NEWGEN

DIGITALWORKS
WHO ARE WE WHAT WE DO

WHY NEWGEN AREAS OF ASSOCIATION

CASE STUDIES

We combine Publishing , Talent & Technology

 WHO WE ARE

Newgen Digital Works is a division of Newgen KnowledgeWorks, a Carlyle portfolio company,

catering to clients in North America, UK, Europe, SE Asia and Australia for over 20 years.

Newgen delivers Content | Creative and Digital solutions to its clients through technology
and service based offerings.
EXPERTISE
Newgen Digital has
Creative Design | UX
Dedicated Content teams
Deep expertise in Creative | Content & Digital execution
eCommerce Solutions
Social Media Management
Rich experience in Campaign management and digital marketing services.
Online Visibility & Online Media
EDM and Catalogue solutions
Strong Content| Creative & Tech team with Easily scalable service model
Online Reputation Management
HubSpot & Google Certified
200 sites under management
Turnkey digital managed services
Digital Production Partners
1289 projects completed
Progressive Mobile App
 WHAT WE DO

Design Content eCommerce

• Creative Concepts • Creative Content • Digital Catalogues

• User Experience • Copy Editing • Inventory & Order Management
• Campaign extensions • Marketing Collaterals • Payment Gateway
• Art work | Rich Media & Graphics • Social Media Content Management • Delivery Tracking

Web Mobile Social Media

 Custom mobile apps • Social Media Channels & Posts

• Responsive website design
 Progressive app • Social Media Integrations
• Interactive Catalogues
 Android & iPhone • Online Reputation Management
• CMS based + HTML 5 , CSS
 In store apps • Advertising
• Ongoing Tech support

Digital Media EDM Website : www.n-dw.co

• Rich Media campaign creation • Databases Creation & Management

• Paid media Management • Email Campaign – Creation & Management
• Digital Campaign • Campaign effectiveness and analytics
• Interactive animation & Video • Hub spot | marketing automation integration
• CRM ( e mail and voice support )
 HOW WE DO IT

Digital Media Actionable Content Planning and Insights

• Connected and contextual advertising • Customised and actionable content – based • Understand the Insight behind online
experiences built for conversion. on relevance to deliver results. customer behavior and map customers
online journey.

Analytics & Technology Mobile Social Media

 Seamless experience at the right time and at • Earned and paid brand engagement across
• Measurement and optimisation aided by
the right place. all social channels & platforms.
Man and machine learning.

Local Marketing Expert Resourcing Website : www.n-dw.co

• From Omni channel to hyper local solutions. • Aligning Talent and teams to agency
requirements at every stage of the journey
Digital Media .

Capabilities

• Online Media planning & Buying

• Paid Search
• Programmatic Display
• Paid Mobile , Local & Social
• Campaign strategy and management
• Omni channel recommendations
• Advanced Analytics
Our approach to media planning and Buying is focused on • Bid Management
converting consumer intention to revenue for our clients. Our • Media KPI, analytics & reporting
extensive experience in biddable media, Digital exchanges and • Targeting & Segmentation
addressable ad units have nurtured a philosophy of • Channel insights & Trends
integration across channels to deliver performance.
Actionable content.

Capabilities

• Search engine Optimisation

• Content Audits
• Landing pages & conversion optimisation
• Reputation Management
• Link building and Influencer outreach
• Social media amplification
• Online Listening
Content often outperforms ads in authenticity, playing a key • Content Architecture and UX design
role across the path-to-purchase. Content development and • Web and mobile strategy & UX
SEO are often processes misaligned to bottom-line results.
Actionable Content is our process of creating and optimizing
actionable content in pursuit of ROI goals.
Planning & Insights.

Capabilities

• Intent Based Planning

• Tech & Data Audits
• Audience Insights
• Content Audits
• Consumer Experience flows
• Digital Persona
• Social listening for discovery
The online consumer today is more complex, empowered and • Competitive Insights and benchmarking
Omni channel. There is an imperative need to engage the
consumer with relevant , engaging and personalized
communication 24/7. Our Planning and insights team delivers
brand relevance by gathering and converting consumer intent
through our research.
Analytics & Technology.

