“DON’T FOLLOW A TREND.

FOLLOW YOUR HEART.”

WHAT IS A TREND?
IS A SEQUENTIAL PATTERN OF
CHANGE IN RECORDED DATA.
HAVE A MORE LONG LASTING
EFFECT ON THE MARKET PLACE
THESE TRENDS ARE ALSO PRODUCTS OF
HUMANITY’S CREATIVE THINKING. AS A HUMAN
BEINGS EVOLVE, WE BECOME SOPHISTICATED
AND COMPLEX IN OUR CHOICES AND
DECISIONS.
•BY PAYING ATTENTION TO TRENDS, ENTREPRENEUR
CAN TAKE ADVANTAGE OF THE OPPORTUNITY TO
START AND/OR MAINTAIN A BUSINESS DEALING IN
THAT TREND.
•ENTREPRENEUR MUST LEARN HOW TO TELL A FAD
FROM TREND- AN IMPORTANT SKILL FOR AN
ENTREPRENEUR WHO WANTS TO STAY IN BUSINESS.
TURNING TRENDS INTO OPPORTUNITIES
WHEN YOU SPOT WHAT APPEARS TO BE A TREND, ASK
YOUR SELF…
WHAT CAUSE THIS TREND TO START?
HOW LONG WILL IT PROBABLY LAST?
HOW CAN I ADAPT MY EXISTING PRODUCT TO FIT IN THIS TREND?
•HOW DO WE KNOW THAT
SOMETHING IS A TREND?
•A PATTERN IN THE DATA MUST BE INDICATIVE
AND SIGNIFICANT TO BE COMMONLY
CONSIDERED A TREND. TREND MUST PASS
BASIC TESTS OF SIGNIFICANCE; THEY MUST
CREATE A CHANGE THAT AFFECTS A WIDE OF
PEOPLE.
A TREND GAINS POWER OVER TIME, BECAUSE
IT’S NOT MERELY PART OF A MOMENT, IT’S A
TOOL, A CONNECTOR THAT WILL BECOME
MORE VALUABLE AS OTHER PEOPLE COMMIT
TO ENGAGING IN IT.”
•ACTIVITY (PAGE 3)
IDENTIFY SOME TRENDS HAD SOMEHOW CHANGED OUR
LIVES AND THE WAY WE SEE THINGS.
WHAT: IDENTIFIES CURRENTLY POPULAR TRENDS IN THE
COUNTRY
SO WHAT: WHY DO THEY MATTER?
NOW WHAT: WHAT YOU CAN DO ABOUT THESE TRENDS?
TRENDS, MEGATRENDS, AND
MICROTRENDS
MEGATRENDS
IS A TREND IN GLOBAL SCALE. MEGATRENDS ARE NOT
ALWAYS CREATED BY THE MAJORITY, BUT ARE TYPICALLY
FOLLOWED BY A MAJORITY OF SOCIETY.
MEGATRENDS ENTAIL A MAJOR RESTRUCTURING; THEY
ARE A LARGER PATTERN OF BROAD TRENDS THAT RESHAPE
AND TRANSFORM OUR LIVES.
MICROTRENDS
ARE THE EMERGING SMALL FORCES BEHIND
TOMORROW’S BIG CHANGES.
MICROTRENDS ARE INTRODUCED AS THE MOST
POWERFUL FORCES IN OUR SOCIETY. THESE ARE SMALL
FORCES THAT CAN STIR BIG CHANGES IN COMMUNITIES,
INSTITUTIONS, AND SOCIETIES AROUND THE WORLD.
WHAT IS A FADS?
•FADS ARE TRANSITORY AND VERY LIMITED IN
SCOPE. THEY ONLY AFFECT A PARTICULAR
GROUP OR REGION AND HAVE NO LONG-TERM
IMPLICATIONS.
•FADS ARE TYPICALLY SPREAD QUICKLY, BUT
DISAPPEAR EQUALLY QUICKLY.
•EX. JEJEMON LANGUAGE
ACTIVITY (PAGE 12)
APPLYING CRITICAL THINKING
LESSON 2
 TRENDSPOTTING
Spotting
Scanning
•SPOTTING A TREND IS LOOKING AT THE FUTURE THROUGH THE
LENS OF THE PRESENT MOMENT. BEING ABLE TO PREDICT A TREND
IS A VALUED SKILL FOR THE GLOBAL CITIZEN. SOMETIMES, IT IS
CALLED COOLHUNTING AND TREND ANALYSIS. IT BEGINS WITH
ENVIRONMENTAL SCANNING OR ENGAGING IN THE PROCESS OF
GATHERING INFORMATION.
•SPOTTING A TREND IS MORE THAN JUST BEING AWARE OF WHAT
PEOPLE SAY, BUT MORE IMPORTANTLY ON WHAT THEY DO.
SCANNNING DEMANDS DEPTH AND BREADTH OF ANALYSIS.
IT COVERS A WIDE SPECTRUM OF SOURCES IN ORDER TO
REVEAL EVENTS IN THE COMMUNITY THAT ARE COMMONLY
KNOWN AND COMMONLY THOUGHT IMPORTANT.
SCANNERS PARTICULARLY LOOK AT THE PERIPHERY OF
MEDIA WHERE NEW IDEAS ARE MORE LIKELY TO MAKE THEIR
FIRST APPEARANCE.
•TRENDSPOTTING IS A COGNITIVE IDEA. IT IS A PRODUCT OF A
THOROUGH AND CAREFUL ANALYSIS OF ANYBODY WHO IS SENSITIVE TO
WHAT IS HAPPENING IN SOCIETY. ONCE A TREND IS IDENTIFIED,
EXPERTS WILL SOON CATEGORIZE, INTERPRET, AND LABEL IT BASED ON
THEIR CONTEXTS AND PERSPECTIVES. BUT SOME TRENDS ARE EASY TO
IDENTIFY AND DO NOT NEED THOROUGHLY ANALYZED.
•EXAMPLE: JAPAN IS OBSERVED TO HAVE AN AGING POPULATION, WHILE
THE POPULATION OF THE PHILIPPINES IS INCREASING PER YEAR.
 PROJECTING TRENDS

