Problem Statement and Dataset Details

Dataset : Café Great Transaction Dataset

Recommend the Café chain Owner the point which can increase
the revenue of his café chain.

Approach

Exploratory Analysis.
Menu Analysis via Market Basket analysis.
Recommendation.
Data Exploration

• Food, Beverage and Tobacco are highest selling item.

• Tobacco contributes maximum to the Revenue.
Data Exploration

Top Items sold in Each Category

Data Exploration
Quarter Wise Category Sales

• Tobacco leads in sales in every quarter.

• Food and Beverage and are respectively second and third in sales.
Data Exploration

Day Wise Sales of Each Item.

Specific Item Sold

Other Item Sold

Major Sales happened in Sat, Sun and Friday Sales in all the categories.
Data Exploration

Time Wise Sales of Each Item in a day

• Tobacco Sells all time of the day.
• Merchandise and Wines though they are on low sales but still they are being sold in small quantity all the day.
• Food has major sales during night and late night hours.
• Liquor has most sales during late night hours.
Top Selling Menu items in each category(Some):

• Carlsberg • Mocha Shake

Liquor • Tuborg Food • Poutine with fries
• Hoegaarden • Oreo Cookie Shake
• Budweiser

• Cappuccino
Merchandise • Ch Tins Beverages • Lemon Iced Tea
• Caffe Latte

• Nirvana hookah
single • VLN Cab Sauv
Tobacco Wines
• Sambuca • Red Sangria
Menu items which can be removed as they are less in sales and don’t generate much revenue:

• Whiskey(SM) • Mushroom and Corn

Liquor • Stella Artois Food • Chicken Hum
• White Rum • Toast Ciabata
• Brooklyn

• Cutting Glass • Mocafe Hot

• Dip Bowl chocolate(SF)
Merchandise Beverages
• Mugs Plain Colour • Bottled Water
• Mocha Mug single • 2 Axe Twist

• Gold Flake Ultra • 4 Seasons CLAS

Light(20) Sauv(gls)
Tobacco Wines • B1G1 4 Seasons CLAS
• Classics Regular
• Classic Menthol SAUV(gls)
• Manadala Valley
Market Basket Analysis:

Some Items Frequently bought together.

After analysis we can suggest below items are best eligible for
Combo packages.

• Lemon Infused Char Grilled Veg and Add herb Roast Chicken.
• Kheema Ghotala with toast Butter.
• Caffe latte and Add Hazelnut flavor.
• French Fries and B.M.T. Panini.
• Saigon noodles with chicken.
• Red Bull and Maggie noodles Arabiata.
• Black Currant Iced Tea and Lemon Iced Tea.
• Bun Maska and Chai and Masala Chai Cutting.
• Cool California and Miami Melons.
Recommendations:

• Give happy Hours offer during daytime to increase revenue from Liquor category.
• Tobacco is highest selling so we can give goodies of less selling products in combo with the tobacco
products top up sales also minimizing wastage
• Combine the food items in combo as shown in previous MBA give combo and zumbo combo offers.
• Items doesn’t contain the breakfast items. We can include those items to run café full during those hours.
It is really empty those hours.
• During weekday sell the product on discounter price and get those money back in late hours of Weekends.
• Combine merchandise items with other high selling products also can give merchandise as a membership
or loyalty badge for customer.
• Increase number of employees on weekends late hours to provide better service.
• Combine Hookah with any ow selling items to top up there sales.
• Give Buy one get one offers on Beverage items as many of them are frequently bought together.
Thank You