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3.

1 Critically appraise the impact of micro environment factors


on strategic management and marketing on tourism and hospitality
organisation.

MRIGANGA BARMAN
SWOT ANALYSIS OF INDIGO AIRLINES

STRENGTH OF INDIGO AIRLINES

- Positive image: Indigo has drawn the image of being the most successful
low fare operator not only on the domestic market, but also globally. The
image of a low-cost carrier offering high-quality services has made it a
popular travel choice for many frequent travellers.

- Services: Indigo offers a wide range of services, such as multi-channel


direct sales, online booking of flights, 24-hour customer support via call
centres and airport counters, online flight status search, an easy-to-use
Indigo Android app, etc.

- Corporate social responsibility: The Corporate Social Responsibility


(CSR) initiative of the airline called Indigo Reach has undertaken a range
of initiatives for the welfare and well-being of girls, women empowerment
and the environment. Their social work includes not only towns but also
remote locations.
MRIGANGA BARMAN
WEAKNESS OF INDIGO AIRLINES

- Sustaining profits: Indigo is known as a low-cost carrier and therefore


the airline's pricing needs to be as low as possible. At the same time, the
costs must be maintained as low as possible. However Indigo has often
been unable to maintain its profits consistently and this may be a
drawback for the company.

- Implementation of technology in process: Although Indigo Aviation has


implemented technology into backend processes, it has still not been able
to utilize the power of technology in front-end processes.

- Growth: Due to intense competition, Indigo airlines have limited growth


in market share

MRIGANGA BARMAN
OPPORTUNITIES OF INDIGO AIRLINES

- Increasing in consumer disposal income: Increasing in consumer


disposal income can help indigo airlines to build new business models
which can attract its targeted customers to start using its products.

- E-commerce and social media oriented business models: Use e-


commerce can help indigo airlines to get tie up with local suppliers and
logistics provider in international markets Social media growth can help
Indigo Aviation reduce the cost of entering a new market and reaching
customers at a significantly lower marketing budget. It can also lead to crowd
sourcing of various services and consumer-oriented marketing based on data
and purchasing behaviour.

- Access to International Talent in Global Market: Expansion to the


international market can help Indigo Aviation to tap into the international
talent market, which can also help to bring talent to the domestic market
and expand into new areas.

MRIGANGA BARMAN
THREATS OF INDIGO AIRLINES

- Competition: Competition is one of the threats face by indigo airlines


from other rivals brands such as air India, spice jet and go air etc

- Government interference: Extensive government interference can affect


the organization's accountability. Government controls fuel prices, foreign
investments (e.g. FDI policies), tourism rules, taxation, etc. in the aviation
industry. This can have a major impact on indigo airlines day-to-day
operations.

- Shortage of pilots: The shortage of trained pilots, co-pilots and ground


staff severely restricts indigo airline's growth prospects.

MRIGANGA BARMAN
Thank
You

MRIGANGA BARMAN

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