Informative

Presentation
Chapter 11
 “You can have
brilliant ideas, but
if you can’t get
them across, your
brains won’t get
you anywhere”
Iacocca & Novak

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 Oral Presentations
> Informative presentation
Promotes understanding of an idea or body of
related facts
> Persuasive presentation
Intentionally seeks to influence opinions, behaviors
& choices

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 High Quality
Presentations
Include the following
characteristics:
> Present true, honest, fair
information
> Avoid embellishment or
exaggeration
> Express ideas clearly and
understandably
> Present objective facts
> Use tact
> Design graphics for accuracy

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 Informative Presentations
Include the following types:
> Oral briefing
> Oral report
- Research report
- Demonstartive report
- Investigative report
- Briefing report

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 Basic Presentation Outline
> Introduction
> Body
I. Main Point
A.
B.
C.
II. Main Point
A.
B.
> Conclusion

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Aristotle’s Three-act Structure

Reference : https://www.presentation-guru.com/on-structure-the-hidden-framework-that-hangs-your-story-together/

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Duarte’s Sparkline

Reference : https://www.presentation-guru.com/on-structure-the-hidden-framework-that-hangs-your-story-together/

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Campbell’s Hero’s Journey

Reference : https://www.presentation-guru.com/on-structure-the-hidden-framework-that-hangs-your-story-together/

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Booker’s Seven Basic Plots

Reference : https://www.presentation-guru.com/on-structure-the-hidden-framework-that-hangs-your-story-together/

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Rags To Riches

Reference : https://www.presentation-guru.com/on-structure-the-hidden-framework-that-hangs-your-story-together/

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Roam’s Four Storylines – The
Report

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Roam’s Four Storylines – The
Explanation

Reference : https://www.presentation-guru.com/on-structure-the-hidden-framework-that-hangs-your-story-together/

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Roam’s Four Storylines – The Drama

Reference : https://www.presentation-guru.com/on-structure-the-hidden-framework-that-hangs-your-story-together/

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 HR-V Communication Strategy
Strength Weakness Opportunities Threat Characteristic
 Urban Lifestyle (Sport  Activ
• No. 1 Sales • Weak Sales • Many of HR-V • Many of
Activities, Traveling & e
Crossover Performance Community choices type Culinary)
in Rural Area Activities of car to
• Good Honda substitute Crossover Product
Proven +
Brand Image
(Mindscape)
• Declining
Cause of Popular +
• Honda Loyalist
Program Pride
among range
250 MRP – Crossover Car for Dynamic Lifestyle
Product 350 MRP
• Positive Media • Opportunity Need :
Lifecycle
Highlight Market to Grow
 Essential Features  Reasonable price
• Value for  Updated Technology  Upper class
Money  Sophisticated Features image

“Trustworthy Crossover”
15 Regional Business Meeting
2019
 HR-V Communication Strategy
1st Half Activities
Total 2 HPM Activities have done Total Dealer Activities have done
14%
Others
86% HR-V

Web Series HR-V Mugen Launch

2nd Half Activities

Total 6 HPM Next Planned Activities
4 National Campaign 2 Targeted Campaign to Support
Need more marketing
Weakness Area
activities in your area

Programmatic
Ads

IMX 2019 16 Regional Business Meeting 2019

 HR-V Communication Strategy
Online
Audition

Live Audition
Bandung +
SSurabaya

Live Audition
Jakarta
3 Joys
Campaign

BRIO
Export

Brio Corner + Infinity

Room Winner
Announcement

Sumber: Gaikindo
Retail Januari – Juni
2019

Avanza Expander
Brio
With Many of Marketing Activity Brio has
More Marketing Activity of Brio will do in the
become #3 best selling car in Indonesia,
17 2019 up
nd
2 Half
 Informative Presentations
Preparation steps include:
> Analyze listeners
> Determine general topic
> Write exact purpose in one sentence
> Plan body of presentation
> Prepare conclusion & introduction
> Practice with notes & visuals

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 Analyzing Listeners
When speaking outside When speaking within
the organization, the organization,
determine: determine:
> Specific type of group > How many people?
> Goal or purpose of > Attendance by
group choice?
> Size of group > What do they know
> Characteristics of about the topic?
group > Who are they?
> Knowledge of group > Do they know you?
> What is their
attitude?
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 Identify General Topic
Select a topic that…
> Fits requirements of assignment
> Will benefit and interest your audience
> You are already knowledgeable on
> You are interested in

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 Exact Purpose

Write your purpose in a simple

sentence beginning with…
“after hearing my presentation,
the audience will…”

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 Select Method of Organization
> Topical > Spatial > Chronologica
1. The effect of 1. Parks in l
poverty on California 1. Fashion in the
juvenile crime 2. Parks in Texas 60s was
2. The effect of elegant
3. Parks in
drugs on Florida 2. Fashion in the
juvenile crime 70s was ugly
> Causal
3. The effect of 3. Fashion in the
Cigarettes and our health:
divorce on 80s was
juvenile crime 1. Cigarette smoke releases toxic
boring
substances into the air
2. Toxic substances from cigarettes are
linked to several chronic health
problems
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 Expand Ideas into Outline
Basic outlining rules include:
> Use standard numbering
> Indent each level
> Include two or more items per level
> Use parallel wording
> Capitalize first word in each level

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 Expand Ideas into Storyboards
Storyboards include:
> Separate storyboard for ach step
> Title or thesis statement
> Sketch of planned visuals
> Supporting statements with sources
> Transition sentences at bottom

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 Prepare Conclusion
A conclusion contains two main steps:
1. Summary
2. Closing thought or statement

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 Prepare Introduction
An introduction contains four main steps:
1. Capture attention of listeners
2. Motivate audience to listen
3. Convince audience you are qualified
4. Give thesis statement

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 Delivery Methods
> Speaking from memory
> Speaking from outilined notes
> Speaking from visual aids
> Speaking from manuscript
> Impromptu speaking

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 Thanks!
Any questions?

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