National Training of Trainers for

Career Advocates on Career

Guidance Trends and Strategies
YOUTH FORMATION DIVISION
Bureau of Learner Support Services

DEPARTMENT OF EDUCATION
 National Training of Trainers
for Career Advocates on Career Guidance
Trends and Strategies

Communications
Planning for
Career Advocates
Luzon-I Cluster
Hotelinda Suites
Vigan, Ilocos Sur
August 6-9, 2018
SESSION OBJECTIVES
At the end of this session, the participants are
expected to:

1. discuss communications planning;

1. develop a communications plan; and

1. show commitment in implementing a

communications plan.

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Look
Twice,
Think
Twice
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How do I play?
In the activity, you are
tasked to take a look at the
picture and answer the
question that follow.

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1. What’s the color of the taller
cactus pot?

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2. Which of the two orange circle
was smaller, left or right?

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3. Did you see an old couple or a
young couple?

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4. Did you see clouds, ships or
ships and clouds?

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5. Was there a soldier?

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6. Was the picture moving?

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6. What’s wrong with the
sentence?

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Any extra the?

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7. Which was the bigger monster,
up or down?

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Congratulations!
You
nailed it!

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Questions:
1. What do you think is the relevance of the activity to
communicating with education stakeholders?

2. What can you do to ensure that education

stakeholders get the right message?
Raise
your
voice!
Instruction:
1. Divide the class per Region.
2. Ask them to share career guidance activities in their
school or division with the group. Have them choose
three (3) activities and create a slogan for each
using a cartolina or manila paper.
3. Tell the participants to post their output.
4. Randomly select a group to present. Let the
representatives present their output for one (1) minute.
Name of Career Slogan
Guidance Activity
E.g. Career Parade “Propesyon sa hinaharap iyong
alamin,
sa kinabukasan maghanda at pag-
ibayuhin.”
★·.·´¯`·.·★ “𝓟𝓻𝓸𝓹𝓮𝓼𝔂𝓸𝓷 𝓼𝓪
𝓱𝓲𝓷𝓪𝓱𝓪𝓻𝓪𝓹 𝓲𝔂𝓸𝓷𝓰 𝓪𝓵𝓪𝓶𝓲𝓷,
𝓼𝓪 𝓴𝓲𝓷𝓪𝓫𝓾𝓴𝓪𝓼𝓪𝓷 𝓶𝓪𝓰𝓱𝓪𝓷𝓭𝓪
𝓪𝓽 𝓹𝓪𝓰-𝓲𝓫𝓪𝔂𝓾𝓱𝓲𝓷.”★·.·´¯`·.·★
“Your career begins today.”
“Start it right.”
Questions:
1. What helped and hindered you in
developing your slogan?
2. What insights were you able to draw
from the activity?
3. As a career advocate, how can you get
your message across to reach your target
audience in your respective school/
division/ region/ community?
Communications
Communications
-all means of symbolic or verbal
communication (newspapers, mail, email,
telephones, television, radio, etc.) that people
and machines use to make contact and share
information.
Communications Plan
An approach to
providing stakeholders
with information.
The plan formally defines who should be
given specific information

when that information should be delivered

what communication channels will

be used to deliver the information.
A communications plan can help focus
your message to reach your target
audience. Likewise, it will let you create
messages that are simple yet effective.

Planning brings together all your efforts

to a more unified and systematic
approach that resulting to efficiency and
achievement of objectives.
Developing a
Communications Plan
Step 1: Identify the purpose of your
communication and create your goals.

What you want to accomplish with your

communication strategy? Where do you
want to go?
Purpose of Communications Plan
1. Become known, or better known,
in the community.

1. Educate the public about the

issue that you need to address.

1. Recruit program participants or

beneficiaries.
4. Improve the program or
organizations reputation.

5. Rally supporters or the

general public to action for your
cause.

6. Announce events or activities.

7. Celebrate honors or victories.

8. Raise support from
stakeholders.

9. Counter the arguments,

mistakes, or occasionally, the lies
or misrepresentations of those
opposed to your work.

10. Deal with an organizational

crisis that is public knowledge.
Coming Up with Goals:
A Checklist
▪ Solution-oriented (achievable) are
specific and focused rather than
broad.

