PERSUASIVE

SPEECH
PERSUASION
The process of influencing (changing
or reinforcing) others’ attitudes,
beliefs, and behaviours on a given
topic.
GOALS OF PERSUASIVE SPEAKING
Influencing the attitudes, beliefs, and behaviours of your audience

Attitudes are evaluations of people, objects, ideas, or events.

Beliefs are how people perceive reality

Behaviour is the manner in which we act or function.

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In Developing a Persuasive Topic and Thesis

Your Topic SHOULD

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Allow you to develop a message to bring about

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change in the audience
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Thank
you