INTRODUCTION

• Micro economics is the study of economics at an

Individual level , group or a company.
• Macro economics on the other hand is the study of national
economy as a whole.
• Human resources are the people who make up the work force of an
organization , business sector or economy.
• Under micro and macro we have demand , supply, profit ,production,
capital and price.

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 DEMAND
• Demand is an economic principle referring to a
consumer's desire to purchase goods and services and
willingness to pay a price for a specific good or service
How is demand theory helpful?
– 6To understand the consumer behavior
– To help managers to determine the factors that affect the buying
decision of consumers
– To decide the type of the product and level of production
– To make pricing decision and relevant market decisions

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 PROFIT
• Incentives and promotions.
• Pensions, EPF and EDU.
• Employee training, internal relations, compliance and safety.
• Educational loans and family benefits.

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 PRODUCTION

• Equip your team with right tools

• Improve cultural fit with better recruiting
• Improve employee skills with training

• Macro economics –
• Workforce training and development.
• Recruitment and leadership development

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 PRICE

• Correlation between productivity and wage incentives

• Cost benefit analysis

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 CAPITAL
• In an organization, capital investments are to be made to save
sufficient amount of time and labor. So, that the effectiveness and
efficiency given by the manpower should be utilized.
• The HR will utilize the capital in recruitment process, training the
personnel and provides rewards, incentives to the employees. They
also provide health insurances ,salaries for the betterment of the
employees.

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