Name Spisso Namkeen

Product Packaged Namkeen

Constitution Partnership

Address 82, Phase II, Naroda GIDC, Nava

Naroda, Ahmedabad 382330

Logo

Date of Incorporation 1ST April 2018

Estimated Capital Requirement 1,50,00,000

No. of Partners 5

Partners Capital 1,50,00,000

 INTRODUCTION OF THE PRODUCT

•Initially Namkeen in India was usually made at home but with the increasing
number of companies coming up with cheap and good quality of snacks, and
‘ economies of scale’ the home made namkeens were replaced by packaged ones
available in markets and shops.
REASON FOR CHOOSING THE
PRODUCT
• Lot of scopes and huge market demand.

• Quite famous in India and are consumed in good quantity.

• These snacks are very tasty and flavorous. They are

used to serve as refreshments in India.

• The various food preservatives & food colours may be

used to provide sophistications in the products.

• The Namkeen Industry also gets a broad market in

foreign countries.
 PEST Analysis
Political Environmental Social Technological
Factors Factors Factors Factors
•Government •By this factor business •The culture, life style, •Technology gives
regulations and examine the economics norms and values many opportunities for
legal factors are issues that have an force to deliver the the development of
affect the business impact on the company. specific product to the new products or
and trade market right segment. improvement of
•The price of the existing ones. New
product ,inflation rate •The company has techniques of
•The GST Council and the buying power of well understood the marketing such as
has announced 12 the segments. concept that internet and e-
percent GST rate for consumers changing commerce are
Indian traditional •We are contributing a attitude has immense important to focus in
namkeen lot in promoting the importance. this modern era.
economic worth of
•There is no tax on farmers by producing •Our Industry has also •Our Industry will
raw materials like the products at a local been taking into follow such a maxim
potato, banana, level for the satisfaction account the that accelerates
maida, besan, salt, of the consumer. considerable attention innovation with the
pulses etc. towards the social help of technological
contribution. advancements
S.W.O.T ANALYSIS
STRENGTHS •Affordable prices.
•Good supply chain management
•Efficiency and cost-cutting and bigger
production volume
•Manufacturing plant is located in GIDC.
So all services like electricity, water,
transportation and drainage system are
free.
WEAKNESSES •Less advertising
•Initial cost of production is high due to
unutilized capacity of machines
•Completely automatic
OPPORTUNITIES •Increase its presence on State and National
level market
•Launch products for health conscious people
•Launch new Products to attract kids
THREATS •Increase in cost of raw material
•Inflation causing people to avoid
unnecessary expenditure
•Strong competition
• Health conscious or Awareness.
 Marketing Mix (4Ps)
1.PRODUCT
Product
Our product is Branded Namkeen. There are various levels of any
Product which can be explained as under:

•Core Product
To satisfy hunger.

•Generic Product
•To provide Namkeen to eat.

•Expected Product
•To provide fresh, crunchy Namkeen made of good quality raw
materials and good quality of packing.

•Augmented Product
To offer different variety of flavors and enough quantity at reasonable
price.

•Potential Product
Fat free or low calorie Namkeen with different shapes like toys and
different flavors like chocolate.
 Sr. number Product line Flavour
1 wafers •Salted
•Masala
•Banana

2 sev •Bikaneri
•Cheese
3 Ganthiya
4 Fried corns

PRODUCT LINE: Product lines of Spisso are: Wafers, Sev, Ganthiya, and Fried Corns

PRODUCT WIDTH: The product width that Spisso carries is 4.

PRODUCT LENGTH: The product length of Spisso is 7.

PRODUCT DEPTH: Product depth of Spisso is 3.

PRODUCT CONSISTENCY: Product consistency of Spisso is high.

 2. Price
• Spisso offers its product at competitive price in order to
penetrate the huge unorganized market of namkeen.
• Our company decided the pricing policy after taking into
consideration of the Competitor’s prices to enhance sales
at introduction stage.
3. Place

• Marketers should make a product available

at as many places as possible so that it can
easily attract the customers and increase its
market share by the way of selling it to them.
4.PROMOTION

Spisso’s advertising

5 M‟s of Advertisement:
For our brand, we will advertise as follows:

Sources of cost frequency Total

advertisements

Radio ads Rs.60 per second Length: 5 seconds 30000

2 times a day for
50 days

Auto rickshaw ads Rs 80 per auto Ads behind 200 16000

month autos for 1 month

Promotional - - 30000
campaigns at café
LOGO
PACKAGING DESIGN
ESTIMATED PRODUCTION AND SALES
TECHNICAL
FEASIBILITY - 1
 PRODUCTION PROCESS
Flow chart of potato wafers Flow chart of banana wafers
Potato Banana
peeling peeling