Capabilities

• Marketing Platform selection

• Solution integration
• Business intelligence through dashboards
• KPI Development & Measurement
• Cross Channel integration
• Tech platforms & customisation
The multitude of customer, channel and platform data has
bred tremendous complexity into measuring and optimizing
digital marketing performance. Our Team thrives on this
complexity, and re-inventing how we drive conversions and
improve ROI for our clients. Our wide-ranging analytics, data
and engineering expertise produces actionable insights and
unified, cross-channel reporting that powers performance.
Social Media .
Social media marketing is a balance of media, content , insight
and analytics to create measurable results . Here boundaries
between Paid, Owned and Earned nearly dissolve inside Social
platforms hence acute measurement , strategy and reporting
is critical.
Capabilities
• Paid, Owned & Earned Social approach
• Standardization across Social channels
• Creative sizing for social channels
• Content post schedule and performance
• Overall Social Performance reporting
• Cross Channel impact measurement
• Social Listening & audits
• Media alignment with search & Display campaigns
Mobile.

Capabilities

• Cross Screen content & experience creation

• Mobile app Development
• Mobile UX
• Feeds and Data integration
• Multi Channel commerce
• Cross Channel reporting
Mobile marketing is more than just a marketing channel. It • Mobile media buying.
exists across customer needs, with millions of customers
seeking engagement with brands and products while they’re
mobile.
We think about mobility solutions, which involves the
measured impact that mobile has on participant behavior,
commerce, conversion and action.
Local Marketing .

Capabilities

• Mobile visibility & relevancy

• Proximity, Time & device specific ad Targeting
• Proximity, Time content targeting.
• Cross Channel reporting
• Mobile media buying at global and local reach

The evolving application of location-based targeting through

search, content, and data feeds is reinvigorating the practice
of local marketing. The ubiquitous use of smartphones and
connected devices is turning your network of physical
presence into the key attribute to winning new digital
customers.
Expert Resourcing

Our Engagement model

We have seen that agencies and marketing companies Partner
with NDW for different reasons .
• FTE or Full Time Equivalents. An engagement model by
which our resources are assigned and dedicated to your
Some see the digital production partnership model as a way
project exclusively. These resources could be experts
to gain access to mature digital capabilities while other look to
,analysts, SEO specialist, developers, graphic designers,
a partner to deliver savings.
project managers, consultants etc
A growing number of clients partner to simplify and
• These can be Onsite FTE | Offsite FTE an Hybrid ( Onsite +
standardize production processes and as the complexity of
Offsite )
digital ecosystem increases they find this partnership provides
a way to streamline and maintain lean operations allowing for
agencies to maximise Operations and ROI.
 WHY NEWGEN
• We have consciously combined Content, Technology and Design to offer compelling solutions to some of the most
challenging problems

• We are cost effective and extremely quality conscious and have built a successful, scalable model combining Onshore
and Offshore resources

• We invest relentlessly in People, Process, Technology and Training to be ahead of the curve in meeting our client
requirements

• We are a Carlyle portfolio company with more than 20 years of track record of serving global clients.
Values & Benefits

Deeper client Elimination of

engagement redundant processes

Consistency Reduction in
in quality time to market

Increase in Reduction in
deliverables Overall cost
Some of our Clients
Case Studies
End To End Support to Scale up and achieve business efficiency

Background
Closed loop restaurant marketing SaaS platform provider
Network of 65000 Restaurants
160 million opt-in members

Challenge
Knowledge Retention
Operational efficiency given the complexity
Revenue Optimization

Key Insights
Opportunity to look at an end to end solution
Digital takeover to enable efficiency
New avenues for business growth
Our Approach

Comprehensive process review and Design Support ( newsletter &

re-engineered process map templates | social and instragram
posts & Banners | Website |
Advertisements | Videos)

Social Media coupled with email Online reputation Management

management Revenue oriented Digital Marketing

New avenues for business growth Call support for inside sales and
(Responsive websites | |Mobile app collection support
and loyalty
Outcome

Outcome

Efficient, Systematic and Controlled process

Improved planning cycle time
Six sigma accuracy for email management
40% reduction in production cost
Exceeded expected business goals
Randstad

Background
Dutch multinational Human Resource Consulting Firm.
World’s second largest HR service Provider.

