Beruflich Dokumente
Kultur Dokumente
PowerPoint Slides by
Anthony F. Chelte
Western New England College
Ch. 2-1
Fred R. David
Prentice Hall
Chapter Outline
Ch. 2-3
Fred R. David
Prentice Hall
Vision & Mission
Ch. 2-4
Fred R. David
Prentice Hall
Vision
Ch. 2-5
Fred R. David
Prentice Hall
Vision
Ch. 2-6
Fred R. David
Prentice Hall
Vision
Clear vision
Ch. 2-7
Fred R. David
Prentice Hall
Vision & Mission
Ch. 2-8
Fred R. David
Prentice Hall
Vision Statements
The Vision of the National Pawnbrokers
Association is to have complete and
vibrant membership that enjoys a
positive public and political image and is
the focal organization of all pawn
associations.
Ch. 2-9
Fred R. David
Prentice Hall
Vision Statements
Ch. 2-10
Fred R. David
Prentice Hall
Vision Statements
Ch. 2-11
Fred R. David
Prentice Hall
Vision Statements
Ch. 2-12
Fred R. David
Prentice Hall
Mission Statements
Ch. 2-13
Fred R. David
Prentice Hall
Mission Statements
Ch. 2-14
Fred R. David
Prentice Hall
Mission Statements
Mission Statement:
Ch. 2-15
Fred R. David
Prentice Hall
Mission Statements
– Creed statement
– Statement of purpose
– Statement of philosophy
– Statement of business principles
Ch. 2-16
Fred R. David
Prentice Hall
Mission Statements
Mission Statements
Ch. 2-17
Fred R. David
Prentice Hall
Mission Statements
Mission Statements
Ch. 2-18
Fred R. David
Prentice Hall
Vision and Mission
Ch. 2-19
Fred R. David
Prentice Hall
Developing Vision & Mission
Ch. 2-20
Fred R. David
Prentice Hall
Mission Statements
Mission Statement
Ch. 2-21
Fred R. David
Prentice Hall
Mission Statements
The Mission of USGS is to serve the Nation by
providing reliable scientific information to
Ch. 2-22
Fred R. David
Prentice Hall
Mission Statements
Ch. 2-23
Fred R. David
Prentice Hall
Importance of Mission
Ch. 2-24
Fred R. David
Prentice Hall
Mission Characteristics
• Broad in scope
• Generate range of feasible strategic
alternatives
• Not excessively specific
• Reconcile interests among diverse
stakeholders
• Finely balanced between specificity &
generality
Ch. 2-25
Fred R. David
Prentice Hall
Mission Characteristics
Ch. 2-26
Fred R. David
Prentice Hall
Mission Characteristics
Ch. 2-27
Fred R. David
Prentice Hall
Customer Orientation
According to Vern McGinnis, mission should:
Ch. 2-29
Fred R. David
Prentice Hall
Social Policy & Mission
Managerial philosophy and thinking at the
highest levels in the organization reflect
social policy.
Ch. 2-30
Fred R. David
Prentice Hall
Social Policy & Mission
Ch. 2-31
Fred R. David
Prentice Hall
Components of Mission
Mission statements vary in…
Length
Content
Format
Specificity
1. Customers
2. Products or services
3. Markets
4. Technology
5. Survival, growth, and profitability
6. Philosophy
7. Self-concept
8. Concern for public image
9. Concern for employees
Ch. 2-33
Fred R. David
Prentice Hall
Components of Mission
Components of mission and corresponding
questions to be answered:
• Customers:
“Who are the firm’s customers?”
• Products or services:
“What are the firm's major products or
services?”
Ch. 2-34
Fred R. David
Prentice Hall
Components of Mission
• Markets:
“Geographically, where does the firm
compete?”
• Technology:
“Is the firm technologically current?”
Ch. 2-35
Fred R. David
Prentice Hall
Components of Mission
• Concern for survival, growth, and
profitability:
“Is the firm committed to growth and
financial soundness?”
• Philosophy:
“What are the basic beliefs, values,
aspirations, and ethical priorities of the
firm?”
Ch. 2-36
Fred R. David
Prentice Hall
Components of Mission
• Self-concept:
“What is the firm’s distinctive competence or major
competitive advantage?”
Ch. 2-38
Fred R. David
Prentice Hall
PepsiCo Mission Statement
PepsiCo’s mission is to increase the value of
our shareholders’ investment. We do this
through sales growth, cost controls, and wise
investment resources. We believe our
commercial success depends upon offering
quality and value to our consumers and
customers; providing products that are safe,
wholesome, economically efficient and
environmentally sound; and providing a fair
return to our investors while adhering to the
highest standards of integrity.
Ch. 2-39
Fred R. David
Prentice Hall
Ben & Jerry’s Mission Statement
Ben & Jerry’s mission is to make, distribute and sell the
finest quality all-natural ice cream and related
products in a wide variety of innovative flavors made
from Vermont dairy products. To operate the
Company on a sound financial basis of profitable
growth, increasing value for our shareholders, and
creating career opportunities and financial rewards
for our employees. To operate the Company in a
way that actively recognizes the central role that
business plays in the structure of society by initiating
innovative ways to improve the quality of life of a
broad community—local, national and international.
Ch. 2-40
Fred R. David
Prentice Hall
Evaluation Matrix of Mission Statements
COMPONENTS
Concern for
Survival,
Products Growth,
Organization Customers Services Markets Profitability Technology
Ch. 2-41
Fred R. David
Prentice Hall
Evaluation Matrix of Mission Statements
COMPONENTS
PepsiCo Yes No No No
Ch. 2-42
Fred R. David
Prentice Hall
Key Terms & Concepts
• Concern for Employees
• Creed Statement
Ch. 2-43
Fred R. David
Prentice Hall
Key Terms & Concepts
• Customers
• Markets
• Philosophy
Ch. 2-44
Fred R. David
Prentice Hall
Key Terms & Concepts
• Self-Concept
• Social Policy
• Stakeholders
• Vision Statement
Ch. 2-45
Fred R. David
Prentice Hall