▪ Are your goals clear and pragmatic

rather than vague or overwhelming?

▪ Can the goals be linked to indicators

or measures so you know if you’ve
succeeded?
Coming Up with Goals:
A Checklist
▪ Remember that your communications
plan resources include time and
money. Have you picked goals that
can be met within your resource
constraints?

▪ No communications plan changes

everything. Have you chosen two or
three goals that make the most sense
given your mission?
Developing a
Communications Plan
Step 2: Select an issue/information.

There are many issues and information

concerning DepEd that affect, directly
and indirectly, the career of our
learners. You have to funnel down your
options to an issue/information and
focus on addressing the issue or
utilizing the information.
Developing a
Communications Plan
Step 3: Identify your target
audience.

Once that you have set your

goals/objectives, target an
audience. Plans are best executed
and return better results when
focused.
Consider:

DEMOGRAPHICS EMPLOYMENT
GEOGRAPHY

BEHAVIOR ATTITUDES
Developing a
Communications Plan

Step 4: Develop your message.

With every communication, you need to

ensure that the message is clear and conveys
exactly what you want people to know
about.
Developing a
Communications Plan
Begin by making a slogan, a
short and memorable
statement that will serve as a
tagline of your campaign.

From there you may create

several sentences that lead
your audience to exactly
what you want them to be
informed about.
Consider:

CONTENT LANGUAGE

MOOD
Remember:
People may communicate the
same thing but it may be
interpreted differently. Your task
is to make sure that the right
information is delivered and
construed as intended.
 Watch out
• “At least it finally stopped
raining.”

• “What a beautiful day,

it’s wonderful to see the sun.”
 Watch out
• The bandage was wound
around the wound.

• The farm was used to produce

produce.

• The dump was so full that it

had to refuse more refuse.
Watch out
He said, “My parents
stay with me. Yours?”

“I stay with my
parents,” he replied
Watch out!
It’s time to eat, children!

It’s time to eat children!

Slogan: Sa senior high school,
may choice ka!

Messages:
Learners may choose a track
that is suited to his abilities and
desires.

The program has four (4)

curriculum exits.
Stakeholders to Consider
❖ Students, parents and ❖ Community-based
families organizations
❖ PTA ❖ Cultural and ethnic
❖ SSG/SPG groups
❖ Educators ❖ Leaders in business
❖ Government and ❖ Foundations and
political leaders philanthropists
Stakeholders to Consider
❖ Leaders in higher ❖ Media
education representatives/prac
❖ Neighborhood titioners
leaders and ❖ Local government
grassroots organizers unit representatives
❖ Social service ❖ Professional
agencies organizations
Developing a
Communications Plan
Step 5. Determine your activities
and channels.

After developing message, you

need to know how you will get it
across.
Developing a
Communications Plan
Step 6: Check your resources.

Consider the funding and

manpower. Weigh the cost and
benefit before executing them.
The key is utilizing the activity that
creates the maximum impact using
the least amount of resources.
Developing a
Communications Plan
Step 7: Plan for obstacles and
emergencies.

Anticipate that problems will arise.

You need to make sure that you
are ready should they happen.
Crisis planning should be part of
any communications plan so you
will know exactly what to do when
a problem or crisis occurs.
Developing a
Communications Plan
Step 8: Monitor and evaluate
progress and impact.

You need to continually check whether your

activities are right on track i.e. the right persons
should receive the right information at the right time
with maximum impact using the least amount of
resources.
Do it!
Instruction:
1. Divide the class by Region.
2. Give each group a copy of the Communications Plan
Template.
3. Using their outputs from Raise Your Voice! as
springboard, ask them to accomplish the template.
4. Randomly select a group to present. Let the
representatives present their output for one (1) minute.
Communications Plan Template

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Can’t I do it?

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Believe you can and you’re
half way there.

~ Theodore
Roosevelt

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DEPARTMENT OF EDUCATION
Presented by:
ANDREW MAR C. SALBURO
Chief Trainer
andrewmar.salburo@deped.gov.ph
0999 888 0685

DULCE MARIA ROSARIO S. DE GUZMAN

Chief Trainer
dulcesdeguzman@su.edu.ph
0917 501 5797

DEPARTMENT OF EDUCATION