Submited to- Dr.

Chaman Lal Submited by- NITISH SHARMA

CUHP18MBA41
Aman Bhatia
CUHP18MBA13
Maneesh Kumar
CUHP18MBA36
 Our shop will cover wide range of clients. We have been
able to lease a standard corner piece facility that is
centrally located in Nurpur(HP) NH-pathankot mandi near
nurpur fort 500 meter far from bus stand.This shop will be
establish by Mr. Nitish sharma Mr.Aman Bhatia and
Maneesh Kumar who are doing Master’s Degree in
Business Administration (MBA) from CUHP.
 Wake up Cafe is determined to become a daily necessity
for local coffee addicts, a place to dream of as you try to
escape the daily stresses of life and just a comfortable
place to meet your friends or to read a book, all in one.
With the growing demand for high-quality gourmet coffee
and great service Wake Up Café will offer its customers the
best prepared coffee in the area .
 Our goal is to be the Tea and coffee house of
choice for the local community, business
workers, tourists who visit the city, and college
students, by providing a higher quality
experience than any competitor.
 We also want to make our contribution to the
welfare of the local community by supporting
charitable and civic activities. We will support the
farmers who grow our coffee by using Fair Trade,
Sustainable Production and Organic products
whenever possible.
Tea Coffee
 TEA COFFEE

 Massala chai Rs 15 Espresso Rs 35

 Green Tea Rs 20 Cappuccion Rs

50

 Kangra Tea Rs 30 Black Coffee Rs

50

 Lemon Tea Rs25 Cold Sparkle

Rs50
Nurpur(HP) NH 20-pathankot Mandi Road near
nurpur fort 500 meter far from bus stand.
We chose this area for our shop as it has larger
reach and facility of transportation. This area
is a central point of district, Around this
location there are three big colonies

Our shop will target mainly these places

Nurpur Fort touristers , College Students
,Nurpur court Kacchari and local city people
covering a huge area having highest
population density in district with atleast
1000 houses and govt apartments with
population of 5000 approx.
While selecting this location we are
implementing center gravity method.
Around this area there is also a govt Degree
college and some govt and private convent
reputated schools like
 Day boarding public school
 Govt. Sr sc school Boys nurpur
 Govt. Sr sc school girls nurpur

These are also a competitive advantage for us

as we are going to target young children and
student groups.
 Price
Product We will offer fair price to our customers wrt market
trends
Tea
Prices will vary acc to customer choice which type
Coffee of coffee and tea he/she want to purchase
We will implement slow skimming pricing policy in
which we will consider high pricies and low
promotions

Promotion
Place
Advertisement through pamplates, banners and social
Location:- (HP Nurpur) media like fb whatsapp groups
In starting phase we will offer a taste sample of Tea to
As it will be located in the centre of city we
are able to cover almost 50 villages and people in particular locations near by schools and
colleges
near about 4-5 highly densed colonies and
also schools and colleges around the shopWe . will offer a 20 %Discount card to our customers in
1st 5 orders
 Households
 Children
 Students
 Professional
 Tourists
 Everyone who resides
in our target
locations.
 Manager-1
 Promoter-1
 Accountant-1
 Cooks- 2
 Waiter -1
 Cleaners- 1 for kitchen)
Fixed costs

preliminary expenses : 40,000

Building rent:- 2,00,000
Untensils +kitchen tools:- 4,00,000
Salary:- 9,64,000
Total 16,04,000
Variable costs
Raw material:-
( like tea, coffee beans ) 12,00,000
Electricity rent:- 60,000
Water rent:- 1,000
Promotional exp:- 24,000
Telephone expenses :- 10,000

Total 12,95,000
To meet our long term financial requirements
we will finance from share capital as we are
going to contribute equally to start our
business and we will apply for loan under
MUDRA(Micro unit devlopment and refinance
agency) scheme that provide loans to persons
who are seeking opportunities in
entreprenurial world.
Short term financing will be made with the help
of cash sales and short term loans from
commercial banks and public deposits etc.
 Expected revenue

Pack Sale per SalePer month (in rs.) Sale Per year (in rs.)
Day(in rs)
Normal Tea 54,000 6,48,000
sale 1,800
( Rs15) 120
cup per day)
Special
Tea(rs
30)target 1500 45,000 5,40,000
50Cup per
day)

Coffee(rs
50, target 1500 45,000 5,40,000
30cup per
day)
)
1st year Analysis = TR- Tc
= 17,28,000-28,99, 000
= (11,71000) Loss

2nd Year Analysis

Sales=19,00,000
VC= 12,95,000( previous year loss) 11,71,000
TR-TC = 19,00,000-24,66,000=(5,66,000)loss

3rd Year Analysis

Sales =20,00,000
Vc=12,95,000 (Previous year loss) 5,66,000
TR-Tc =20,00,000-18,61,000 = 1,39,000 profit

Our Break even analysis meet in 3rd Year