MEZAN COOKING OIL

NAME MATI ULLAH

ID BB-5635
TEACHER HAJRA MAQSOOD
1.HISTORY
• Mezan brand was launched in year (2000)from the platform of
paracha textile mills limited (ghee unit) which is the fastest
growing FMCG company in Pakistan the company Exclusively
engaged in the vegetabel oil and fats business with core
objective to bring quality products within everyone”s reach
which is the social responsibillity of the company towards the
society and company feels that it is also the right of every
consumer
2.ABOUT THE GROUP
• MEZAN oil mills was established in (2000) its factory is located
in S.I.T.E Paracha textile mills ; karachi. it is an FMCG company
exclusively in the vegetable oil and fats sector Pakistan. Its
core objective behind coming into the fast moving consumer
goods market was to bring quality products within everyones
reach which is the social responsibility of the company
towards the society and company feels that it is also the right
of every consumer
3.A NEW ERA
• OUR company believes in continuous improvement to
improve the quality and efficiency at all levels of
operations.AS we approach the WTO scenario the
competition is getting tougher. Therefore our company has
been constantly improving its systems and acquired state-of –
the-art technology to improve its energy consumption and
quality of its products under its policy of balancing
_modernizations and replacement (BMR)
4.VISION
• TO provide high quality value-added food to contemporary
and future generations
• TO constantly endeavor for the acquisition of knowledge and
excellence in developing human skills’ product innovations
and stat-of-the-art technologies
• TO be a good corporate citizen by giving back to the
community and improving the lives of the underprivileged
5.MISSION
• To continuously develop and produce quality products that
meet the customers and markets demands compatible with
applicable regulatory requirements
• TO be a consumer oriented company with keen insigne of
food products ensuring quality panty consistency and
authentic taste to operate with state of the art technology to
obtain optimum results and retain highest quality standard
thrived efficient and motivation human resource and
inculcate in them a sense of participation and proved for
personal goals and development
6.PRODUCTS OF MEZAN
• MEZAN product family offers Banaspati and cooking oil.in
cooking oil Mezan offers 3 different variants which are Mezan
canola; Mezan soybean and Mezan sunflower
7.MARKETING MIX
• 4 ;S OF Mezan oil mills
• PRODUCT
– THE product of mezan oil mills includes consumer food products i.e

• MEZAN canola cooking oil

• MEZAN soybean cooking oil
• MEZAN sunflower cooking oil
• MEZAN banaspati
8.MARKET SEGMENTATION
• MEZAN oil mills launched uniform and standardized product
therefore’ there is no need for market segmentation because
the wants and other characteristics ( i.e geographic,
demographic and buying behavior) of their target market are
somewhat similar

• TARGET MARKET OF MEZAN

• MEZAN’S target market includes middle class and low
income groups of the population of pkistan