Chapter 3 – Media-Based Art

and Design in the Philippines

MAPEH 10 – Prepared by: Mark Jhon C. Baguio

Objectives:

1. identify art elements in the various media-based arts in the Philippines;

2. describe the characteristics of media-based arts and design in the

Philippines;

3. use artworks to derive the traditions/history of a community; and

4. create artworks that can be assembled with local materials.

How does art
benefit the lives
of others?
Digital
Photography

Digital photography
is the process of using
electronic and
computing
appliances to
capture, create, edit
and share digital
images/photographs.
PHOTOGRAPHY
THINGS TO CONSIDER IN PHOTOGRAPHY:

 1. The PHOTOGRAPHER as an ARTIST

- you should have the eye
-discerning on a significant moment or unique
expression and framing it on the camera
-positioning the lighting, modifying the lens
setting, using filters to create an effect
THINGS TO CONSIDER IN PHOTOGRAPHY:

2. PHOTOGRAPHY as COMMUNICATION
- conveys information and ideas
- expressing emotions and shows a cause
- has two distinctive characteristics:
immediacy and detail
 MOBILE PHONE ART

The mobile phone that you constantly hold has evolved from a mere
communication tool, into a creative device that allows you to generate
original works of art for an entire range of purposes. these could be
personal photographs and videos that you can manipulate with a myriad
special effects, both visual as well as sound and music.
They could also be school projects or reports that require you to combine
images, incorporate text, even include simple animation. and the wonder
of it all is that you can do all these right on your own mobile devices,
particularly the new-generation models known as android tablets,
phones, and combination of both called “phablets.”
SAMPLE PHONE APPLICATIONS: CAMERA 360 AND RETRICA
 Basic Angles

Framing Shot
Focuses on the
image where you,
the photographer,
want it.
Backlighting
Shot

Refers to a shot
where the source
of the light used to
expose the film
comes from
behind the subject.
Eye-level
Shot

Is where you are

in the same
height and
angle as the
subject
Panning
Shot

Refers to where the

camera follows the
subject from left to
right or right to left,
blurring the
backgrounds, and
shows speed.
Freeze-frame
Shot

Captures fast
movement using
ordinary camera or
video gear. This shot
reveals interesting
structures not visible to
the naked eye.
High-angle
Shot

Looks down on
the subject
Bird’s-eye
Shot
Is an elevated view
of an object from
above, with a
perspective as
though the
observer where a
bird.
Zoom Shot

Is where the
camera moves
in on the subject
Close-Up or
Macro Shot

Helps you see

really close to
the subject
Wide-angle or
Panoramic Shot

Makes for some

amazing shots that
capture a
sweeping view of
your subject
 Subjects in Philippine Photography

1. Self-expression – it helps people express themselves. Picture are each photographer’s

language.

Example:
National Geographic Photo Contest Winner,
George Tapan’s “Into the Green Zone”.

Expresses feelings and manipulates reality

To create subjective mood and atmosphere.
Documentation

A picture is a proof of the

value we give to our lives.
It can capture our
favourite memory or
document our traditions. It
helps us capture special
moments that if not
documented on time
could be lost forever.
 Four Types:
Communication
1. Advertising Photography
(Food)

A picture said to be 2. Fashion Photography

worth thousand words.
It can speak to, or 3. Travel Photography
elicit an emotion, from
its viewers.
4. Photojournalism
Advertising
Photography (Food)

If a culinary magazine or
restaurant wants food to
look delicious and fun to
eat, a food photographer
is what it needs. The
professional food
photographer knows what
is required to make a
product sell.
Fashion
Photography

A fashion
photographer takes
photographs of
models aimed at
showcasing clothes or
other types of
accessories.
Travel
photography

Travel photography is an
exciting way to live life. By
travelling, the
photographer brings back
a collection of images
showing places, people,
cultures he or she could
not hope to see otherwise.
Photojournalism

Photographers use
their skills to capture
images for
newspaper,
magazines and
television networks.
Other fields in Photography:

 Portrait photographers
 Aerial photographers
 Scientific photographers
 Fine arts photographers
 University photographers
 Famous Filipino photographers

George Tapan, 66, started out as a photographer

for movie posters, shooting movie stills for several local film
studios. Since then, Tapan has gone to different places as a
travel photographer.

Some of his achievements includes two Pacific Asia Travel

Association (PATA) Gold photography awards and ASEAN
tourism Association award.
George Tapan’s Works
John K. Chua
is a very prominent name in
the world of adventure and
advertising photography in
the Philippines for 40 years
includes aerial, car, product,
food, special effects and
model photography. He is
best known for his technical
excellence and mastery of
notoriously challenging photo
shoots – to the delight of
clients, who like him, envision
the seemingly impossible.
John K. Chua’s Works:
 Take Home Task - Activity no. 1 – Angled Photos

Using a cellphone camera or digital camera, capture 10

shots using the different angle shots except for panning shot
and panorama shot. Transfer the captured pictures in a short
bond paper, 1 is to 2, so it means 1 bond paper – 2 different
shots. Make your output presentable and creative.

Submit it on the next meeting.