Beruflich Dokumente
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School of Business
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Assessment details
Assignment 2: Report (Individual)
Please select one case from the following cases and answer the
questions at the end.
A Paint and Coatings Company in Bangladesh.
A Ceramic and Tiles Company in Bangladesh.
A Steel Company in Bangladesh.
Fashion Retailing Industry in Bangladesh.
Questions
1. What are the HRM problems and issues facing your selected
company/Industry? (This includes a brief introduction to the case analysis)
2. What sort of HRM approaches do you think need to be taken to
ensure ongoing strategic competitive advantage?
3. What HRM challenges will [your chosen company/industry] face in
the 21st century? Critically discuss.
Today’s Learning Objectives
Define & discuss
Human resource management
Why study HRM
HRM: A Historical perspective
Responsibilities of HR departments
HRM practices & company performance
Line manager vs. HR manager
Changing nature of HRM/ The HR environment
Get a broad overview of the distinctive challenges
of managing HRM
Two way of Managing
Traditional High performance
Narrow job definitions Flexible jobs
Hire/Fire Teams
Adversarial atmosphere Joint problem solving
Managers think, Employee participation
employees execute in decision-making
No employee role in
High levels of training
governance
Did you know??
More than half of HR professionals think that
retaining and rewarding best employees and
developing next generation corporate leaders will
be the greatest challenges
New research reveals that the richer your income
becomes, the poorer your work-life balance will
be.
Australian employers have proven slow to act on
improving the representation of women in the
senior executive and board ranks of Australia's top
companies.
Define Human Resource Management
HRM… is the process of acquiring, training,
appraising, and compensating employees, and of
attending to their labour relations, health and
safety, and fairness concerns. (Dessler, 2011)
… Is concerned with a holistic approach towards the
management of people working in an organization,
who contribute to the achievement of
organizational objectives. (Agarwala, 2007)
… the policies, practices, and systems that influence
employees’ behaviour, attitudes, and performance.
(Noe, et al., 2009)
HRM: A Historical perspective
Organisational
performance
Induction
Introduction Employee
Job Analysis Training & Relations
to HRM Development Performance Compensation
And
& Design of Recruiting Selection Management Management
And
work Strategic
Work Life
HR Planning Talent
Balance
Management
HR’s Role
The job of human resources is NOT primarily to:
Keep the company out of court
Enforce rules and maintain consistency
Manage administrative processes
Tell people ‘No’.
HR’s job is to:
Help build and reinforce the company’s values and
culture
Play a leadership role in building capabilities that
ensure the successful execution of business strategy.
Aims of HRM…
Organizational effectiveness
Human capital management
Knowledge management
Reward management
Employee relations
Meeting diverse needs
Bridging the gap between rhetoric and reality
Why Study HRM?
You don’t want to make while managing…
Hire the wrong person for the job
Experience high turnover
Have your people not doing their best
Waste time with useless interviews
Have your company taken to court because of your
discriminatory actions
Have some employees think their salaries are unfair
relative to others in the organization
Allow a lack of training to undermine your department's
effectiveness
Commit any unfair labour practices
Why Study HRM…
Recruitment & selection Recruiting; job postings; interviewing; testing; coordinating use of temporary
labour
Training & development Orientation; skills; training; career development programs
Support for strategy Human resource planning & forecasting; change management
The Trends Shaping HRM
Globalization & competition trends
Deregulation
Technological trends
Trends in the nature of work [High-tech Jobs, Service
Jobs, Knowledge Work & Human Capital]
Demographic & workforce trends [An aging
workforce]
Economic challenges & trends [Dramatic economic
downturn starting in 2007/2008, Slowdown in deregulation and
globalization]
The Trends Shaping HRM
The new human resource managers
Focus more on big picture issues
Find new ways to provide transactional
services
Strategic HRM
Evidence-based HRM
Managing ethics
HR certification
Competitive challenges & HRM
Going global
Embracing new technology
Managing change
Developing human capital
Responding to the market
Tensions on the trade front [Protectionism;
Ongoing Sino-American “trade war” ]
Fiscal and financial risk [Cyber-attacks and data
integrity concerns cripple large parts of the internet]
Presentation Case: Week 4
Case for presentation: ‘Google’, page 738 (Human Resource Management,
13th ed. Gary Dessler, 2012);
Presentation Questions:
1. Provide an in-depth explanation of the trait theory. What do you think of the
idea of Google correlating personal traits from the employee's answers on
the survey to their performance, and then using that as the basis for
screening job candidate?
2. To support its growth and expansion strategy, Google wants (among other
traits) people who are super-bright and who work hard, often round-the-
clock, and who are flexible and maintain a decent work-life balance. List five
specific HR policies or practices that you think Google has implemented or
should implement to support its strategy, and explain your answer.
3. What sorts of factors do you think Google will have to take into
consideration as it tries transferring its culture and way of doing business to
its operations abroad?
4. Given the sorts of values and cultures Google cherishes, briefly describe four
specific activities you suggest they pursue during new-employee
orientation?
Presentation Case: Week 5
Case for presentation: ‘Job analysis and hiring decisions
at Ovania Chemical’, page 732-737 (Managing Human
Resources, 13th ed. Bohlander & Snell, 2005)
Presentation questions:
1. How would you go about conducting a job analysis for
a job that does not yet exist?
2. What reasons did the selection committee have for
selecting only those factors that could not be acquired
in a two-year training program?
3. should the concern for women getting down into the
dirty treatment tanks have been a selection issue?
Presentation Case: Week 6
Case for presentation: ‘Angelo’s Pizza’, page 735 (Human
Resource Management, 13th ed. Gary Dessler, 2012)
Presentation questions:
1. Identify and briefly discuss five specific human
resource management error using the case Angelo’s
Pizza.
2. Develop a structured interview form that can be used
for hiring (1) store managers, (2) waiters and
waitresses, and (3) counter people/ pizza makers.
3. Based on what you know about Angelo’s, write a one-
page outline showing specifically how you think
Angelo’s should go about selecting employees.
Presentation Case: Week 8
Case for presentation: ‘Continental Airlines: One Company’s
Flight to Success’, page 748-750, (Managing Human
Resources, 13th edition, Bohlander & Snell, 2005);
Presentation Questions:
1.Discuss the competitive challenges of the airline industry in the
21st century.
2.If you were the manager of a distressed organization, what
specific steps would you take to turn the organization around
[use Continental Airlines as an example]?
3.What are the primary causes for the sudden change in employee
morale at Continental Airlines? Explain.
4.List five specific HR policies or practices that you think that
Continental [now UNITED] should implement to improve
performance over the next decade?
Presentation Case: Week 9
Case for presentation: ‘Denny’s: A Grand Slam Success
Story’, page 730-732, (Managing Human Resources, Bohlander &
Snell, 2005);
Presentation Questions
1.Identify the main characteristics of the industry in
which Denny’s operates.
2.What are the key points to Denny’s turnaround with
regard to diversity?
3.What lessons can other companies learn from
Denny’s experience?
4.What is the likely impact of diversity on the
companies performance?
Presentation Case: Week 10