SHAVE ICE© 2017, trademark.

Nicole Ancheta
President/Chief
Executive
Officer(CEO)
Dennielle Rariza
Executive
Secretary
Thea Mendoza and James Gabriel Aguilar

Vice
President
Jom Cyruz Almonte
Accounting
Manager
Aisah Bansao and Najerah Bansao

Production
Manager
Bless Redondo
Marketing
Manager
Cristine Joy Cosico and Yanna Reyes

Assistant
Marketing
Manager
Glaiza Igloso, Foleen Jaca, and Camille Tadeo

Assistant
Manager
Restely Moral, Cheska Sarno, and Steffany Tancinco

Business
Staff
•Ice dream shaved ice is a start-up
business of ice-based dessert made
of fine shaving of ice or finely
crushed ice and sweet
condiments/syrup and additional
toppings.
•Ice dream will sell shave ice as its
primary product
•The product is not common
in the country and it is a
tropical country which
complement the hot
weather to a chilling shave
ice
• The market in the Philippine of and ice-based
dessert are low in number.
• The demand of an tasty and refreshing ice-based
dessert in a tropical country is high so people are
stuck and finding for a thing that can pleasure them
in the heat.
• Selling shave ice will have a enormous impact for it
complement the problem and will resolve the needs
of the people for Ice Dream will sell a fruity flavour
satisfies the taste buds while the frosty freeze
extends to the furthest feeders of the body
 Features
Different syrups; tiger’s blood,
bubble gum, root beer, green apple,
and strawberry and different
toppings
Shave ice is known by fine-shave ice that
enables the syrup to be absorb by the ice
Pricing is affordable
Benefits
Customer’s are always in need of
astounding taste of flavour and
mixture of the toppings to the shave
ice
Refreshing and chilling, it is one of the needs
of consumers that are living in a tropical
country
Consumers are always in find of
delicious but cheap product. It will be
affordable as it can fit to their budget
and also tasty
•The management and staff of
Ice Dream are students of
University of Perpetual Help
System Dalta which makes
them well-educated and train
for business venture with skills,
knowledge, and experience.
• To know the potential
risk of the business we
have created a table of
risk assessment to
evaluate the converging
risks.
 Potential Hazard
Wet Season
Not properly stored materials
and ingredients
Unsatisfied customer
Competition
Impatient customer
Uncleaned workplace
Improper production
What/Who is at risk? Preventative Measurements
Lowering production of needed material/s
Production rate (ice) and capital.
Always be attentive when getting and
Materials storing of ingredient/s and material/s.
Improvement of product, and handing
Business’ reputation out survey of satisfaction and
suggestions.
Commercialize the product more
Business’ earnings attractively and making genuine product.
Properly showing of decorum and
Business’ reputation being nice to the customer all the time.
Cleaning of workplace every seen
Business’ reputation cluttered area and materials.
Taste of the product and Always be mindful of the amount
of ingredients and steps of
no. of materials
making the product.
• Ice Dream will be located at
the mini forest of University
of Perpetual Help System
Dalta, Ice Dream will be
open to acknowledge
delivery if it is requested.
•The optimal potential customers of
Ice Dream are the one who loves
sweet dessert, need of refreshing
and chilling product, loyal
customer, and the students, faculty,
and staffs of University of Perpetual
Help System Dalta.
• Ice Dream will have a
suggestion box to know
feedback and suggestion of
customer to Ice Dream’s shave
ice or you can email your
feedback at
nicoleancheta0806@gmail.com
•Its colourful design made by the given flavor of syrups that are actually
using by the business in the other countries.
•Highly experienced Owner-Operator
•We are also in mobile business wherein you can contact us and we’ll
deliver your orders, limited in the school campus only
•Offering a reasonable price
•Unique and it is the first time that perpetualites will experience and taste
it.
•A lot of flavour innovations to answer to people who need always
discover.
•Lack of established reputation, because we
are a new business it is important to
establish a goof reputation with the general
public.
•Requires a huge amount of capital
•Number of sales may depend on the
weather
•Unique products among all the
competitors
•You may want to fill a particular niche
or target certain market
segments. Pertaining to whatever
flavours you want.
 Objectives
To deliver a quality product in a
consistent courteous and timely manner
in order to have the customer attention
so that they will return again for another
satisfying and flavour some treat while
at the same time earning reasonable
return of the initial investment.
To build a “family – friends” relationship
of the organization and community that
will be the bridge for connecting with
our customer with their suggestion and
comment to the service and the growth
process of the business.
Action Plan
We believe that this organization will be
a successful that we must ensure that
the customers continues to return and
purchase the product habitually. A way
to ensure repeat business is provide
consistency in both product and service.
Our customer’s satisfaction and needs
must be prioritize for they are the
consumer of the product. Connecting
with our customer is a key for further
growth because it builds arelationship
that will open suggestions and
comments that is prior to the business
 Objectives
To be able to introduce a new
quality product to the
community and also to provide
a refreshing and cooling to a
tropical country.
To be successful in terms of earning
in terms of learning a large amout
of profit and customers
commendation and compliment to
the product as well as to the
service.
Action Plan
In the Philippines, the weather is always
hot and customers is in need of a
refreshing and cooling product.
Introducing shave ice to the community
can create profit while having the
customer’s pleasure to the hot weather.
Business’ success is known by earning a
lot of profit and customers compliment
to the product. We strive to have
teamwork to across every obstacle and
road for the business will achieve its
vision because a “working together”
action will build success.
•Our product will be
sold at University of
Perpetual Help System
Dalta specifically at the
mini forest
•Ice Dream is currently been
advertise in a FB page:
https://www.facebook.com/I
ce-Dream-Shave-Ice-
115957949102290/?pnref=st
ory
Supplier
•Kiel’s Snow Cone
Syrup and
Concentrated
Nicole Ancheta (CEO)
• Overall direction
•Leading, guiding, directing, and evaluating the work of
other executive leaders
•Formulating and implementing of the policies of the
business.
• Maintaining awareness of both the external and internal
competitive landscape, opportunities for expansion,
customers, markets, new industry developments and
standards, and so forth.
Dennielle Rariza (Executive Secretary)
• Maintaining executive’s agenda and assist in planning appointments,
board meetings, conferences etc.
• Attending meetings and keep minutes
•Handle and prioritize all outgoing or incoming correspondence (e-mail,
letters, packages etc.)
•Handle confidential documents ensuring they remain secure
• Prepare invoices or financial statements and provide assistance in
bookkeeping
• Monitor office supplies and negotiate terms with suppliers to ensure the
most cost-effective orders.
Thea Mendoza and James Gabriel Aguilar
(Vice President)
• Provide leadership, forming, staffing, guiding and
managing of the organization
• Promotes positive working environment
• Addressing to any issues that are creating barriers to
the management
• Development and practicing of skills of the
management of the business
Jom Cyruz Almonte (Accounting Manager)
•Establishes financial status by developing and implementing systems for
collecting, analyzing, verifying, and reporting financial information.
•Assign projects and direct staff to ensure compliance and accuracy.
•High attention to details and accuracy.
•Ability to manipulate large amounts of data.
•Cash forecasting.
•Revenue and expenditures variance analysis
•Treasury and budgeting
Aisah Bansao and Najerah Bansao
(Production Manager)
• Quality Control
• Planning, coordination and control of
manufacturing processes.
• Supervision of material resources
• Product design and purchasing
Bless Redondo (Marketing Manager)
• Assessment of advertisements,
engagement, and endorsement
campaigns
• Damage control
• Public representative
Cristine Joy Cosico and Yanna Reyes
(Assistant Marketing Manager)
• Developing sales strategies and marketing
campaigns
• Support line of the Marketing Manager
• Maintain promotion of products and services
• Compiles, analyse, and report marketing data
Glaiza Igloso, Camille Tadeo, and Foleen
Jaca (Assistant Manager)
•Oversees staff to follow rules
implemented
•Negotiate customer service
•Scheduling shifts of staffs
Restely Moral, Cheska Sarno, and
Steffany Tancinco (Business Staff)
• Responsible for safety and health at
the workplace
• Keeps the workplace clean
• Storage of materials and supplies
Income Statement Summary
2017 2018 2019 2020 2021

