C4 Strategy

By: viral
Edge
 Objective

Building the brand image of C4, creating

value and digitally amplifying the market

Exploring The TG
 Love
Colo
rs
Love to Style

g up
in
Quality ss
dre
consciou e
s lik on-the-go
r
care fo Decis
io
looks make n
rs
explorative

seek convenience
fashion
forward
C4 Is About ..
Distinguished design &
Style
Colours
Fabric
Creating moments
Innovation & Change

Creative Ideas
Quality & Affordability
 t ri b ut es
At
C4
of W o me n

Taking care of the whole family Taking care of Children

Daily chores Office Work
Shopping

What do women want? The answer is simple... every women wants to

look beautiful in every aspect of her life. And C4 is going to fulfil the
needs of their inner fashionista at affordable rates and with trendy
designs
The BIG Idea
Th Beautiful
e You
Digital Way
Forward
To foster the uniqueness of the
brand
a teaser will be created where 4
seasons will be shown and a The Launch
woman will pass by all 4 seasons,
and change the attire
accordingly, compatible to the
colors & moods of the seasons.
 At the end of the teaser C4

message to be displayed “The The Launch

BEAUTIFUL YOU”
During the Launch phase static posts to

be shared focusing on C4 seasonal colours,

embroidery, new styles and designs.

The peppy, trendy and printed elements

will be highlighted to focus on the quality

of C4

Launch phase to continue for over a week

 EXAMPLE: We perfected our weaving technique to stitch a

d
remarkable looking floral outfit For your evenings out.

Moo Bo a rd #C4Collections

EXAMPLE: Choose one of our summer prints from

#C4Collections for the perfect #familydinner

Shop now on our e-store:  http://www.c4.com/

 Blogger’s
Endorsement
 CY4ME
Free C4 clothing samples to be

provided to fashion bloggers

and to domain experts who have

adequate knowledge of fashion

TR
They would be asked to try the C4
They could talk about product

CY4ME
outfits, take a picture or a make
line and highlight C4’s quality/
a small video clip wearing the
design factors. Also highlight the
brand and endorsing the brand
affordability factor and make
on its FB page, thus creating a T R
comparison to other brands in
hype & a positive image of the
their posts/ pictures/ videos
brand digitally
A GIF will be created where a model will wear the C4

clothing so that the audience could view the whole

attire from all 360 angles to gauge the look. Engagement 360
NOTE: Various sizes to be displayed in this post GIF Image – Kindly View In SLIDE SHOW
 Portraying C4 brand’s versatility, static posts

displaying the copy designs of famous celebrities to be Copy Cats

posted The Emma Look
 C4
Posts related to fashion tips how to

dress up fostering the brand’s sense of Style Diaries

fashion
 EXAMPLE: C4 style diaries has picked an embroidered

d
maroon outfit and perfectly paired it with the right

Moo Bo a rd essentials. Go modern and casual with this dress. Simply

have fun. Shop now on our e-store:  http://www.c4.com/
#C4StyleDiaries #C4Collections
C4 Closet
#TheBeautifulYou Competition
A closet with various C4 attires to
be created and TG to be asked to
The best answer to be randomly
select a mix to make a look and
selected and to be awarded with
comment
online C4 discount coupons and
C4 gift hampers
Question to be asked
Why the selected outfit could help
them to look beautiful?
 Post
Engagement
 C4
The Beautiful You App
As Beauty is C4

An online news feed application would be developed where women will share

style tips and fashion trends, this will be integrated with C4 Social Media

page.

“C4 The Beautiful You” campaign which enables people to post engaging and

interactive style tips and trends creating consumer engagement and catching

eyeballs on social media to generate viral content

 Style Tips

Must buy Fa
ll Colours

#C4TheBeautifulYou
 C4
The Beautiful You App

Beauty Tips

Share your style tips and the latest 
fashion trends and get a chance to 
win FREE salon appointment 
sponsored by C4

ENTER

Beauty is C4 #TheBeautifulYou
 C4
The Beautiful You App

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 C4
The Beautiful You App
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Fall Fashion Trends Flaunt those Browns

Aleena Khan Huma Ali