PRESENTED BY

MD DANISH
 Contents
• Modes of Entry
• Franchising
• Pizza hut
• Objectives
• SWOT Analysis
• 4p’s of Marketing
 Modes of Entry
Different Modes of Entry into International
Business :

• Import and Exporting

• Licensing
• Franchising
• Joint Ventures
• Foreign Direct Investment
 Franchising
• Its is closely related to licensing
• Parent company(franchiser) give right to
another company(franchisee) to do business
by using franchiser name and product in a
prescribed manner.
 Pizza hut
• It is the largest pizza restaurant company in
the world.
• It is established in 1958 by Dan and Frank
Carney.
• It has 34000 outlets in more than 100
countries.
• Slogan:- "Make it great"
Logos
Mission
Vision
 Objectives
Pizza hut objectives is to attain QSCV at all of its
restaurant where,
• Q is Quality
• S is Service
• C is Cleanness
• V is Value
 SWOT Analysis
Strengths
• Pizza Hut is a huge popular brand name and
high brand loyalty
• Innovative range of pizzas under one roof
provided by Pizza Hut
• Hygienic food preparation and quick service
• Apart from pizzas, it also offers pastas, wings
etc
Weakness
Opportunities
Threats
 4p’s of Marketing
Product