ENGINEERING

DESIGN
PRINCIPLES
 Air conditioning is the process of removing heat and moisture
from the interior of an occupied space to improve the comfort of
occupants. Air conditioning can be used in both domestic and
commercial environments. This process is most commonly used to
achieve a more comfortable interior environment, typically for
humans and other animals; however, air conditioning is also used
to cool and dehumidify rooms filled with heat-producing
electronic devices, such as computer servers, power amplifiers, and
to display and store some delicate products, such as artwork.
 Air conditioners often use a fan to distribute the conditioned air to
an occupied space such as a building or a car to improve thermal
comfort and indoor air quality. Electric refrigerant-based AC units
range from small units that can cool a small bedroom, which can
be carried by a single adult, to massive units installed on the roof
of office towers that can cool an entire building. The cooling is
typically achieved through a refrigeration cycle, but
sometimes evaporation or free cooling is used. Air conditioning
systems can also be made based on desiccants. Some AC
systems reject or store heat in subterranean pipes.
 In construction, a complete system of heating, ventilation, and air
conditioning is referred to as HVAC.
TYPES OF MODELS AVAILABLE
 Central Air Conditioning. ...
 Ductless, Mini-Split Air Conditioner. ...
 Window Air Conditioner. ...
 Portable Air Conditioner. ...
 Hybrid Air Conditioners. ...
 Geothermal Heating & Cooling.
 FEATURES
 Thermostat: The thermostat on the unit is what allows you to
control the cooling output. Middle to higher end models will
feature a digital thermostat that has a readout of both the selected
temperature as well as the actual temperature. While the digital
readout is more convenient they have also been shown to be more
accurate and maintain a more consistent temperature in the room
 Remote: Adjusting the fan speed on the unit affects the rate at
which your space cools down. Typically, you can select from two
(low and high) or three (low, medium and high) fan speeds. This
setting also affects the level of noise caused by the unit.
 Adjustable Fan Speed: A remote control allows you to operate
the unit without having to use the controls that are typically
mounted to the front of the AC. Standard remotes let you control
the temperature and fan speed while some also have a
temperature display on the remote control.
 Programmable Timer: A timer allows you to set a delayed start
or stop time, which helps manage energy consumption. Timers
can be set in one hour intervals and usually go up to either 12 or
24 hours.
 Filter Type:
Standard — The most common filter type is a basic filter and it will
need to be periodically replaced to ensure proper air flow and
filtration.
Washable — These filters can be cleaned in a kitchen or bathroom
sink to avoid having to purchase a replacement. They are also
quite durable and can withstand many, many washes.
BENEFITS
 Reduced Energy Consumption: One of the biggest benefits a
new AC offers is a significant improvement in energy efficiency,
especially when compared to your current cooling system.
 Lower Utility Bills: With reduced energy consumption comes
lower utility bills. If you want to translate your energy savings
into dollars and cents, check the yellow Energy Guide label.
 Increased Comfort: As air conditioners age, they don’t always
keep you quite as cool. With cutting edge systems like the Trane
XV20i TruComfort air conditioner, however, you can look
forward to unbeatable comfort.
 Improved Indoor Air Quality: Along with cooling your home,
air conditioners are responsible for keeping your indoor air clean.
The newest air conditioners offer indoor air quality technology
that’s better than ever, offering superior air purification, humidity
control and even ventilation.
 Enhanced Durability: Want to make sure your new air
conditioner lasts as long as possible? Models like the Trane
XL18i air conditioner are designed to perform at a high level for
at least a decade.
 More Options: Older air conditioners aren’t always compatible
with high-tech features or add-ons, but most new cooling systems
have a long list of options. From custom cooling options to
energy-efficient features, high-tech air conditioners have it all.
Air-conditioning is an important part of human society. Day by day its the environment that we live-in is in verge of pollution
overtake. It’s important to us that we breath good conditioned air. Air conditioners have following applications.
 Air conditioning can be defined as conditioning the air for a natural and comfortable atmosphere within the living area particularly
in our home or office.
 Filtering air for dust particles, mould, insects, and much other micro organism living in air.
 Employed in large super computer halls to small desktops rooms for keeping them their cool and for their prolonged working.
 Constant temperature is to be maintained in tool room as you know metal are not so trusted with changing temperature for their
dimensions.
 Air conditioning helps the shop owners for a good sale. Or may be that is why we hang out in malls more often in college days.
 Some of the Air conditioner can maintain the humid level.
 Air conditioner can keep your food fresh for a little longer. Some times even for 2 year in cold rooms.
 Air conditioner is used in Operation theatre so that patients could get well soon other than getting his wounds septic due to the
micro organisms present in air, which as stated, in a condition without AC.
 Air conditioning keeps your office toilet smell free its 80% fresh air for every intake air.
 Testing rooms are generally air conditioned.
 Parking lot needs Air conditioning. That doesn't mean to cool the air but just to circulate the air. A fan specifically exhaust fan will
do the work.
 Air conditioning in airports and bus stand for the comfort of passengers.
 SPECIFICATIONS
 Ceiling: The air conditioning unit may be mounted on the ceiling of a room in the building’s interior.