WHEN A TREND IS IDENTIFIED, THE NEXT

LOGICAL STEP IS TO ASK, “WHERE IS THIS
TREND HEADING IN THE FUTURE?”
 DRIVERS, ENABLERS, FRICTION, AND
BLLOCKERS
•CHANGE DRIVERS- THE FORCES OF CHANGE BEHIND A TREND.
•ENABLERS- CATALYST THAT ENHANCES A DRIVERS.
•FRICTION- IS THE RESISTANCE TO CHANGE, DUE TO LEARNED
HABITS .
•BLOCKERS- OCCUR WHEN PEOPLE TRY TO STOP A CHANGE OR
DELAY IT.
 TECHNOLOGY
•THE MOST POWERFUL FORCE FOR CHANGE IN THE WORLD
TODAY. IT PROVIDES NEW CAPABILITIES THAT MAKE CHANGE
POSSIBLE IN PRODUCTS AND SERVICES, SOLUTIONS, AND
BUSINESS MODELS. WHEN TECHNOLOGY FAILS TO OFFER A
SOLUTION TO A PROBLEM THAT IT CREATES, THEN IT BECOME A
BLOCKER OR CHANGE.
 POWERFUL INDIVIDUALS AND POWERFUL
ORGANIZATIONS
•THERE ARE CELEBRATED AND CHARISMATIC FIGURES IN
HISTORY LIKE JESUS OF NAZARETH AND NELSON MANDELA
WHO SIGNIFICANTLY CHANGED THE FUTURE. WHEN THE
FORCED OF INDIVIDUALS IS COMBINED WITH INSTITUTIONAL
POWER OF GOVERNMENT, MILITARY, OR CORPORATE POWER,
THE MORE IT CAN EXPEDITE CHANGE OR BLOCK THEM.
 IDEAS AND IDEOLOGIES
•OUR IDEAS AND IDEOLOGIES COMPEL AND DRIVE US TO
ACTIONS IN THE FUTURE WHETHER THESE ARE IN THE SOCIAL,
POLITICAL, ECONOMIC, AND/OR TECHNOLOGICAL ARENA.
MOREOVER, IDEAS MAY BE IMAGINATIVE, ATTEMPTING TO
CHANGE THE FUTURE BY CHANGING EXISTING TRENDS. THIS
SHOWS THAT IDEAS AND OR MAY STRENGTHEN OR WEAKEN A
TREND.
SOCIAL AND MORAL VALUES