CHROMATIC

ENERGY OF
ARCHITECTURAL
DESIGN
Chromatic
 Came from the Greek word
“chromatikos” which means “color”
 Anything related to color or color
phenomena
Energy

 Greek: “energos” which means “active”

 The capacity of acting or being active
So, In Conclusion…
If we are talking about the chromatic energy of
architectural design,

we are simply talking about the …

COLOR
Colors have
psychological effects
upon people
Remember!

Colors reflect people’s attitude or their other

views in life
GOOD ARCHITECTS must
always consider his/her client’s
preferred color of the structure
because it will affect his/her
mood.
BUT!

GOOD ARCHITECTS must also

know how to combine colors or
in order to give life to the
structure
Color is often associated with a person’s
emotions. Color may also influence a person’s
mental or physical state. For Example, studies
have shown that some people looking at the
color red resulted in an increased heart rate,
which then led to additional adrenaline being
pumped into the blood stream. You can learn
more about how color therapy works and how
light and color affect us.
There are also commonly noted
psychological effects of color as it relates
to two main categories:

WARM & COOL

WARM COLORS - such as red, yellow,
orange
*Can spark a variety of emotions ranging
from comfort to warmth to hostility and anger.

COOL COLORS – such as green, blue, and

purple
*Often spark feelings of calmness as well as
sadness.
 Psychological
Effects of Colors..
Want to create an environment of
stimulation or whet people’s
appetite?
You might consider utilizing the colors
YELLOW or ORANGE

*These colors are often associated with

food and can cause your tummy to grow
little.
Here are some common traits
that the color denotes …
WHITE
 Purity
 Innocence
 Cleanliness
 Sense of space
 Neutrality
BLACK
 Authority
 Power
 Strength
 Evil
 Intelligence
 Thinning / slimming
 Death
GRAY
 Neutral
 Timeless
 practical
RED
 Love
 Romance
 Gentle
 Warmth
 Comfort
 Energy
 Excitement
 Intensity
 Life
 Blood
ORANGE
 Happy
 Energetic
 Excitement
 Enthusiasm
 Warmth
 Wealth prosperity
 Sophistication
 Change
 stimulation
YELLOW
 Happiness
 Laughter
 Cheery
 Warmth
 Optimism
 Hunger
 Intensity
 Frustration
 Anger
 Attention getting
GREEN
 Natural
 Cool
 Growth
 Money
 Health
 Envy
 Tranquility
 Harmony
 Calmness
 fertility
BLUE
 Calmness
 Serenity
 Cold
 Uncaring
 Wisdom
 Loyalty
 Truth
 Focus
 Un-appetizing
PURPLE
 Royalty
 Wealth
 Sophistication
 Wisdom
 Exotic
 Spiritual
 Prosperity
 Respect
 Mystery
BROWN
 Reliability
 Stability
 Friendship
 Sadness
 Warmth
 Comfort
 Security
 Natural
 organic
PINK
 Romance
 Love
 Gentle
 Calming
 Agitation
Thank you !