Potato Banana slicing

slicing
Dehydrating Dehydrating

Frying Frying

Oil Oil separation

separation
Flavoring Flavoring

Packaging Packaging
Process Flow Chart of all types of Sev
Flow Chart for Bikaneri Sev, Cheese Sev and Ganthiya

Dough making

Rolling

Frying

Oil separation

Cooling

Packaging
Process Flow Chart of Fried Corns
Washing

Frying

Flavoring
Requirements of Utilities and Communication
Sr. No. Particulars Qty. Total Cost
1 Conference Table 1 30,000
2 Office Tables 2 10,000
3 Office Chairs 12 18,000
4 Fans 10 20,000
5 Lights 30 21,000
6 Water Purifiers 1 6,000
7 Intercommunication Landline Phones 5 6,000
8 Computers 3 90,000
9 Printers 2 25,000
10 AC 1 40,000
11 CCTV Cameras 10 45,000
12 Transport Vehicle 1 7,40,000
13 File Racks and other furniture - 40,000
14 Other utilities and equipments - 9,000
TOTAL 78 11,00,000
Requirements of Drainage and Waste

• We have planned systematically to minimize the

waste during our production process. Out of the total
six products, two products will be processed on fully
automatic machines, so wastage will be negligible.

• While the other wastage will be disposed in

environment friendly manner.

• We would be having municipal connections for

drainage and disposal as well as the municipality
officers for door to door waste collection facility so
that we don’t throw away the waste.
Layout and Space

• Layout :
 TECHNICAL
FEASIBILITY- 2
Raw Materials
Weight per year Amount per kg
Particulars Total Amount
in KG (Rs.)
Gram Flour 17000 50 8,50,000
Edible Oil 37000 50 18,50,000
Salt 3100 5 15,500
Asafoetida 70 200 14,000
Ajwain Powder 46 50 2,300
Sodium
32 20 640
Bicarbonate
Potato 50400 5 2,52,000
Sugar 250 25 6,250
Chilli Powder 155 120 18,600
Contd.
Weight per year in
Particulars Amount per kg (Rs.) Total Amount
KG
Dry mango powder 140 30 4,200
Corriander Powder 135 75 10,125
Black Pepper 640 700 4,48,000
Banana 3750 18 67,500
Black Salt 270 15 4,050
Corns 3000 35 1,05,000
Corn flour 485 30 14,550
Cumin Powder 16 300 4,800
Chaat Masala 18 120 2,160
Chick Pea Flour 1500 65 97,500
Rice Flour 750 25 18,750
Cheese Powder 110 200 22,000
Around Rs 0.3 per
Packaging Material 1000000 packets 3,00,000
packet
Around Rs. 25 per
Corrugated Boxes 50000 boxes 12,50,000
box
Total 53,57,925
Total 53,57,925
 Power
• We will be getting electricity connection in three phase
connection (cost = Rs. 15,000) from Torrent Power Ltd. as our
manufacturing plant is in Ahmedabad at commercial rates at
Rs. 4.5 per unit consumed.

Water, Fuel, Repairs and Maintenance

• Water: For procuring water for regular use, we will be digging a

bore-well which would cost us around Rs. 1,00,000 initially.

• Fuel: Electricity.

• Repairs and Maintenance: All of our machines are having one

year’s warranty with four free services in the year.
MARKETING
FEASIBILITY
 Marketing Research instrument: Survey of consumers
and dealers

Particular Consumer analysis Dealers analysis

Sample unit Consumer Dealers
Sample size 323 114
Sampling Convenient Convenient
procedure
 CONSUMERS

Questionnaire on Survey of Namkeen

For Customer

1.Do you eat Namkeen?

Yes
No

If Yes:

2.Why do you eat Namkeen?

To satisfy hunger
As snacks
For refreshment
Others

3.What kind of Namkeen do you eat?

Packaged
Loose
4.Why do you prefer packaged Namkeen?
Quality
Hygiene
Brand loyalty
Price
Others

5.Which brand of Namkeen do you prefer?

Balaji
Samrat
Real
Frito Lay
Others

6.How frequently do you purchase the product?

Daily
Weekly
Monthly
Quarterly
7.What is the reason for preferring particular brand?
Taste
Price
Brand loyalty
Others

8.At what price will you buy the product?

