QUALITATIVE AND QUANTITATIVE

by: MENJIE B. ANTIPORTA

1.) How can you drop a raw egg
on concrete floor without
cracking it?
ANSWER:

Raw egg won’t crack a concrete

floor
2.) If you have 6 apples and you
take away 4, how many do you
have?
Answer:
The 4 you took.
3.) The airplane was crashed in
south America, where we bury
the survivor?
Answer:

We cannot bury because they

are all survivor.
4.) How can you lift an elephant
with one hand?
Answer:

It’s not a problem since you will

never find elephant with one
hand.
5.)Imagine you are in a dark
room. How do you get out?
Answer:
Stop imagining.
6.)You’re stranded in a deserted
place when you discover an old
cabin. It’s freezing outside and
you only have one match, a
candle, a newspaper, and some
hay and twigs. What you light
first?
Answer:
The matchstick of course!
Activity- Deal or No Deal: Knowing the
Nature and Characteristics of Research

Directions: Say “DEAL” if the given

statement is true and “ NO DEAL” if
otherwise.
1.) Research must always
give correct or accurate
data.
2.) Research must be
instrumental in solving
problems affecting the
lives of people in a
community.
3.) Good research report
uses complicated language.
4.) Research must take place in
an organized or orderly
manner.
 Why do we need to
understand the nature and
characteristics of research?
How important is research to
our life?
Lesson Proper:

I. Objectives: At the end of the session ,

the students will be able to:
 a. differentiate quantitative from qualitative
research

 b. appreciate the essence of using

qualitative and quantitative research in
daily life

 c. demonstrate understanding of the

difference between qualitative from
quantitative research
 A. Content Standard: The learner demonstrates
understanding of quantitative and qualitative
research
 B. Performance Standard: Use appropriate kinds of
research in making decisions.
 C. Learning Competency: differentiates quantitative
from qualitative research
CS_RS11-IIIa-4

 II-CONTENT:
Topic : Quantitative and Qualitative Research
Activity: Analysis
Analyse the two research titles. Look for their differences

a. You Are What You Say: A life of a Bully

b..The Effect of Income Taxes in Philippines: Evidence
and Implications for Permanent Taxpayers
Analysis:
1.What are your important observations about
the two research samples

2. Which of the two is subjective? Is objective?

Why?

3. Which is analyzed statistically? Which is

not?
Let’s watch this!
Discussion:
Qualitative Research

Understand the feeling, values, and perceptions that

underlie and influence behavior.
Some common methods include focus groups(groups
discussions), individual interviews, and participation/
observations.

The sample size is typically small and selected.

When to use qualitative method?
For example, a researcher is interested in
exploring the reasons that people choose
not to have health insurance. This
researcher wants to know the various
reasons why people make that choice and
what the possible barriers may be when
people choose not get insurance. This is an
open- ended question that will not results
that will lend themselves to statistical
analysis.
Quantitative Research

Used to quantify the problem by way of generating

numerical data that can be transformed into usable
statistics.

Used measurable data to formulate facts and

uncover patterns in research
When to use quantitative method?
For example, a researcher want to determine the link
between income and whether or not families have
health insurance. This is a question that asks “how
many” and seeks to confirm a hypothesis. The
methods will be highly structured and consistent
during data collection, most likely using a
questionnaire with closed- ended questions. The
result will provide numerical data that can be
analyzed statistically as the researcher looks for a
correlation between income and health insurance.
Collection methods include various forms of survey:

Online surveys
Paper surveys
Mobile surveys
Face-to-face interviews
Telephone Interviews
Qualitative research is a social inquiry
that focuses on the way people
interpret and make sense of their
experiences and the world in which
they live.
On the other hand, Quantitative
research dwells on investigating certain
phenomenon or event wherein data are
usually characterized by numerical
measures.
Check Your Understanding:
Quantitative or Qualitative
1. Career Management & Practices of Filipinos in
Choosing SHS.
2. The Effect of Online Games to the Academic
Performance of Grade 12 GAS.
3. The Lived Experiences of Tourist Guide Workers in the
Development of Economy in Cebu.
4. Awareness on the Responsibility, Contributions and
Significance of Automotive Technicians.
5. The Impact of Graduate Level Education on the Wage
Gap
6.Comparing Data from Telephone and Online Surveys:
Are Responses Different?
7. The Impact of International Financial Crisis on
Philippine's Export Trade
8. Career Review: A Holistic View of Workers Experience
9. The Child in a Corner: A Case Study
10. Looking Through the Lens of Teenage Pregnancy.
Application:

Using a Venn Diagram, show the

differences and similarities of
qualitative from quantitative research
through power point presentation
With your group, show your understanding about
qualitative and quantitative research and its
importance through performing the following:

I- jingle presentation (2-3 minutes)

II-Broadcasting (2-3 minutes)
III-Role Playing (2-3 minutes)
IV-Talk Show(2-3 minutes)
V- Commercial/Advertising(2-3 minutes)
VI- Poem (4-5 stanza; 4 lines each stanza)
Criteria for Performance Rating
The students participate 2 4 6 8 10
actively in preparing for and
presenting the performance
The participants perform 2 4 6 8 10
their role in a
comprehensive manner
The presentation successfuly 2 4 6 8 10
conveys the intended
message
The performance was 2 4 6 8 10
organized and interesting

TOTAL (50 Pts)

1st Presenter- Advertising
2nd Presenter-Jingle Making
3rd-Poem
4th -Broadcasting
5th-Role Play
6th- Talk Show
Assignment:
Interview your parents about their current profession.
Ask them how research has played a major role in
their line of work. Make a report about it and then
share it to the class tomorrow.
the data you deal with in research.

Primary Data
are obtained through direct observation
or contact with people, objects, artifacts,
paintings, etc.
are new and original information
resulting from your sensory experience.
Secondary Data
such data have already been written about or reported
on and are available for reading purposes.
Approaches to Research
 After choosing your topic for research, what is your
next move? In other words, how are you going to
approach or begin your research, deal with your data,
and establish a connection among all things or
activities involve in your research?
 There are three approaches that you can choose from.
a. Scientific or positive approach
b. naturalistic approach
c. triangulation approach
A. SCIENTIFIC OR POSITIVE APPROACH
 you discover and measure information as well as
observe and control variables in an impersonal
manner.
 it allows control variables. Therefore, the data
gathering techniques appropriate for this approach are
structured interviews, questionnaires, and
observational checklists.
 data given by these techniques are expressed through
numbers, which means that this method is suitable for
quantitative research.
B. NATURALISTIC APPROACH
 In contrast to the scientific approach that uses number
to express data, the naturalistic approach uses words.
This research approach directs you to deal with
qualitative data that speak of how people behave
toward their surroundings.
 These are non-numerical data that express truths about
the way people perceive or understand the world.
 since people look at their world in a subjective or
personal basis in an uncontrolled or unstructured
manner, a naturalistic approach happens in a natural
setting.
Is it possible to plan your research activities based on
these two approaches?

 Combining these two approaches in designing your

research leads you to the third one, called
Triangulation Approach.
 In these case, you are free to gather and analyze data
using multiple methods, allowing you to combine or
mix up research approaches.
 These approach gives you the opportunity to view
every angle of the research from different perspectives.
There is only one way to learn
research, and that is to do research”
(Ferguson, 2006)

THANK YOU!