A study on Digital

Marketing Services at
Explacia Solutions

By
Amar Kashyap
What is Digital Marketing?
 It is a marketing technique that involves, usage of digital medium such as
internet and wireless for creating
1. Awareness
2. Consideration Awareness

3. Purchase
4. Loyalty
Loyalty Consideration

Purchase
 Time and
Effort Saving Flexibility

Benefits Economical

Real time
analysis Impactful
Working procedure at Explacia Soltions?

Creative
Pre project Project
Brainstorming
prepration Delivery
and Ideation

Industry and
Clienr Production
Research

Project
Testing
Planning
Little Illusions Preschool
 Questionnaire prepared included were as follows:
 What are your corporate core values, and how do you express them to your customers?
Little Illusions is a thought that each child, however Little is an “I”. Which means each child is an INDIVIDUAL and has their own Individual IMAGINATIONS, INSPIRATIONS,
IDEAS, INTERESTS, INTELLIGENCE. As adults what our role should be is not to teach children, but to learn from them about their needs, their interests and what they like to do
the best, and then use it to provide an environment which will help the child to develop freely and fully.

 Who are your major competitors, and what do you feel are their stronger points over yours?
Eurokids,Babblers, Cambridge Montessori Preschool

 What “hot points” help your customers take action?What are your other online and offline marketing efforts?
Personally designed by there own R&D curriculum

 Describe your target audience.

 Family Income 10,00,000 and above

 How much do you currently spend on digital marketing?

Between 80000 to 100000
 Of the following metrics, which three are you most interested in improving?
 Visits (Traffic)
 Conversions (i.e. sales or leads)
 Revenue
 Return on ad spend
 Cost per conversion
Cost Per Conversion
 Current marketing channels – Ways you have gotten customers in the past?
Newspapers,Fliers, Through Calls, Website, Social Media Platforms, etc

 Describe your company’s strengths, weaknesses, opportunities and threats

(SWOT Analysis).

 What are the primary Customers and Consumers. Describe them as much as
possible such as age, gender, family income, etc.
FINDINGS

 SEO planning was required.

 Popular blogging websites were approached.
 Email marketing campaings were designed.
 Updation to new content was required.
 Social media marketing campaigns were required to provide updates.