vary from what is presented here.
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Writing a Research Report
• A research report has seven components:
1. Abstract or Summary
The abstract or summary tells the reader very briefly what the
main points and findings of the paper are.
– This allows the reader to decide whether the paper is useful to
them.
– Get into the habit of reading only abstracts while searching for
papers that are relevant to your research.
– Read the body of a paper only when you think it will be useful
to you.
Writing a Research Report
A research report has seven components:
1. Abstract or Summary—an example
Writing a Research Report
• A research report has seven components:
2. Introduction
The introduction tells the reader what the topic of
the paper is in general terms, why the topic is
important, and what to expect in the paper.
– Introductions should funnel from general ideas to
the specific topic of the paper
– Introductions are sometimes folded into literature
reviews
Writing a Research Report
A research report has seven components:
2. Introduction—an example
Writing a Research Report
• A research report has seven components:
3. Review of Literature
The literature review tells the reader what other
researchers have discovered about the paper’s topic or
tells the reader about other research that is relevant to the
topic.
– A literature review should shape the way readers think
about a topic—it educates readers about what the
community of scholars says about a topic and its
surrounding issues.
– Often what students call a “research paper” is merely a
review of literature.
– Along the way it states facts and ideas about the social
world and supports those facts and ideas with credit for
where they came from.
Writing a Research Report
• A research report has seven components:
3. Review of Literature
– If an idea cannot be substantiated by the community of
scholars, the literature review makes clear that the author
is speculating, and the logic of the speculation is detailed.
– Irrelevant information is not discussed.
– The literature review has its own voice. The sources of
information are not extensively quoted or “copied and
pasted.” Instead, the author puts facts and ideas into his
or her own words while pointing out where the information
came from.
Think about how you tell family members about the
exciting things you learned in classes…or think about how
you discuss sociology at cocktail parties. You make
claims in you own words…you don’t quote word for word
or cut and paste what you learned.
Writing a Research Report
• A research report has seven components:
3. Review of Literature
– Literature reviews have parenthetical citations running
throughout. These are part of a systematic way to
document where facts and ideas came from, allowing the
skeptical reader to look up anything that is questionable.
Remember as a kid: “My Momma said…?” Parenthetical
citation is our way of substantiating claims we made in
our own words, without breaking our flow.
– Each citation directs the reader to the references where
complete details on sources can be found.
– Citations consist of authors’ last names and the year of
publication. One finds complete information on sources
by looking up last names and dates in alphabetized
references—so there’s no need to put all that information
in the text.
Writing a Research Report
• A research report has seven components:
3. Review of Literature
– We have conventions that allow the reader to figure out where
information is coming from.
In text, just pointing out where info came from:
• blah blah (Author Year) or (Lee 2004).
In text, where you quoted someone:
• “Quote quote” (Author Year: Pages) or (Lee 2004: 340).
In text, more than one source:
• (Author Year; Author Year) or (Lee 2004; Seymour & Hewitt 1997)
In text, if you want to use the author’s name in a sentence:
• Author (Year) says that… or Lee (2004) claims that girls…
Quoting a person and using their name:
• Author (Year: Pages) says, “Quote quote…” or Lee (2004: 341) says,
“Girls are more likely to…”
Writing a Research Report
A research report has seven components:
3. Review of Literature—examples of citing
Writing a Research Report
• A research report has seven components:
3. Review of Literature
– Note that if you want to explain why social events occur
as they do, you will use (and test) explanations that have
worked before. THESE EXPLANATIONS ARE CALLED
THEORIES.
• Most academic literature reviews have a guiding theory that
is used to:
– Frame (or help us understand) facts in the literature.
– Establish expectations (or hypotheses) for the research.
– Justify speculation when no evidence to justify an idea exists in
the literature.
• Sometimes the whole point of a research project is to:
– Determine whether a theory works
– Pit two or more theories against each other to see which works
better
Writing a Research Report
Article
Last Name, first name. Year. “Article title.” Journal Name Volume: 1st Page-
Last Page.
Lee, James Daniel. 2005. “Do Girls Change More than Boys? Gender
Differences and Similarities in the Impact of New Relationships on
Identities and Behaviors.” Self and Identity 4:131-47.
Chapter
Last Name, first name. Year. “Chapter Name.” Pages in the book in Book
Name, edited by first name last name. City of Publisher: Publisher.
Book:
Last name, first name. Year. Book Name. City of Publisher: Publisher.
Writing a Research Report
• A research report has seven components:
7. References
Should be hanging indented, alphabetical on author’s last
name (by increasing year within same author) with
information in order determined by type of source:
A website:
Last Name (if available), first name. Year (if available). “Article
or web page title.” Journal or Report Name Volume (if
available). http://address. Date accessed.
Writing a Research Report
A research report has seven components:
7. References—an example
Writing a Research Report
Some General Points
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Principles of Research Ethics
Beneficence/Non-Maleficence
Justice/Non-Exploitation
Respect for Persons
Autonomy
Says that each individual:
Is unique and free;
Has the right and capacity to decide;
Has value and dignity; and
Has the right to informed consent.
Protection of
the study participants is the
most important responsibility of the
researcher
Researchers must:
Protect the physical, mental and social well-
being of each research participant;
Minimizes physical and social risks;
Maximize the possible benefits; and
Retain the community perspective.
Beneficence/Non-Maleficence
ON BALANCE:
The research should generate more
good than harm; and
Risks of research should be reasonable
in light of the expected benefits to the
individual and to society.
Justice/Non-Exploitation
Research must:
Ensure a fair distribution of risks and benefits
Research should not be done in a community
that is not likely to benefit from the result
Conduct equitable recruitment of research
participants; and
Provide special protection for vulnerable groups.
Important Ethics Concepts
Equipoise
Equipoise is a state of genuine uncertainty or
doubt about whether one intervention or
treatment is superior to another
Equipoise is a necessary condition for clinical
research to be morally acceptable
If the scientific community “knows” that one
treatment is better than another, it would be
considered unethical to withhold it
Questions remain, however, about how to
decide when “scientific or clinical consensus”
exists about the relative merits of different
treatments
Therapeutic Misconception
“Therapeutic misconception” refers to the
tendency of some research participants to
wrongly assume that whatever drug or
intervention they are offered must work or
be beneficial (or why would it be offered?)