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RESEARCH
QUANTITATIVE RESEARCH
OBJECTIVE
Quantitative research seeks accurate measurement and
analysis of target concepts. It is NOT BASED ON MERE
INTUITIONS AND GUESSES.
CHARACTERISTICS:
CLEARLY-DEFINED RESEARCH
QUESTIONS
The research questions are well-defined for which
objective answers are sought. All aspects of the study are
carefully designed before data are gathered.
CHARACTERISTICS:
STRUCTURED RESEARCH
INSTRUMENTS
Data are normally gathered using structured research
tools to collect measurable characteristics of the
population.
CHARACTERISTICS:
NUMERICAL DATA
Data are in a form of numbers and statistics, often
organized and presented using tables, charts and graphs
to show trends, relationships, or differences among
variables.
CHARACTERISTICS:
REPLICATION
Reliable quantitative studies can be repeated to verify or
confirm the correctness of the results in another setting.
CHARACTERISTICS:
FUTURE OUTCOMES
By using complex mathematical calculations and with the
aid of computers, if-then scenarios may be formulated
thus predicting future results.
STRENGTHS…
It is OBJECTIVE.
The USE OF STATISTICAL TECHNIQUES
facilitates sophisticated analyses and allows to
comprehend a huge amount of vital
characteristics of data.
The numerical data can be ANALYZED IN A
QUICK AND EASY WAY.
Quantitative studies are REPLICABLE.
WEAKNESSES…
DESCRIPTIVE RESEARCH
This research is concerned with describing the nature,
characteristics and components of the population or
phenomenon.
There is no manipulation of variables or search for cause
and effect related to the phenomenon.
KINDS:
CORRELATIONAL RESEARCH
It is the systematic investigation of the nature of
relationships, or associations between and among
variables without necessarily investigating into causal
reasons underlying them.
KINDS:
EVALUATION RESEARCH
It aims to assess the effects, impacts or outcomes of
practices, policies or programs.
KINDS:
SURVEY RESEARCH
It is used to gather information from groups of people by
selecting and studying samples chosen from a
population.
KINDS:
CAUSAL-COMPARATIVE
RESEARCH
It is also known as ex post facto (after the fact) research. It
discusses why and how a phenomenon occurs.
KINDS:
EXPERIMENTAL RESEARCH
It utilizes scientific method to test cause-and-effect
relationships under conditions controlled by the
researcher.
GROUP QUIZ…