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Business Environment BA 210

Allen Lawa

INDUSTRY Nicole Delmar


Jamm Mama-o
Gelli Mae Gamul
ENVIRONMENTAL SCANNING Lindley Jules Apistar
ABOUT
• SUMMIT TRANSPORT & TOURS is the brand name of
JNDT Transport Services and JRT Transport & Tours. To
position their business, they collectively name their
operations as the “Summit Transport & Tours”. Hence,
the brand will strengthen their goal to become the
leading transport solution provider and tour operator
in SOCCSKSARGEN.
• They started their operation in November 2010 with
only one van. Currently, they have variety of vehicles
such as AUVs, SUVs and buses which are utilized in
providing short-term rentals to various clients
including tourist and companies.
• In June 2016, they started their airport shuttle
operations which aims to provide solution to the
need of convenient and affordable shuttle for the
passengers of the General Santos City Airport.
• On April 2019, they started to offer SOX tour
packages. In this way, they promote tourism within
the region by bringing tourists to the region’s finest
tourist destinations and letting them experience our
unique culture and sumptuous local cuisines.
BRANCHES
GENERAL SANTOS BRANCH (SM CITY) KORONADAL BRANCH
ACCREDITATION
DOT REGION 12 ACCREDITED PHILGEPS ACCREDITED
SERVICES
CORPORATE RENTAL
TOURS
TOUR A
• Gensan Fish Port
• Sarangani Highlands
• Mariano Blooming Petals
• Lake Sebu
TOUR B
• M'langen Falls
• Pangi River Tubing
TOUR C
• Genalin Park and Zoo
• Baras Birds Sanctuary
• Monte Vicenteau Resort
TOURS
TOURS
AIRPORT SHUTTLE
CONVENTION / FLEET RENTAL
CONVENTION / FLEET RENTAL
CONVENTION / FLEET RENTAL
CONVENTION / FLEET RENTAL
MISSION & VISSION
We envision to be the premier transport solution
provider and tour operator in SOCCSKSARGEN
boasting international standards.
• We will provide the optimum solution on strategic
vehicle planning and tour activities to best suit our
clients’ requirements.
MISSION & VISSION
• We will continuously provide trainings to our staff so
that we increase the quality and the standards of
our services.
• We will be role model of business leader in the
communities where we operate.
MISSION & VISSION
By 2020, we will boost the number of our fleets to 40
servicing airport passengers, tourists and companies
in SOCCSKSARGEN.
ORGANIZATIONAL CHART
Operations Driver

