CFU: MOBILE BUSINESS MODEL CANVAS

KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITIONS CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS
1. Retailer partner 1. Increasing market share 1. Its powerful 1. Responsive customer 1. Mobile pre-paid
(sim card and top against competitor telecommunication brand service through mobile segment
up balance seller) 2. Product innovation through 2. Its digital service (Music, app or voice call 2. Mobile post-paid
2. Telecommunication Telkomsel such as Tcash, Hooq, IoT, Videogames, 2. Offer loyalty benefit to segment
equipment and and other advertising) loyal customer 3. Retail segment: e.g.
infrastructure 3. Improving network quality 3. Vast network 3. Community based activity small counter
provider through infrastructure infrastructure with total to gain customer loyalty 4. Business segment:
3. Content provider development and 160.000 BTS e.g. company
4. Entertainment maintenance 4. 62% market captured in 5. Individual segment:
industry 4. Digital Transformation Indonesia (mobile CHANNELS personal purchase
5. Software developer 5. Increasing brand awareness telecommunication) 1. Direct: Sales person, office
6. Regulator (Kominfo) KEY RESOURCES 5. 400 mobile combat, 268 branch/graPARI, retailers,
1. Intellectual: powerful brand mobile graPARI, and 300 2. Indirect: Mobile App,
broadband city Website, social media,
(Telkomsel, Tcash, Hooq)
sponsorship (campus
2. Human resource: great people 6. 5G network trial
conducted in 2017-2018 promotion and activities)
3. Infrastructure (BTS, satellite,
fiber optic network) 7. Highest revenue growth in
4. Digital content 2017
COST STRUCTURE REVENUE STREAMS
1. Infrastructure development and maintenance 1. Service fees: Telkomsel/TCash top up balance fees
2. Marketing (promotion, package) 2. Subscription fees: digital content subscription , mobile network
3. Employee salary package purchase fees
4. Research and development cost 3. Smart advertising
5. Operational cost 4. IT solution