iCorp

Consistent
Messaging
Recommendation

November 7, 2019
 iCorp

Bryan Samudro Ryan Depugh Tyler Maley

Mckenna Burke Stephenie Tuntland

What we'll discuss today
Presentation Outline

Initial Research
Recommendation
Reasoning
Timeline
 Initial Research
@Families Individuals

#18-34 55+
Recommendation

Effective Caption

Engaging Visual

Creating Purpose
Caption
Simple but effective

Relating to purpose

Call to action
Methods
Creative Strategies
● Emotional/Transformational
● Functional/Information

Storytelling
● Instructors
● Students
● Veterans
Engaging
Visual
Facebook

Snapshot aesthetics

Professionalism
Active Trends
Promote Active User Engagement

Utility

Entertaining Content
Humorous
Gratifying
 PURPOSE
Exposure
• Brand Recognition

Mission
• Core Values

Impact on Society
• Nonprofits
Implementation
Takeaways

EFFECTIVE ENGAGING CREATING

CAPTIONS VISUAL PURPOSE
Current Platforms
Snapshot
Facebook and Instagram

Posting Schedule Linking Platforms

Timeline

November 7 November 25 December 1

 References
Arens, E. (2019). Best times to post on social media for 2019. [online] Available at: https://sproutsocial.com/insights/best-times-to-post-on-social-media/ [Accessed 31
Oct. 2019].

Ashley, C. and Tuten, T. (2019). Creative Strategies in Social Media Marketing: An Explanatory Study of Branded Social Content and Consumer Engagement. [online]
Wiley Online Library. Available at: https://onlinelibrary.wiley.com/doi/epdf/10.1002/mar.20761 [Accessed 23 Oct. 2019].
https://onlinelibrary.wiley.com/doi/full/10.1002/mar.20761

Bixter, Michael T. , Blocker, Kenneth A., Rogers, Wendy A. (2018). Aging, Technology, and
Health: Enhancing social engagement of older adults through technology, (179-214)

Colliander, J. and Marder, B. (2019). 'snap happy' brands: Increasing publicity effectiveness through a snapshot aesthetic when marketing a brand on Instagram.
[online] Science Direct. Available at:
https://reader.elsevier.com/reader/sd/pii/S0747563217305411?token=AF422CBF8CCB710B0DFA8DAE9EBCA38718FB1AE10E7D8DF0BE86ED2CC2039
C51C3E5A6E1495DD28A88E920674C5E1835 [Accessed 23 Oct. 2019]. https://www.sciencedirect.com/science/article/pii/S0747563217305411

Gutiérrez-Cillán, J., Camarero-Izquierdo, C., & José-Cabezudo, R. S. (2017). How brand post content contributes to user’s Facebook brand-page engagement. The experiential route of
active participation. Business Research Quarterly, 20(4), 258–274. https://doi-org.ezproxy2.library.arizona.edu/10.1016/j.brq.2017.06.001

Jackson, D. (2019). Know Your Limit: The Ideal Length of Every Social Media Post. [online] Available at: https://sproutsocial.com/insights/social-media-character-
counter/ [Accessed 31 Oct. 2019].

Pew Research Center (2019). Social Media Fact Sheet. Retrieved from
https://www.pewinternet.org/fact-sheet/social-media/

Rao, A., & Khairuddin, M. A. (2017). Significance of likes: Analysing passive interactions on Facebook during campaigning. PLoS ONE, 12(6), 1–24. https://doi-
org.ezproxy2.library.arizona.edu/10.1371/journal.pone.0179435

Ray, A. (2015, January 22). The Parent Trap: Marketing To Parents. Retrieved October 22, 2019, from https://www.artinstitutes.edu/about/blog/the-parent-trap-
marketing-to-parents

Roma, P., & Aloini, D. (2019). How does brand-related user-generated content differ across
social media? Evidence reloaded. Journal of Business Research, 96, 322–339. https://doi-org.ezproxy2.library.arizona.edu/10.1016/j.jbusres.2018.11.055

Rutland, G. (2016). Facebook: friend or foe? Veterinary Nursing Journal, 31(1), 22–23. https://doi-org.ezproxy2.library.arizona.edu/10.1080/17415349.2015.1107518

Whetsell, N. (2015). Protecting our prodigious pachyderms: How non-profit organizations use storytelling through twitter and instagram to save elephants (Order No.
1590788). Available from ProQuest Dissertations & Theses Global. (1695059112). Retrieved from http://ezproxy.library.arizona.edu/login?url=https://search-
proquest-com.ezproxy2.library.arizona.edu/docview/1695059112?accountid=8360