Sales 25500 101300 112020 105560 115050

Variable Cost 16200 65700 68040 66700 69020

Gross Margin 9300 35600 43980 38860 46030

Fixed Cost 1920 7680 7680 7680 7680

Profit 7380 27920 36300 31180 38350

•Ice Dream will have its revenue
by selling its primary product,
shave ice. In our Break-even
points per unit we need to sell
12 units or more precisely
greater than 420php in order to
have profit in a day.
Breakeven Points Per Units
Fixed Cost/ Sales Per
Unit = 170/ 35-20 = 12
units
• The people behind the business
firm have an equity contribution of
(250) two hundred fifty pesos that
will be contributed by (15) fifteen
people, all in all with a total of
(3750) three thousand seven
hundred fifty.
•The expected Return of
Investment of the
investors are expected to
be more than the amount
of their investment
 Timetable
August 14,2017 Brainstorming of the product
August 14, 2017 Idealization of Shave Ice
August 18,2017 Founding of Ice Dream

August 24, 2017 Visualization of the product

August 30, 2017 Creating of business plan
Sept. 4, 2017 Appointing of Heads, Manager, and Staff
Sept. 9, 2017 Making of FB page of Ice Dream
Sept. 21, 2017 Making of advertisement
Sept. 22, 2017 Advertising of Ice Dream and its product
October. 4, 2017 Approval of the Business plan
October, 2017 Opening of Ice Dream at UPHSD-Calamba Campus