 Central: Central air conditioner refers to a component of system that transports cool air throughout the interior of a
building via ductwork.

 Ductless: Ductless is an in-room option where the unit is in the room to be cooled. It may or may not be a split unit
where the condenser is remote.

 Enclosure: Enclosure air conditioners remove the heat generated by electronic devices from the inside of cabinets or
enclosures.

 Packaged Terminal (PTAC): Packaged terminal air conditioners (PTAC) are a self-contained heating and cooling device
used primarily in hotels and apartment buildings to treat a single living space.

 Portable: The air conditioner is self-contained and can be easily moved via wheels or handles.

 Split: Split air conditioners are where the condenser unit is outside and the air handler is inside.

 Window: The air conditioning unit is designed for mounting on a wall or in a window frame.
 Types of A/C PRICES

Central Air Conditioning

Ductless Air Conditioning

Mini – Split Air Conditioner

Window Air Conditioner

Portable Air Conditioner

Hybrid Air Conditioner 99,000-1,40,000

 Hitachi RSD317HBEA 1.5 Ton 3 Star Inverter Split Air Conditioner
Rs 36,908
Split AC
1.5 Ton Capacity
3 Star Rating
Inverter Technology

 Daikin FTKF50TV16U 1.5 Ton 5 Star Split Air Conditioner

Rs 44,990
Split AC
1.5 Ton Capacity
5 Star Rating
Inverter Technology

 LG JS-Q18HUZD 1.5 Ton 5 Star Inverter Split Air Conditioner

Rs 47,900
Split AC
1.5 Ton Capacity
5 Star Rating
Inverter Technology

 Lloyd LS19A5DA 1.5 Ton 5 Star Split Air Conditioner

Rs 39,990
Split AC
1.5 Ton Capacity
5 Star Rating
Inverter Technology
 AVAILABALITY

 We can buy air conditioner at the electronics store or online on the website like Flipkart, Amazon, Snapdeal etc.
 One can buy A/C according to their need.
 One’s need decide what kind of A/C they should buy.

MARKETING STRATEGY

 Diagnose your current marketing problem/situation : Before you can prescribe a marketing solution, you need to diagnose what
your marketing problems are. By memorizing an air conditioner’s “operating sequence.” In other words, when the tech knows the
A/C’s proper process, they can easily pinpoint problems in that process.
 Create a guiding policy for dealing with the challenge :The guiding policy is an overall approach chosen to cope with or
overcome the obstacles identified in the diagnosis. It’s “guiding” because it channels your efforts in the right direction without
exactly telling you what to do.
 A good guiding policy restricts your actions to a smaller “set” of possible actions. That is, it helps you focus on the critical few, not
the insignificant many.

 Choose a set of coherent actions and tactics :Finally, the part you’ve been waiting for: Where should you spend your time and
money?
 I can’t tell you. Not unless I diagnose your situation and create a guiding policy.
 What I can tell you is that your set of tactics need to be “coherent.” That is, they should work well together and build off of each
other. If you can’t elaborate why a tactic fits within the guiding policy, you probably don’t need it.
 https://en.wikipedia.org/wiki/Air_conditioning
 https://www.quora.com/