M.P.

BIRLA INSTITUTE OF MANAGEMENT

Synoptic Note On
A study on factors influence customers to buy footwear online.

Submitted to: prof. Pushpa B.V

Submitted by: Sindhu

Rohini
Vikram
Venkatesh
Nikethan
Contents
Introduction
Literature review
Research design
Need for the study
Problem statement.
Objectives of the study.
Hypothesis
Conceptual framework
Sample techniques
Statistical tools
Introduction
• Online shopping has obtained very important position in the 21st century
has most of the people are busy, loaded with hectic schedule. In such a
situations online shopping became the easiest and most suitable more for
their shopping.
• Internet has changed the way of consumers stores and has rapidly developed
into a global perspective.
• Generally speaking the trend of e-commerce has been increased rapidly in
the recent years with the development of internet and due to the easy
accessibility of internet usage.
• Easy access to internet has driven consumers to shop online. A recent study
has revealed that over 120 million Indian consumers are expected to shop
online this year.
Key factors
Brand loyalty
Variety
Offers
Income
Return policy
 Need for the study

• Footwear is the most frequently purchased in online.

• Will brand, varieties, offers, income and return policy influence
customers buying behaviour.
• The retailers can utilize the data with respect to increasing the
marketing strategy and develop their strategy.
Objectives

 To know whether brand loyalty, variety, discounts, income and return

policy influence customers to purchase footwear online.
 To know the frequency of purchase of footwear through online.
 To know the proportion of customers buy branded to unbranded
products.
 Problem statement
• Lack of trust
• Privacy Concern
• Duplicate products
• Security concern
• Less satisfaction
• No physical touch
 Hypothesis

• Ho: There is a significant relationship between brand loyalty and

consumer buying behaviour.
• Ho: There is a significant relationship between product varieties and
consumer buying behaviour.
• Ho: There is significant impact on offers and discounts to purchase
footwear in online.
• Ho: There is significant relationship between return policy and
consumer buying behaviour.
 Conceptual framework

Brand loyalty

Variety
Factors influence
customers to
Offers purchase
footwear through
online
Return policy
Sampling
• The study uses Convenience sampling method. The sample size is 50.

Sources of data
• Primary data: Structured Questionnaire.
• Secondary data: Websites, Journals, and Magazines
 Tools for analysis:

• The study uses Percentage analysis, correlation and chi square test for
analysis of data.
Thank you