SUBMITTED BY

SAFWAN QURAISHI
REGISTRATION NUMBER : 2201820060
ROLL NUMBER M2-78
 Social Media is a vital element for the online business.
 It is an art of producing traffic to site for generating business through online
social group.
 It help to build important business contact and to runa reputed business on
the internet.
 Social media marketing is used as branding tool and can increase
conversion, sales tracking, page views and add exposure.
 It is simple and low cost way for increasing sale and to bring traffic to the
website.
 This will bring many people to the site and help for link building to get
good ranking in search engines.
 It increases the site popularity & to bring the potential customers to our
niche area.
 By using Facebook, Twitter, Linkedin, Instagram & Snapchat, we can
increase the site traffic and get to potential customers.
 Social media marketing is a form of Internet marketing that
utilizes social networking websites as a marketing tool. The goal of
SMM is to produce content that users will share with their social
network to help a company increase brand exposure and broaden
customer reach.
 When using social media marketing, firms can allow customers and
Internet users to post user-generated content (e.g., online comments,
product reviews, etc.), also known as "earned media," rather than use
marketer-prepared advertising copy.
 Social networking websites allow individuals, businesses and other
organizations to interact with one another and build relationships and
communities online. When companies join these social channels,
consumers can interact with them directly.
 Strength:
1. Large market reach or penetrate.
2. Easy to set up
3. Quick information exchange
4. Active community members who are willing to become institute
representatives.
 Weaknesses:
1. Has low retention rate. Only 40%
2. Needs more horsepower. It is down quite often
3. A lot of “Why Bother” from most mainstream people.
4. Lack of tools or resources to track and monitor social media campaign
results.
 Opportunities:
1. Penetration into a new geographical market quickly.
2. Partnerships with other groups, organisations, schools, government,
etc.
3. New target or niche markets that are untapped : students, the public.
4. Promotions, news, events, that can be offered through social media
platforms.
 Threats:
1. Macro factors such as economy, will this affect your user base?
2. Competitor is going after the same space or same audience with
similar campaign.
3. Is the current campaign sustainable, can it continue?
4. What obstacles stand in the way of success and failure?
1. Social Media Content Planning
2. Great Social Content
3. A Consistent Brand Image
4. Social Media for Content Promotion
5. Sharing Curated Links
6. Tracking Competitors
7. Measuring Success with Analytics
8. Social Media Crisis Management
Facebook’s casual, friendly environment requires an
active social media marketing strategy. Start by creating a
Facebook Business Fan Page. You will want to pay
careful attention to layout, as the visual component is a
key aspect of the Facebook experience.

Facebook is a place people go to relax and chat with

friends, so keep your tone light and friendly. And
remember, organic reach on Facebook can be extremely
limited, so consider a cost-effective Facebook ad strategy,
which can have a big impact on your organic Facebook
presence as well.
Google+ entered the scene as a Facebook competitor, but it
now serves a more niche audience. It won't work for
everybody, but some communities are very active on
Google+.

On Google+ you can upload and share photos, videos,

links, and view all your +1s. Also take advantage of
Google+ circles, which allow you to segment your
followers into smaller groups, enabling you to share
information with some followers while barring others. For
example, you might try creating a “super-fan” circle, and
share special discounts and exclusive offers only with that
group.
Pinterest is one of the fastest growing social media
marketing trends. Pinterest’s image-centered platform is
ideal for retail, but anyone can benefit from using
Pinterest for social media purposes or sales-driving ads.

Pinterest allows businesses to showcase their product

offerings while also developing brand personality with
eye-catching, unique pinboards. When developing your
Pinterest strategy, remember that the social network's
primary audience is female. If that's your demographic,
you need a presence on Pinterest.
Twitter is the social media marketing tool that lets you
broadcast your updates across the web. Follow tweeters in
your industry or related fields, and you should gain a
steady stream of followers in return.

Mix up your official tweets about specials, discounts, and

news with fun, brand-building tweets . Be sure to retweet
when a customer has something nice to say about you, and
don’t forget to answer people’s questions when possible.
Using Twitter as a social media marketing tool revolves
around dialog and communication, so be sure to interact
as much as possible to nurture and build your following.
LinkedIn is one of the more professional social media
marketing sites. LinkedIn Groups is a great venue for entering
into a professional dialog with people in similar industries and
provides a place to share content with like-minded individuals.
It's also great for posting jobs and general employee
networking.

Encourage customers or clients to give your business a

recommendation on your LinkedIn profile. Recommendations
makes your business appear more credible and reliable for new
customers. Also browse the Questions section of LinkedIn;
providing answers helps you get established as a thought leader
and earns trust.
YouTube is the number one place for creating and sharing
video content, and it can also be an incredibly powerful
social media marketing tool. Many businesses try to create
video content with the aim of having their video “go
viral,” but in reality those chances are pretty slim. Instead,
focus on creating useful, instructive “how-to” videos.
These how-to videos also have the added benefit of
ranking on the video search results of Google, so don't
under-estimate the power of video content.
Social media platforms like Yelp and FourSquare are great
for brick and mortar businesses looking to implement
marketing on social media. Register on these sites to claim
your location spot, and then consider extra incentives such
as check-in rewards or special discounts. Remember, these
visitors will have their phones in hand, so they will be
able to write and post reviews. A lot of good reviews can
significantly help sway prospective visitors to come in and
build your business.
The best way to evaluate the importance of applying social
media in marketing is to realize the importance of social
media in everyday life of people who are likely to become
your customers. Social media marketing has become a
necessity, one that is imposed to the business by the
overall presence and impact social networks have on the
users.
In spite of the fact that social media presence has become
a necessity, there are numerous ways to leverage social
media presence into improving your business, and here are
some of the major benefits.
THANK YOU