Bookkeeper

General Accounts
OWNERS Finance
Manager Receivable
Accounts
Payable
Front
Front Desk
Officer
NATURAL ENVIRONMENT
• TYPHOON- tourists prefers sunny days to travel
• Peace and Order
SOCIETAL ENVIRONMENT
ECONOMIC TECHNOLOGICAL
• More money means more travel • On going system upgrade
goals • VAN UPGRADE
• SOX growth will attract more
company & government travels
• EMPLOYMENT opportunities
SOCIETAL ENVIRONMENT
TASK ENVIRONMENT
• RIVALRY IS HIGH due to BUSSES bound
to AIRPORT AND FOR TOUR, including
TAXI
• BUYERS POWER IS LOW- limited
people CAN AFFORD TO RENT AND
PAY FOR TOUR
• THREAT OF SUBSTITUTE is high due to
car releases by investment schemes
• SUPPLIERS POWER is LOW because
there are many different tour and
transport providers
CORPORATE STRUCTURE
• GOOD GOVERNANCE
CORPORATE CULTURE
• Complete Papers And Permits
• DOT Accredited
• Only Tour And Transport Company That Has
Complete Papers And Strictly Following The
Regulations
MARKETING
• All applicable marketing ways and promotions such
as: SOCMED, SPONSORSHIP, DISCOUNTS AND Others
FINANCE
• Seasonal Sales - based on services offered
• Every season is different like for example: nowadays,
rental is leading than tours and airport but other
seasons, tours comes leading specially during
summer.
R AND D
• They are working on a new service & new product
but remains confidential.
• Product diversification - since they have complete
permits and can diversify in-lign with tours and
transport.
OPERATIONS
• Scheduled operations
HUMAN RESOURCE
• Intense driving trainings & seminars
• HIV awareness and safety driving
• They see to it that drivers are skilled
• Complete benefits and employees specially for the
drivers
INFORMATION SYSTEM
• Transactions recorded manually
• Information systems was on process for easy &
efficient flow of transactions in the future
INTERNAL FACTORS ANALYSIS SUMMARY
EXTERNAL FACTORS ANALYSIS SUMMARY
External Factors Weight Rating Weighted Comments
Score
OPPORTUNITES
Expansion of the it attracts new group of customers to other places
.15 4.5 .67 and can establishes multiple revenue streams
Business
General Santos is one of the booming cities in terms
High Economic
.15 4 .60 of growth. Economic Growth will increase in
Growth customer spending
General Santos is one of the booming cities in terms
Government Green
.05 2 0.1 of growth. Economic Growth will increase in
Drive customer spending
the low inflation rate bring more stability in the
Low inflation Rate .05 2 0.1 market, enable credit at lower interest rate to the
customers.
expanding the original market for attract more
Service
.10 3.5 0.35 clients and will increase the sales associated with the
Diversification existing service.
TOTAL .50 1.82
External
External
Factors
Factors Weight
Weight Rating
Rating Weighted
Weighted Comments Comments
ScoreScore
Opportunites
THREATS
Expansion of the Initterms
attracts
of update
new group
in requirements
of customersfor
to regulation
other places
of
Vehicle upgrade .15
.05 4.5
2 .67
.10 the vehicle
and can establishes multiple revenue streams
Business
High
General
threat
Santos
of new
is one
entrants
of themakes
booming an cities
industyin less
terms
Threat
HighofEconomic
new
.15 3.5
4 .60
.53 attractive.
of growth.
ThereEconomic
is a reduced
Growth
profit
will
asincrease
more in
entrants
Growth competitors are incustomer
the industry.
spending
Deteriorating Generaldelay
Causes Santos is one ofthat
in services the can
booming
lead tocities in terms
cancelled
Government Green .05 3 .15
Infrastructure .05 2 0.1 of growth. Economic Growth will increase in
bookings.
Drive customer spending
Earthquakes, floods, typhoons and huricanes inflict
Natural Disasters .10 4 .40 the low inflation rate bring more stability in the
serious damage to the business.
Low inflation Rate .05 2 0.1 market, enable credit at lower interest rate to the
Peace and Order .15 4.5 .68 Security threat affectscustomers.
the business operations.
expanding the original market for attract more
Service
TOTAL .10
.50 3.5 0.35
1.86 clients and will increase the sales associated with the
Diversification existing service.
TOTAL .50 1.82
GRAND TOTAL 1 3.68
EXTERNAL FACTORS ANALYSIS SUMMARY
Duration
Weighted
Strategic Factors Weight Rating Comments
Score Short Intermediate Long

Lead to the excellent


S3 Attractive Employees & Passengers Benefit 0.10 3 0.30 X performance of the employee

Gives confidence to the tourist to


S5 Intense Driving Trainings & Seminars 0.15 4 0.60 X trust the drivers of the company

EXTERNAL FACTORS ANALYSIS SUMMARY


W4 MIS is still on process 0.10 3.5 0.35 X X
Need to be established for the
easy access of the customers

Lead to poor service of the driver


W5 Shortage of Manpower 0.10 3 0.30 X X

O1 Expansion of the Business 0.10 2.5 0.25 X Name Recognition


Increase economic growth
O2 High Economic Growth 0.10 3 0.30 X
Makes an Industry less attractive
T2 Threat of New Entrants 0.15 4 0.60 X X to the tourists

If not in control can cause the big


damage to the business
T5 Peace and Order 0.20 4.5 0.90 X X operations

Total Scores 1 3.60


RECOMMENDATION
Recommendations
• Company should offer the Diversification of
Services that makes their service unique to the
other competitors
• MIS should be urgently established for the easy
access of the customers and employees
transactions
•Company should address the shortage of drivers
•Company should know the entrants of new competitors
so that they can improve and innovate their services
relentlessly
• Research and Development of the company should be
maintained aggressively
Recommendations
• Company should be careful in receiving bookings so that
they can accommodate all the customers booking
• Expanding of the business should be strategized well
• Company should be upgraded their vehicle

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