Easy2Grocery

Cloud Strategy in a Tier-II city

 Easy2Grocery.com
E-Tail Business
01 The company started in 2014 at a time when e-commerce was
booming in India. The idea was e-retailing of grocery items.

Generating Employment
02 It would help in generating employment for unskilled youth.

Customer Categories
03 Housewives, Working Executives, Senior Citizen and differently
abled were the 4 categories that were kept in mind.

Kirana Store and other Problem

04 Unable to see the entire assortment of products available. Traffic,
fuel cost and long queues were some of the problems faced.
VMG Statement
Vision- To be a one stop shopping destination for all your shopping needs and be the leading online
retailer in East India
Mission- To provide a superior customer service and a pleasurable shopping experience through high
Quality products and understanding customer needs
Customer
Sales Operational Website Marketing
Care

Enhance
customer
Increase
Achieve 50 Transform service and
Deliver within online
online orders website into an increase
3 hours of Marketing
per day by efficient and customer
order across reach by 50%
December intuitive retention by
Bhubaneshwar at the end of
2015 structure 20% at the
Dec 2015
end of Dec
2015
Strategies

Open
warehouses at
Increase sales Increase online
strategic Reduce
content by Increase user- presence and
locations and customer
marketing and friendly target
manage grievance
acquire new functionalities in customers
optimum redressal time
customers the website through social
inventory to by empowering
through referral media and
decrease the employees
schemes emails
transportation
line

Sales Operational Website Customer Care Marketing

Business Model Canvas
Cloud Architecture
Issues & Challenges
Low Internet & Technical issues Computer Literacy
Smartphone Penetration Data thefts & The target groups
Lack of access to quality Unauthorized access lacked the Computer
internet & smartphones Literacy

COD is the preferred Lack of Skilled Lack of Credit Policy

mode of payment Employees A flexible credit policy is
Low trust for Online Problem of low always preferred by
transactions retention & high attrition salaried people

Logistics problems High Return of Goods

Absence of policy
Lack of standardization This created framework for e-
in addresses unnecessary losses commerce in India
Why Cloud?
01

01 “Game of Volume” - Easy Scaling Up of Business

02 Operational Efficiency & Reduced Waste

03 More Focus on Core Competencies

04 Reduction of Response time during Peak Periods

Benefits
Intangible Benefits
• Ease in Inventory
Management
• Multiple Servers to a Single
Platform
• Ease of use for customers in
ordering
• Better networked and better
connected to suppliers
• Decrease in carbon foot
print and energy
consumption
Tangible Benefits
• Decreased CAPEX cost
• Decreased Inventory Loss
Cost
• Decreased Infrastructure
Maintenance Cost
• Decreased Manpower
Employed
• Overall Savings of 17% in
comparison to “On-Premises”
implementation cost
 OLC
Stage I
The organisation in its stage- I is trying to build its
Vision and mission and accordingly work. Easy2Grocery
In its initial phase went for a cloud strategy as their model
Demanded the use of cloud
Stage IV
In this phase the company is in the decline so either
The company completely declines or they go for
BPR to bounce back in the race.
Stage III
In this phase the company focusses on maintaining
The profits and market share to stay in the race.
Stage II
In stage II the company is trying to define its processes hence generally
The company does not introduce any technology in this phase.
Easy2Grocery had realised this and defined their process in tandem with
Their cloud strategy
 Cloud.. Are you sure?
Data Geography Distance Security Reliability Migration

Different Legacy
Critical Data Server distance Data privacy Cloud outages
Geography systems
Examine if your data is The security is a major Although cloud
The farther the factor as cloud has a It is not always easy to
critical then storing them The different distance the more outages are rare but
multi tenant approach if they occur they migrate the legacy
on a public cloud may geographies result the response time. which increases risk of systems on to cloud
not be a good idea. If in different protocols might be
data theft and private as the costs may run
you transition to a and regulations catastrophic. If your
cloud will increase the much higher than
private cloud the costs which needs to be business demands
cost significantly hence 24*7 availability then expected if the apps
will be significantly addressed we need to check the are not compatible to
higher a single cloud
ROI from different cloud
provider may be
approaches detrimental
 Are you cloud ready?
App Compatibility
The discretion of migrating applications to
cloud based on the simplicity and security
of the apps
Workload Migration
Cloud migration will not be
successful if it does not result in a
more agile path to success
Security and Compliance
You are cleared of any
compliance or governance issues
and have security contingencies
in place
IT Expert Consultation
The proper cloud strategy needs
to be decided and accordingly
the technology be implemented .
Testing
Test your applications to ensure
adaptability by cloud. Start
migrating non production apps
like backup and check.
Organizational Change
Cloud strategy is more of a
business strategy hence
organization must be flexible
enough to accommodate role and
process changes to accelerate
value realization from cloud
adoption
Thank you