B’SAFE SAFETY JACKET

MADE BY –
AYUSH[600]
PRATEEK TANEJA[595]
FACTS
• In 2018 there were about 10 lakhs road accidents
in India, which killed about 1.5 lakh people and
injured about 5 lakhs people

• Since 2015, while road length increased by 39%,

number of motor vehicles have increased by
158%.
INTRODUCTION
• B’safe is the first wearable airbag vest which
protects bikers on their daily ride in case of an
accident.

• When a fall or an accident is detected by the

system, the airbag inflates automatically (60 ms)
and insures perfect protection of the thorax, the
neck and the back before the impact.
PRODUCT OVERVIEW
THE CONCEPT
• A smart airbag detects an accident and protects the thorax, the neck
and the back.
• The system uses a complex algorithm which analyzes motion in
context : when an accident is detected by the system, the vest
inflates automatically to protect the body and ensures an optimal
protection before the impact.
PRODUCT AND HOW IT WORK

B'Safe airbag for cyclists - The Concept (online-video-cutter.com) (1).mp4

THE TECHNOLOGY
The system uses 2 sensors which are communicating with each other:
• The CDU sensor (crash detector unit) located inside the vest which
analyzes motion in context (cyclist’s position, speed ...) and detects
falls.
• The «saddle sensor» located under the saddle which detects the
shocks and communicate with the CDU.
Ideal Customer Profile

• Biker Racer : Who cares for their safety

• Biker Rider : Mostly age group of 20-35 who love

bike rides for long distances

• People of cities where number of accidents are

very high
MARKETING STRATEGY
PRODUCT PRICE PROMOTION PLACE
B’safe Airbag Full Sleeves : • Magazines Metro Cities such
Rs. 3000-4000 • Newspapers as Delhi through
Jacket with size of
with different • Poster Online Platforms
Small,Medium,La sizes and designs • Facebook Like
• Youtube Amazon
rge, Extra Large
Cut Sleeves : Rs. • Instagram Flipkart
with 2 categories 2000-3000 with • Whatsapp Instagram
different sizes and AJIO
(Full Sleeves and
designs Youtube
Cut Sleeves) Slogan : “B’safe : Etc.
Save Life with
Jacket”
Core Marketing Deliverables
Launch Stages