Superior Group

Be Superior
Spirit Academy
Business Plan For CSS/PMS

Presented to:
Respected Managing Director,
Prof. Dr. Chaudhary Abdul Khaliq
Presented by:
Wasim Khan
Lavie Institute
Executive Summary:
For an entrepreneur, today is difficult, tomorrow is extremely difficult, but the day after
tomorrow is extremely beautiful “Jack ma’’
• This plan throws light upon the nature, form, structure of the product (CSS). Product (CSS) needs are

the core competency of the business

• Product has the potential customer. Buying order of the customer is purely based upon the professional

and skilled team. The market has gap. This gap could be covered through covering the customer needs.

Market size is bigger then any product of education industry.

• Financial projections highlight the fruits of the product.1st financial year shows Rs. 5M Approximately

.2ND annual year draws the income of Rs.12M Approximately .3RD financial year dig out Rs. 16M

Approximately. Financial objective will be triggered through blue-ocean strategy, direct marketing and

advertising. Managerial structure is quiet simple but efficient.

Product Title
• Product: CSS/PMS(Examination Based)
• Examination of 1200 marks
• Interview of 300 marks
• Total= 1500 marks
Product needs
• Infrastructure
• Management
• Advertising/Marketing
• Highly Professional Team
• Publication
Note: Teaching team is the key to success
 Mentor’s CSS/PMS
7 Big Guns of the town
Compulsory Subjects:
English essay and composition
• Prof. Razi Abedi (ex chairperson of P.U English Department)
• Prof.Shakeel (renowned mentor of css English)
• Prof.Masood Ahmed (Ph,D English literature/ 10 years experience teaching in
kips)
• Prof.Manzer Javed (Additional Secretary Trade and commerce)
Pakistan Affairss
• Prof.Dr Irfan Waheed Usmani (Ph.D History GCU/ renowned name of Pak.Affairs)
• Prof.Asif Raza (A.C Revenue Commissioner office)
• Prof.Ikhtasham But (Renowned name of Pak.Affairs)
Compulsory Subjects:
Current Affairs
• Prof. Abdul Rasheed (Additional Sectary Cooperative)
General Science and Ability
• Naveed Aslam Dogar ( Renowned mentor of CSS)
• Prof. Raza Ullah (Director Railway and Author of Book)
• Prof. Dr Akhtar (ex chairperson zoology)
• Prof. Dr Abdul Rehman Niazi (Renowned name of CSS)
Islamiyat
• Prof. Talha Tahir (Additional prosecutor general)
• Prof. Dr Yasir (Renowned name of CSS)
Optional Subjects
Trendy Subjects:
International Relation
• Altaf Ansari (A.C Arifwala / Renowned name of CSS)
• Kashif Mahmud (CSP Director F.B.R)
• Prof. Assad (Renowned name and Book Author)
International Law
• Prof. Dr Khawar (Renowned name of CSS)
Journalism
• Prof. Nassir Adeeb (Assistant Prof. MAO / Columnist)
Environmental Science
• Prof.Naveed Aslam Dogar (Renowned of CSS)
Optional Subjects
Trendy Subjects:
Political Sciences
• Altaf Ansari (AC Arifwala / Renowned Mentor)
• Prof. Dr Mudassar (Professor at FC university)
Indo Pak / European History
• Prof. Dr Irfan Waheed Usmani (Ph.D History GCU)
• Prof. Ikhtasham Butt (Renowned CSS member)Ahmed Rana (Anchor at
24 news)
Sociology
• Prof. Dr Aslam Insari (Ph.D Punjab University)
Marketing Analysis
Potential Customer
• A person who is having Bachelor’s degree with 2nd division
Buying Habits
• Reference Based (csp opinion)
• Teacher Based .
• Brand name Based .
How many of them
• Primary market (15,000)
• Secondary market (50,000)
• Tertiary market (45,000)
Paying Capacity
• It varies from 50,000 to 80,000
Marketing Analysis
Target market
• Demographic
• Age: 22 to 30 years
• Income: middle and upper middle class.
Psychographics :
• Three things allures the customer
• Teaching Team
• Brand Name
• Publication
Competitive Analysis
Direct Competitors
• World Times
• Kips
• Officers
• NOA
Indirect Competitors
• Subject Specialist
• PPSC, departmental tests
Competitor Strength
• Legacy of 20 years
• Publication
• Results
Competitor Weakness
• Dissatisfaction of students
• Poor managerial structure
• Average teachers
Barrier to entry
• Highly volatile market
• Lack of trust by customer
Marketing positioning
Market share
Our target is to capture the 10% of the market share of Lahore.

Data acquisition:
• Superior university
• Punjab university
• U.M.T
• U.C.P
Marketing Strategies
Blue Ocean strategy
• To dig out the new markets for the same product like O/A
levels customers.
Direct Marketing:
• Free seminars at different universities.
Advertising:
• As per discussion of batch cost.
Social Media:
• Face book
• Twitter
Marketing Strategies
Creative ideas:
• Essay competition
• Judge Razi Abdi
MCQs Competition
• Past Papers

Vehicle Add/Promotion
• Around the city
 CEO
Prof. Ch. Abdul Rehman

MD
Prof. Ch. Abdul Khaliq

Director
Mr. Muzammil

Project Head
Mr. Wasim Khan

Teaching Managerial
Projections
CSS Projections

1 September 2018 1 September 2019 1 September 2020

to 30 August 2019 to 30 August 2020 to 30 August 2021
Year 1 Year 2 Year 3

Net Income 27,000,000 37,800,000 45,360,000

Total Incremental Expenses 19,547,500 22,479,625 25,851,569

Surplus/(defecit) 7,452,500 15,320,375 19,508,431

3 Teachers expected Share 2,500,000 3,000,000 3,500,000

Notes
Only Incremental costs have been accounted for.
10 % bad debts have been accounted for.