A STUDY ON STUDENT SATISFACTION

ABOUT ONLINE MARKTING COMPANIES

SPECIAL REFERENCE TO AMAZON

UNDER THE GUIDANCE OF

MRS. K V VIMALA

BY
NAVANEENDHA KRISHNAN .M
 OBJECTIVE OF STUDY

To study student satisfaction about service offered by

amazon

To understand the factors influencing the customer

buying decision

To study the promotional activities of amazon its

impact on sales

To study the market segment wise sales and its

impact
REVIEW OF LITERATURE
 Thomas and Gupta (2005), in their study Organizations’ attempts to
adapt to these changing environmental realities have effected
changes in the focus, emphasis and scope of marketing. Today’s
customers demand choice and convenience. Customers mix and
match according to their needs for product or service. Customer
“satisfaction presents a versatile cross-channel metric to gauge the
service provider’s strengths and weaknesses from the customer’s
point of view. The concept of customer satisfaction occupies a
central position in marketing thought and practice.


 JeffI Thomas and Rajen K. Gupta (2005), Advanced Technology and

globalization are the two major influential elements that forces
change in the market function and firms relate to customers.
Globalization has powerful influence on the homogenization of
different markets. This has changed customer choice and
permanently altered the competitive landscape of business across
the globe.
RESEARCH METHODOLOGY

Research methodology is a way to systematically solve the research

problem it may be understood as a science of studying how research is
done scientifically.it is very essential to collect information.
Methodology denotes a specific methods of collection and analysis of
data. It is a way to systematically solve the research problem. It is
necessary for the researcher to know not only the research
methods/techniques but also methodology.
Research is a common parlance refers to a search for knowledge. The
generally three type of research
 Exploratory research
 Descriptive research
 Casual research
 Here the research methodology followed is descriptive research. It
includes surveys and fact-finding enquiries of different kind. The
descriptive research design must make enough provision for
protection against bias and must maximize reliability.
THANKYOU