Challenge
To position Randstad as the go to place for hire senior management and to also communicate this to potential candidates.

Key Insights
Highly fragmented and specialized Space.
Thought leadership position & consultative approach along with networking opportunities interests TG.
Transformational Leadership – Campaign to event

The Campaign of Transformational leadership fetched better

than expected results

More than 15K registration have been generated within 10

days of the campaign launch

Industry reports | best practices | whitepapers | Randstad

awards
Promoting Employer Branding– Campaign to event

The mailer gathered 45,000 new

registrations for Employer Branding

Employer Brand building workshop

registration leads increased by a mammoth
29.5% post the mailer
EMC

Background
Computer Storage giant
Operating Revenue over 24 billion worldwide
To build New Product Awareness to key decision makers ( B2B).

Challenge
Build Customer Engagement
Create an engagement model with seamless experience and Retain Brand Identity & Generate Qualified leads

Key Insights
Huge Opportunity to leverage LinkedIn to build Awareness
Opportunity to redefine email marketing with Customised Landing pages retaining brand identity
Trend: High interest over LinkedIn for Professional Comics
Email Marketing

Product Features in a simple Infographic

Mailer Campaign triggered an overall open rate of 8.45% which
is well above the industry average of 4%

Comic lead LinkedIn

Approach

Comic Lead Approach -

LinkedIn
Our Approach

LinkedIn Display Ad Comics stay with you! Dummies Book

Approach that created Brand Interactive professional Comics shared across

unity across networks comics that were used to platforms (FB|Twitter) to
Mailer closely complements communicate core boost brand recall
Social Approach chosen messaging in an ligher vein Dummies book given as a
take away
Results

Total Clicks
Report

LinkedIn Display Advertising lead

to more than 500 catalogue
downloads
% of
Successfully More than 425k targeted
Delivered impressions delivered over
Mails LinkedIn with a CTR (Click-
Through Rate) of 14.5%
House of Gems

Background
Leading supplier of quality jewellery accessories in the United States
Presence - Brick and Mortar
Need to go Digital

Challenge
Build Customer Engagement
Jewelry websites aren’t a mythical concept
Important to look beyond a simple e commerce experience
Be found always

Key Insights
Digital Presence - ubiquitous to growth
Changing business dynamics creates a need to redefine business planning
All this wouldn’t reap fruit if not found online
Our Approach

Approach Effort
Competitor Keyword Competitor Keyword
Analysis Success
How they’re reaching Content aligned to Keywords identified
audiences similar to House More specific phrases added based on
of Gems? the long tail keyword analysis
What type of content All the images used have been tagged
they’re using? with Description (Alt+Text)
What type of messaging
they’re focused on?

Long Tail Keyword

Analysis

Site redesigned for SEO

Outcome Digital efforts

House of Gems is now an exclusive online store only for jewellry accessories

1 The number of inbound leads (earned leads) increased five fold

2 Lead Conversion Rate post three months of digital adoption was at

33.5% which increased to 73% in an year’s time

3 More than 40K unique visitors a month initially which moved up to

75k in 6 months
INTERACTIVE FLIPBOOK
MARKETING COLLATERALS
ONLINE TO OFFLINE RETAIL :COMMUNICATION & BUILD
SOCIAL MEDIA: CREATIVE CAMPAIGNS
SOCIAL MEDIA: CREATIVE CAMPAIGNS
 SOCIAL MEDIA: CREATIVE CAMPAIGNS

Results:
• More than a million fans and growing
• Digital ecosystem that generates more than 9000 leads online
• Digitiratti award winner for “best brand where owners were brand evangelists” http://www.tvsapache.com
•
ECOMMERCE & ONLINE CATALOGUE
:
CONCEPT TO BUILD: INTERACTIVE INSTORE APP
MOBILE APPS : NATIVE & HYBRID
Thank You