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consisting of both unflavored and flavored water. The Aquafina brand name is
also licensed for use on multiple skin care products, including lip balm and
wrinkle cream. It was first distributed in Wichita, Kansas in 1994, before
becoming more widely sold across the United States, Canada, Spain, Lebanon,
Turkey, the GCC countries, Iran, Egypt, Morocco, Vietnam, Pakistan, and
India to compete with The Coca-Cola Company's Dasani and Dr. Pepper
Snapple's Deja Blue. As of 2009, Aquafina represented 13.4 percent of domestic
bottled water sales in the United States, making it the number one bottled
water brand as measured by retail sales.
Aquafina Pure Water, the primary unflavored product produced under the
Aquafina brand, is derived from local municipal tap water sources and goes
through a purification process that incorporates reverse osmosis, ultraviolet,
and ozone sterilization. Beginning on July 27, 2007, a disclaimer was added to
each bottle of Aquafina, stating the water comes from a "public source". In
Canada, the current 1.5 litres (51 US fl oz) bottle of water displays
"Demineralized Treated Water". In response to concerns amongst environmental
advocates who raised questions over the disclosure of water sources,
a PepsiCo spokeswoman stated, "if this helps clarify the fact that the water
originates from public sources, then it's a reasonable thing to do."
Aquafina is distributed in 12 US fluid ounces (0.35 l), 500 millilitres (17 US fl oz), 20
US fluid ounces (0.59 l), 24 US fluid ounces (0.71 l), 1 litre (34 US fl oz), 1.5 litres
(51 US fl oz) bottles. The bottled water industry has drawn criticism for the
production and distribution of plastic product packaging, which consumes
additional petrochemicals.
The packaging has evolved from its original iteration for the purpose of partially
offsetting environmental impacts of production and shipment. This has primarily
involved packaging weight reduction. The weight of Aquafina bottles was reduced by
approximately 50%, to 10.9 grams (0.38 oz), with a packaging redesign in 2009
which, according to the company, resulted in the use of 75 million fewer pounds of
plastic during the production process.
As one of the largest food and beverage companies in the world, our mission is to
provide consumers around the world with delicious, affordable, convenient and
complementary foods and beverages from wholesome breakfasts to healthy and
fun daytime snacks and beverages to evening treats. We are committed to
investing in our people, our company and the communities where we operate to
help position the company for long-term, sustainable growth.
We are committed to conserving precious natural resources and fostering
environmental responsibility, in and beyond our operations; considering those
who make them — striving to support communities where we work and the
careers of generations of talented PepsiCo employees.
At PepsiCo, we're committed to achieving business and financial success while
leaving a positive imprint on society – delivering what we call Performance with
Purpose.
PepsiCo entered India in 1989 and in a short period, has grown into one of the
largest MNC food and beverage businesses in the country. PepsiCo’s growth in
India has been guided by “Performance with Purpose”, its fundamental belief
that the success of the company is inextricably linked to the sustainability of the
world around. The Company believes that continuously improving the products
it sells, operating responsibly to protect the planet and empowering people
around the world is what enables PepsiCo to run a successful global company
that creates long-term value for society and our shareholders.
Large investor in India with strong brands:
1.Kinley
2.Bisleri
3.Oxyrich
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