Rs 5
Rs 10
Rs 20
Others

9.What does your brand gives you?

High satisfaction
Satisfaction
Dissatisfaction
High dissatisfaction
10.Will you start eating packaged Namkeen ?
Yes
No
Maybe

If No:

11.What is the reason for not eating Namkeen?

Health issue
Diet consciousness
Illness
Others

12.In case if you start eating, which type of Namkeen would you prefer?
Sweet
Spicy
Mild
Fried
Low calorie
 DEALERS
Questionnaire for Dealers
1.Which brand of packaged namkeen do you sell?
Samrat
Balaji
Real
Hari om
Other

2. From where do you buy packaged Namkeen?

Company
Wholesaler

3. Which factor do you consider while purchasing packaged namkeen?

Price
Quality
Easy Availability
Advertising
Other
4. Do you get any credit facility from your company?
No
Yes

5. Are you interested in selling new brand of Namkeen if its quality is as

good as Compared to other brand that you are selling?
Yes
No
Human
Resource
Feasibility
 ORGANIZATION STRUCTURE
BOARD OF DIRECTORS

MANAGING
DIRECTOR

PRODUCTION MARKETING HUMAN FINANCE

DEPARTMENT DEPARTMENT RESOURCE DEPARTMENT
DEPARTMENT

PRODUCTION MARKETIN FINANCE

MANAGER G HR
MANAGER MANAGE
MANAGER R

SUPERVISOR SALESMA ACCOUNTAN

S N T

WORKE
RS
SALARY STRUCTURE
Total Annual
Salary per Total Salary
Sr no Position Number Salary
month per month
Expenses
1 Directors 4 60,000 2,40,000 28,80,000
Managing
2 1 40000 40,000 4,80,000
Director
3 Managers 3 30000 90,000 10,80,000
4 Supervisor 1 15000 15,000 1,80,000
5 Accountant 1 12000 12,000 1,44,000
6 Salesmen 1 12000 12,000 1,44,000
7 Workers 2 8000 16,000 1,92,000
Security
8 1 5000 5,000 60,000
Guard
9 Peon 2 5000 10,000 1,20,000
10 Driver 2 5000 10,000 1,20,000
TOTAL 18 1,92,000 4,50,000 54,00,000
JOB PROFILE
JOB DESCRIPTION AND JOB SPECIFICATIONS
1.PRODUCTION MANAGER
• JOB SPECIFICATION:

• JOB TITLE : Production Manager

• QUALIFICATION: Any graduate or post graduate program specializing in Production
Management from a recognized institute
• EXPERIENCE : 2-3 years
• SKILLS: TECHNICAL SKILLS, PRODUCTION MANAGEMENT SKILLS,
COMMUNICATION SKILLS, PROBLEM SOLVING SKILLS, LEADERSHIP SKILLS,
ORGANIZATION AND EFFICIENCY SKILLS

• JOB DESCRIPTION:

• REPORT TO: Partners

• SUPERVISES: Workers
 2. MARKETING MANAGER
• JOB SPECIFICATION

• JOB TITLE: Marketing Manager

• QUALIFICATION: M.B.A. in Marketing or any equivalents
• EXPERIENCE: 2-3 years
• SKILLS: Strong and Effective communication skills, Effective team working, Ability top lead in an environment of
constant change.

• JOB DESCRIPTION

• REPORT TO: Partners

• 3. FINANCE MANAGER
• JOB SPECIFICATION:

• JOB TITLE: FINANCE MANAGER

• QUALIFICATION : M.B.A. in Finance
• EXPERIENCE : 2-3 years
• SKILLS: Good analytical skills, Good Communication Skills, Computing skills, Critical thinking ability, Multi-tasking
ability, Understanding of business principles and practices.

• JOB DESCRIPTION:

• REPORT TO: Partners

 4. ACCOUNTANT
• JOB SPECIFICATION:

• JOB TITLE: ACCOUNTANT

• QUALIFICATION : Graduate with a good knowledge Tally
• EXPERIENCE: 2-3 years

• JOB DESCRIPTION

• REPORT TO : FINANCE MANAGER

5. SUPERVISOR

• JOB SPECIFICATION:

• JOB TITLE: SUPERVISOR

• QUALIFICATION: Graduate
• EXPERIENCE: 1-2 years
• SKILL: Ability to get work done from others.

• JOB DESCRIPTION:

• REPORT TO: PRODUCTION MANAGER