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Some Greeks are logicians and some logicians are tiresome; therefore, some
Greeks are tiresome. Invalid argument: the tiresome logicians might all be
Romans (for example or anyone else).
DEDUCTIVE ARGUMENT
Valid Invalid
• The Direct Approach: The direct approach occurs when an arguer, addressing
a large group of people, excites the emotions and enthusiasm of the crowd to
win acceptance for his or her conclusion. The objective is to arouse a kind of
mob mentality. This is a strategy used by nearly every propagandist and
demagogue. Politicians and some state rulers are masters of this techniques.
• The Indirect Approach: In the indirect approach the arguer aims his or her
appeal not to the crowd as a whole but at one or more individuals separately.
The indirect approach includes such specific forms as the bandwagon
argument, the appeal to snobbery and the appeal to vanity.
Bandwagon Argument: this argument is based on the fact that majority of the
society is following a trend so one should do the same.
Example: You should use colgate, because 90 percent of the population of India
uses colgate to brush their teeth.
Appeal to Vanity: It often associates the product with someone, who is admired
and pursued if you use it. For Example: Raymond the complete man, the tag line
gives an argument that wearing Raymond clothes gives a presumption of being
strong, masculine and royal man.
Appeal to Snobbery: Snob appeal refers to the qualities or attributes of a
product that might appeal to a consumer with "snobby" tastes. It may refer to the
actual product itself or the exclusivity the consumer could potentially experience
as a result of owning the product that is being advertised.
Example: A Rolls Royce is not for every one. If you qualify as one of the select
few, this distinguished classic may be seen and driven at British Motor cars. (By
appointment only, please) or Rajni Gandha add showing royalties consuming it,
making an appeal that only royal people have taste for same.