QR code based

Board Game

History through Games

EKUM STUDIOS PVT LTD.
 Gifts are a regular part of consumer promotion!
The gifts costs about 5 to 7.5% of the product price.
(Plus fulfillment cost)
THE GIFT

• Almost always traditional

• Costs about Rs.60 – Rs.80 in the open market
• Does not ensure collection of user database
• Does not ensure repeat purchase
• Is not always intellectually challenging
• Does not teach anything new
• Does not engage the family
• No scope of Cross promotion
• Limited customization
 INTRODUCING A
GIFTING IDEA WHICH

• Absolutely modern in looks and outlook

• Costs Rs. 399/- in the open market
• Ensures collection of user database
• Can ensure repeat purchase
• Intellectually challenging
• Teaches about Indian culture and Values
• Tremendous scope of cross promotion
• Customization at multiple levels
• Has the potential to engage the entire
family
Absolutely modern in looks and outlook
A product worth Rs. 399/-
Ensures collection of user database
Knowing your customer would help in
The long run!
One new game every month, collect 6,get one FREE !

Ensure repeat
purchase
Buy 3 products, collect 3 game, get one FREE !

Cross promotion
Customized for
Cross Sales
 Rasna for instant
energy.

Even
game customized
 Free Do it yourself “1ne’sHistory through
Games” QR code based Family board game
with this pack! Learn while having fun!

Logon to www.rasnainternational.co
to register and get the game over email

Use Code : BV000001 during registration

For existing packs.

Sticker on pack
COSTING
Flexible model
Rs. 35/- per Registration and Collection of Data. Do it Yourself version. No fulfillment.

Fixed model
Rs. 10/- per Unit . License cost.
Printed A-4, Physical product. Printing and distribution to be done by Rasna
International

Retainer ship : Non exclusive. Per month.(The same game across multiple
companies)
Rs. 5,00,000.00 . One product.
Rs. 7,50,000.00. Across multiple products

Retainer ship : Exclusive. Per month.(Games dedicated to Rasna)

Rs. 7,50,000.00 . One product.
Rs. 10,00,000.00. Across multiple products
THE HERITAGE CYCLE DIAGRAM BY SIMON
THURLEY, GIVES US AN IDEA HOW WE CAN
MAKE THE PAST PART OF OUR FUTURE.
Most corporates that spend CSR funds on heritage conservation tend to
demand faster output or visible recognition of their contribution,
sometimes both.
- liveMint
 A novel CSR idea

Become a “Cultural Heritage

Ambassador” to promote India’s
cultural heritage to preserve our
national identity.

A customized board game promoting our cultural

heritage, distributed FREE to prominent Schools all
over the country
Create Cultural Heritage Awareness in students of
schools

the year
 Raising awareness
about Cultural
Heritage of our
country, is making a
positive difference
in our society
Rasna logo on
every game
Customized for
Cross Sales
 Rasna for instant
energy.

Even
game customized
 Rs. 699/-

Pricing : Rs. 299/- per A3 size copy with bag.

Distribution : Rasna
BENEFITS TO RASNA

• Highly visible
• Quick turn around
• Documentation
- Proof of Delivery
- Appreciation certificates
from Principal
- Invoice copies
Thank You.